- Innovation-driven marketing strategy for white space expansion and low-tier development in Hand Dishwash portfolio- Project management with cross-functional and global stakeholders for regional launch- Internal communication on Lifebuoy Hand Dishwash launch in Indonesia - Planned and managed marketing budget

- Competitor analysis of key ecommerce competitors in SEA and CN - Lazada, Taobao, PinDuoDuo, JingDong- Campaign performance monitoring and bi-weekly insights reporting for 8.8, 9.9 and 10.10 campaigns

- Media landscape monitoring and monthly market reporting for Christian Dior Couture, Parfum Christian Dior - Stakeholder management with media owners for media buy- Derive insights from campaign analytics (impressions, ad spend, click-throughs and brand environment) on AQX Nielsen, FB Ads Manager, IAS and Google AnalyticsAt Mindshare, I was exposed to the media industry and was first-hand involved in media plans, interim campaign delivery, ad set-ups on Meta and Google and post-campaign performance. My biggest takeaway from Mindshare is how much I have learnt about the media landscape in Singapore and how their open and welcoming culture is indeed what I seek to find down my career path.

- Strategised and Developed innovative marketing plan for brand relaunch- Designed social and digital content & produced, filmed and edited video content- Relationship management with KOLs to generate organic views and awareness of brand- Website revamp, SEO optimisation & Introduced insightful blog articles leveraging best SEO practicesWorking in a small team definitely gives the most opportunities and responsibilities. Guided by the founder, I was able to learn from him the various marketing tactics and tricks going about creating online content. Furthermore, being a young company as it is, experimenting and iterating with various ad formats, content designs and layout was definitely an exciting journey that has proven to be fruitful for my learning. Leveraging Facebook and Google Analytic tools along the way to help guide our marketing decisions, I have learned immensely about how to navigate and search for data through them.

- Collaborated with external partner companies to design B2B marketing materials for product launch (eDMs and LinkedIn banners)- Designed & coded eDM using Adobe CC and HTML/CSSDuring the circuit breaker period, I explored into B2B Marketing within a corporate environment. Though the job placement was remote, I learnt a lot from my mentors Ailan and Andrea who taught me the do's and don'ts of email marketing and sales. Furthermore, it was an amazing self-learning journey as I ventured into HTML/CSS coding beyond what was taught in school to create eDMs. What made the experience a true eye-opener was when I collaborated with industry experts to produce the launch marketing materials.

- Social Media and Community management for client- Brainstormed for creative proposals and explored Facebook/Instagram Analytics to raise engagement rate