Audrey Dalton Email & Phone Number

Greater Denver Area

Responsible for the digital footprint as it relates to driving revenue at TurnKey Solutions. Lead efforts to generate more exposure to the right audience, more qualified leads to the sales team, and better engagement with our target community. • Lead the website redesign to attract, engage, and convert online visitors into solid MQL and SQL leads. Efforts included web rebranding, theme redesign, and extensive integration with Hubspot automation• Optimize click-through and conversion rates by implementing email marketing campaigns, including lead generation and lead nurture campaigns, existing customer communications, internal and external e-newsletters, webinar promotions, event promotions, and customer research• Manage and optimizeTurnKey Solution’s web properties to position company as a trusted resource with prospects, customers, analysts and partner• Manage SEO initiatives, including PPC campaigns• Measure and report performance of all digital marketing campaign and assess against goals• Plan, execute, and measure experiments and conversion tests• Partner with sales team and manage content marketing efforts, including blogging, content curation, white paper/case studies, social media, and video

Colorado Springs, Colorado Area

Responsible for managing and leading the digital strategy to include web design and redevelopment, email marketing, marketing automation, SEO/PPC, social media, branding, display advertising, and content marketing to increase lead/demand generation and pipeline growth.• Planned designed, and executed, with the greater marketing team, over 60 campaigns to date equating to 890k+ emails sent, averaging an 18% open rate, 45% increase in SQL and 18+% increase in opportunities, to support events, ongoing nurture campaigns, channel, display, TCO calculator (Economic Value Validation), two iglu product releases as well as a ISE data storage, and one major sponsor initiative (the BLOODHOUND SSC Project). Assets included email templates, landing pages, display ads, Adwords, and directing social media to support these initiatives. • Led the website and collateral rebrand initiative which involved creating mood boards, brand book, new fonts, colors, and collateral/presentation template creation. Collateral is continually undergoing updating to reflect the new look• Led the website redesign which has involved a two step process in order to show momentum sooner rather than later. We are creating current site iterative changes that will cut over to the new site design, look, and feel with minimal updating needed. This was done to improve branding, digital reputation, collateral access, conversion points and site automation

Colorado Springs, Colorado Area

Responsible for executing the strategy and tactics as well as development and implementation of content marketing assets and projects for various platforms such as the company website, email, and social media to drive traffic and generate new leads• Managed content strategy and creation for multimedia campaigns and oversee the execution of targeted digital marketing programs to build awareness, create demand, and generate leads for the CodeBaby Intelligent Virtual Assistant Solutions• Wrote all marketing and sales collateral including data sheets, solution guides, white papers, case studies, eBooks, press releases, presentations, webinars, website content, landing pages, ad copy, blog posts, and bylined articles• Optimized existing and new content for search and UX for all channels of content including web, social media, email, mobile, and events

Colorado Springs, Colorado Area

CodeBaby Corporation, Colorado Springs, Colorado, February 2012 - PresentDirector of Product MarketingLed a cross-functional team to execute on integrated marketing initiatives that included digital campaigns, public and analyst relations, sales and partner support, web content, event marketing, mobile strategy, lead generation, collateral development, and brand awareness• Owner and execution lead for many innovation projects: website redesign, branding, social media strategy, CRM, and marketing automation implementation• Product Marketing: conducted industry, buyer, and competitor research for ongoing product differentiation that translated into awareness, lead generation, and buyer readiness• Content Marketing: wrote articles and blog posts, data sheets, solution guides, eBooks, and provided press release support• Sales and Partner Enablement: demo creation, presentation development, campaign training, CRM training, and webinar execution

Virtual, Denver, Colorado

One of several key consultants assigned to the Catholic Health Initiatives Organizational Effectiveness Team. Collaborated with vendor partners, healthcare professionals, and the in-house team to devise a national communications and training strategy in support of the EMR, AEHR, and PPMS implementations (OneCare)• Developed a communications and training plan, which proposed a learning journey involving 30+ audience segments. The goals were to foster awareness, engagement, and ultimately usage and acceptance of the technology, process changes, and transition to EBC and ICD-10

Virtual, Hq In Santa Clara, California

Drove awareness and occupancy of the HDS Academy training programs and certification courses in the U.S. and internationally• Substantially increased training course demand and revenue by implementing an email marketing program and social media campaigns• Instituted a standard process for identifying courses to advertise, audience segmentation, collateral and email copy, as well as registration automation resulting in significant conversion increases • Part of the project team which launched the Academy iPhone app - created app navigation, designed news feed, splash page, and email design in addition to assisting with overall branding

Colorado Springs, Colorado Area

Directed demand generation, digital advertising, web content, social media community, product launch, sales presentations, and international & national trade show planning• Instrumental in nearly doubling revenue growth for the eLearning software product Studio• Generated approximately 500 leads for the most successful version release in company history• Instituted co-marketing presentations at trade shows featuring client use cases of Studio which remains one of the biggest demand generation drivers

Baltimore, Maryland And Colorado Springs, Colorado

Successfully led and managed training and communication projects for the retail sales/service departments encompassing up to 700 associates. Created 20 new courses, updated 40+ courses, developed online and traditional sales collateral, and implemented and managed four curriculum paths• Became an integral part of the software development and training rollout team, collaborating with IT, business analysts, fund managers, operations directors, marketing, and senior leadership, for five new internal software applications• Directly contributed to a 10% increase in sales of banking products through redesigned ILT and online demos• Recruited to this position in 2007 due to success as a peer trainer and intranet site content developer in the sales department

Master Of Arts, Management, 3.83

Activities and Societies: Merit Scholar Worked in student recruitment and as a temporary contractor in various global "blue chip".

Ba, Economics, High Distinction, 3.90

Activities and Societies: Economics Research Assistant; Office of International Affairs Intern, City of Colorado Springs, 2002-2003Hoffman.