www.audreychittick.com

•Directed marketing initiatives for a new diabetes institute, Diabetes Cardiorenal & Metabolism Institute (DCMi). Responsibilities included: overseeing logo development project, determining brand colors, designing new website, scheduling monthly Zoom meetings for 20 topic groups, taking meeting minutes, managing an in-person workshop in Dallas and coordinating associated event logistics, writing multiple press releases announcing practice recommendations and any pertinent industry updates, inviting media to attend WCIRDC 2021 to watch the live presentation of the recommendations and coordinating related interviews. •Coordinated and monitored various project deliverables for two annual medical conferences: Heart in Diabetes (HiD) and the World Congress on Insulin Resistance, Diabetes and Cardiovascular Disease (WCIRDC). •Performed ongoing outreach to speakers (60-70 per conference) to collect, organize and track necessary materials for sessions.•Built and maintained positive relationships with conference partners (media companies/associated organizations) as a way of increasing visibility of conferences and bringing in more attendees. •Researched and analyzed new partnership opportunities. •Proofed, rewrote, and updated key messaging for both conferences including websites, brochures, press releases and messaging to partners/speakers/sponsors.

As a PR & Marketing account manager at Brand Wagon Agency (BWA), I served as the main POC for multiple accounts throughout a variety of industries including cannabis, gas & oil, and financial services. As a high-level overview of my position, I ensured that client projects and deliverables were completed on time, managing other employees in different departments (social media, graphic design, video production) in order to provide exceptional results to clients (websites, marketing collateral, press releases).

•Served as client facing/main point of contact for assigned accounts.•Worked internally with client teams to deliver compelling solutions for clients. •Crafted client messaging for assets including blogs, white papers, email campaigns, and press releases to establish clients as thought leaders. •Edited and revised material prepared by other internal team members to ensure consistent voice, style and messaging for client content. •Provided strategic recommendations to increase brand visibility and awareness.•Identified opportunities to expand the client relationships. •Wrote press releases to secure coverage for B2B healthcare clients. •Pitched media and secured interviews and bylined opportunities – including ghost writing content for clients. •Developed website copy and strategic messaging to increase web traffic to client websites.

•Managed Scott PR’s social media activities on a daily basis, reporting directly to the CEO.•Grew agency’s follower base on multiple platforms including Twitter, LinkedIn and Facebook. •Developed social media strategy and curated content to engage targeted audiences for clients as well as agency. •Promoted Scott PR content including blogs, white papers, case studies and e-books to drive marketing and new business efforts. •Crafted email marketing campaigns through Hubspot and MailChimp to highlight client and agency accomplishments. •Created editorial calendars, composed copy, identified trending topics and influencers through Buzzsumo and published content via tools such as Sprout Social and Hootsuite. •Managed internal marketing projects through Trello. •Completed redesign of Scott PR website with offsite graphic designer. •Updated website content through Wordpress. •Delivered quarterly analytics reports on social media and marketing activities, reporting on website traffic growth, blog views, social media engagement.

•Responded to incoming media requests and coordinated media interviews. •Created briefing sheets and supporting materials.•Monitored media coverage. •Maintained client clippings. •Developed media pitches for B2B healthcare clients. •Drafted content for clients including press releases and strategic memos. •Provided analysis of media coverage and PR initiatives.

http://www.ahuffgroup.com/

At this internship where I interacted directly with Michael Levine, I was an integral part of the LCO Writing Team. Within this group, I composed, constructed, and edited Op-Ed articles that revolved around his new book Broken Windows,Broken Business: How the Smallest Remedies Reap the Biggest Rewards. I also examined and explored the sales of Michael Levine's publication on a weekly basis.