Audrey Wu Email & Phone Number

Wynnewood, PA, US

ThinkGen provides customized market research solutions for healthcare companies. The foundation for our success is based on us knowing the science behind the research, asking the right questions, and finding and reporting relevant insights. We view customer insights through the lens of our combined years of both in-depth marketing research as well as.

Patient Health Perspectives, LLC creates innovative programs and services that enable biotechnology and pharmaceutical companies to take "patient centricity"​ to the next level by infusing the patient and caregiver perspective across the continuum of drug development and commercialization. Our people, proven processes, and technology-based solutions enable.

Waltham, MA, US

• Led the development and implementation of strategy for high-growth specialty pharmaceutical company. STRATEGIC PLANNING & GO-TO-MARKET STRATEGY:
• Established strategic priorities, created the roadmap for implementation of key initiatives, and ensured alignment of the organization’s resources and capabilities to the overall strategic plan.
• Defined the opportunity space for AMAG's maternal health division. Identified, assessed, and advanced key opportunities (internal and external) with potential for positive impact on product growth and profitability.
• Established strategic frameworks and coordinated with functional areas to identify specific solutions required to deliver against identified customer needs, business challenges, and Company objectives.
• Ensured alignment of product strategy to the Company’s overall vision and goals; aligned functional teams across the organization with product strategy.FOCUSED EXECUTION:
• Ensured the progression and integration of key initiatives; monitored implementation of strategic initiatives and course corrected as needed.

• Partnered with clients to develop and implement market-winning brand and therapeutic area strategies.
• Marketing Strategy: Provided customer insights generation, strategic planning, and development services for clients in women’s health, virology, and pulmonology.
• Corporate Rebuilding and Rebranding: Led development and execution of corporate rebranding plan for Ther-Rx Corporation; launched Lumara Health in May 2014. Company sold to AMAG Pharmaceuticals in $1B deal in Sep. 2014.
• Communications Strategy and Execution: Established overall reputation management strategy for Lumara Health; served as company spokeswoman and head of external relations.
• Public Affairs and Advocacy: Assisted clients in developing and implementing stakeholder engagement and policy initiatives, including successful passage of federal legislation in 2014.

• New Product Launch Planning. Championed and led formal cross-functional launch readiness initiative for Makena, a specialty injectable (orphan drug) approved by FDA in Feb. 2011.
• Crisis Management. Part of core leadership team responsible for managing strategic direction, materials development, and execution in response to Makena pricing crisis. Developed and executed communications plan for.
• Advocacy. Drove advocacy for Makena among stakeholders. Briefed Senate HELP/Finance Committee staff, Congressional staff, and government agencies on Makena. As a result, statements supporting prescribing of Makena were.
• Sales Force Training and Competency Development. Led sales force transition from a traditional to an account-based selling model in partnership with Vice President of Sales.
• Managerial Experience. Head of marketing team for Ther-Rx. Responsible for two direct reports and strategic oversight of brand campaigns to drive sales of Ther-Rx’s women’s health portfolio.
• Organizational Development. Provided strategic guidance for numerous corporate recovery initiatives, including options for prenatal vitamin franchise; corporate rebranding; formal mentoring program; and five-year plan.

• Head of marketing for Ther-Rx Corporation's Advanced Prescription Nutritionals franchise, the leading line of prescription prenatal vitamins in the U.S. Responsible for strategic development and operational execution.
• Re-energized team of three direct reports and led launch of enhanced formulation for PrimaCare ONE (America's #1 prescribed prenatal vitamin) within first 60 days at Ther-Rx, elevating senior leadership team’s.
• Exceeded management expectations by delivering a revamped and executable fiscal year 2010 strategic plan for franchise within first 90 days at Ther-Rx.
• Retained as part of leadership team despite mass layoff that affected two-thirds of employees in February 2009.

Abbott Park, Illinois, US

• Elevated recognition of Abbott as a responsible leader in pain management by developing comprehensive pain care advocacy strategy and driving execution of collaborative programs with national thought leaders, patient.
• Led cross-functional team and four direct reports to create and implement strategic and tactical launch plan for Vicodin CR. Areas of responsibility include advocacy, medical education, health economics outcomes.
• Initiated and fostered a first-of-its kind alliance between a major pharmaceutical company and The Partnership for a Drug-Free America, the foremost authority on drug abuse in the U.S. Led cross-functional team in.
• Part of core leadership team responsible for headcount expansion and hiring of 10 product managers beginning in Nov. 2006.
• Recognized as Pain Care franchise's top performer in 2006 and 2007.

Abbott Park, Illinois, US

• Led marketing launch campaign for FIELD study, TriCor's first cardiovascular outcomes trial. Developed launch strategy, key messaging, and tactical plan; ensured timely and impactful dissemination of study results to.
• Developed and executed medical education plan for Dyslipidemia franchise. Created tactical framework, added innovative programs, expanded reach, integrated key messages, and managed multiple medical education providers.
• Led launch of Fournier co-promotion sales force for TriCor. Partnered with key support teams to deploy co-promotion sales representatives; managed day-to-day alliance activities to maximize TriCor's sales.

Abbott Park, Illinois, US

• Senior Market Research Analyst, Immunology Franchise, 2003-2004.
• Urology Sales Specialist, 2002-2003.

• Designed first-to-market entry strategy for plastic beer bottle market segment. Strategy was implemented successfully, increasing resin sales by 20 MM lbs/year and resulting in approval of $2 MM capital expenditure to.
• Developed new process to manufacture recycle-content polymer. Analyzed process economics and developed product performance data, resulting in approval of $1.5 MM capital expenditure for recycle capability.

• Invented and patented three commercially-successful technologies, resulting in leading-performance plastic resin on the market.

Master Of Business Administration (M.B.A.), Marketing And Corporate Strategy

B.S., Chemical Engineering