Audrey Eng Email & Phone Number

Denver, Co, Us

- Leads a team of Strategic Growth Managers that aim to empower some of the world's top brands to achieve and exceed their user acquisition goals - Oversees the Technical Operations division as well. Plans and executes the company's tracking and attribution processes - Optimizes complex campaigns across a wide range of inventory types (Display, Video, CTV/OTT, etc) - Works closely with the Product Team to identify new technologies and features. We aim to provide cutting-edge solutions that align with our clients' needs - Navigates industry trends to help brands expand and acquire new users. Helped a top fintech brand achieve 120% growth YoY and a top entertainment streaming app achieve their lowest Cost Per Subscription to date- Develops and implements long term strategies and best practices to drive account growth including brand safety. We focus on robust fraud monitoring through 3rd party and proprietary tools - Frequently creates and presents customer business reviews with key stakeholders. Conducts QBRs with C-suite leaders to drive account strategy and growth

Denver, Colorado

- Responsible for managing and growing a portfolio of 40+ accounts with top brands including HBO, LinkedIn, Audible, and Disney- Managed over $25M in annual revenue - Was a member of the leadership team that spearheaded initiatives leading to the successful sale of the company to private equity- Peer nominated and selected as the company's 2017 MVP

Denver, Colorado

- Executed strategic initiatives for key clients. Helped develop campaign roadmap and identified meaningful optimizations - Managed company's key clients including Lyft, Fanduel, and Hulu- Fostered deep client partnerships with a primary focus on retention and growth. Continually exceeded MoM client retention goals by 15% on average

San Francisco Bay Area

- Strategically identified growth opportunities for key marketer campaigns - Worked cross-functionally with 4 internal teams, focusing on account growth and optimization - Forecasted and analyzed campaigns to help advertisers hit backend CPA and Return on Ad Spend goals- Helped troubleshoot tracking and reporting issues, continually monitoring data across multiple platforms

New York, Ny ('12-'13) San Francisco Bay Area ('14)

- Managed and optimized key accounts bringing in over $2M per quarter- Oversaw full campaign lifecycle. Worked closely with sales team during the initial proposal and pitch process- Managed the campaign creation, trafficking, optimization and upselling activity post account launch- Analyzed site-targeted, keyword, behavioral, and retargeting campaigns to help clients achieve scale and ROI goals- Routinely exceeded quarterly revenue goals by over 15% on average- Oversaw the workflow and responsibilities for two employees within the AOL Intern Program

New York, Ny

- Directly managed a portfolio of 60 SMB advertisers, speaking as a product specialist and driving account revenue - Guided and empowered clients to utilize all features within the AOL and Advertising.com content management platform- Quality assurance tested new features for the Product team. Identified bugs and worked with development to resolve issues prior to new releases - Nominated to serve on the Cultural Ambassador Board and interviewed potential candidates

Ba, Economics

International Business