Audrey Dagiste Email & Phone Number

Ville De Paris, Île-de-France, France

Paris Area, France

• Creation of the Marketing department in France
• Responsible for the development and execution of the marketing, branding, communication, business development and client strategy
• Work closely with the firm’s Top Management to increase revenue and client base in alignment with the global strategic objectives
• Responsible for managing international projects (global service launch, tenders, key account management, improving marketing processes)
• Sector focus: Energy, Transport, Real Estate, Infrastructure, Innovation

Ville De Paris, Île-de-France, France

• Implementation of a Key Account Management program in France: segmentation and identification of key accounts with the partners, development plans, international coordination and monitoring of financial performance
• Identification of new business opportunities, market monitoring, draft of marketing materials for client meetings and responses to international calls for tenders
• Implementation of the communication plan, working with PR agency, draft of client newsletters, organization of client seminars, negotiation of Paris Photo sponsorship, management of pro bono partnerships, updating.
• Sector focus: Information Technology, Fashion and Retail

London, United Kingdom

• B2B conference organizer:
• Draft of communication plans for conferences targeting the Finance sector
• Generation of 40% of conference turnover through direct marketing campaigns and lead generation for the Sales team, of which 60% converted into turnover
• Implementation of print and online media plans: purchase of space and advertising strategy, negotiation of partnerships with media and professional associations, website updates, social networks and SEO campaigns.

Paris Area, France

Supporting the Executive Committee of SGCIB on client segmentation, client regional and worldwide strategy, client portfolio performance monitoring, the draft of commercial action plans and the identification of cross-selling opportunities.

Lyon, Auvergne-Rhône-Alpes, France

Communication on product launches and updates: drafting press releases, organizing trade fairs and internal training for the Sales team, updating the intranet, sending emailing campaigns, carrying customer satisfaction surveys

Lyon, Auvergne-Rhône-Alpes, France

Communication agency (visual identity, illustration, packaging):Market studies and benchmark for the Founder of the agency, building a list of prospects, sales calls, preparation and follow-up on client files, research of creative ideas for clients' products and packaging, coordination between clients and the Design team

Executive Mba

#10 worldwide Executive MBA - Financial Times 2017 ranking > Core classes: Corporate Strategy, Economics (macro/micro), Corporate Finance.

Emba Regional Innovation Seminar

> Classes: Leading Innovation, Advocacy for Innovation, U.S. Economics & Political Environment Global Trends, Developing Innovators and.

Emba Regional Emerging Market Seminar (Antai Business School)

> Classes: Macro-Economy in China, Doing Business in China, Digital Transformation of China > Meetings with: Alibaba, Tencent, Ctrip.

Master 2 In Marketing

Master 2 in Marketing University of Lyon 3 - Partnership with Strathclyde University Classes: Strategic Marketing Management, Product and.

Licence And Master 1 In Marketing

Licence, Lettres Modernes Et Llce Anglais