Audrey Feng Email & Phone Number

Beijing City, China

In charge of CELINE national Wholesales/Franchisee Marketing planning and execution, CRM planning and execution; South Region-Ownership Stores all Marketing activities planning and execution, VIP database development Gerald Genta PR/Marketing for all below objectives:ATL & BTL To constantly review and develop ATL & BTL grand plan bi-monthly to react the market changes for Genta brand and CELINE nationally.To organize creative and effective events in high ROI with different objectives and targets (relationship building sales, increase CRM database, Brand awareness etc) for both brands, 3 channels. Plan and implement effective CRM activity to achieve yearly goal.Devise a process flow onMarketing intelligence on competitors To strengthen brand awareness for 3 channels in China at least 1 targeted activity in each city, ie cooperate with banks, cars, clubs, hotels, chambers etc. and develop database for direct mailing and event invitationsTo devise a specific strategic plan for Watch activities both for Genta and CELINE Ownership/Wholesales channel, ie DM, special activities…To sustain and further grow business in Shanghai and to devise plan to improve brand awareness for 3 channels.To provide monthly report and quarterly marketing report to National Marketing Head include sales analysis and competitors’ activities analysis.To execute CRM programs for stores at least 2 times a year for 3 channels ie customer delight awards, the public welfares projects for ecological protection.VM execution for stores in 3 channels.Assist National Marketing head for the grid, VM management for new store openingTo prepare Brand Plan for Genta and CELINE Watch yearly.External & Internal RelationsTo work closely with PR to leverage on press activities and important client activitiesTo work closely with HQ and ensure smooth communications.Keep good relationship with media agency and business partners

Beijing City, China

-Responsible for formulating marketing and PR strategies and campaigns for X Games Asia and supervising the rollout of these initiatives including press conferences, road shows, campus events and co-branding initiatives.-Led and supervised the setup and management of the X Games Asia’s event PR department which included staffing, rundowns, athlete interviews and the integration of the department with the bigger event teams such as TV Production, Sports and Competition, Event Production, Operations and Client Service.-Responsible for all press activities throughout the event including media management and partnership, press releases, interviews and crisis management.-Developed and strengthened local connections with senior industry executives as well as local government organisations including the Shanghai Media Group, Yangpu District Government, the China Extreme Sports Association and Shanghai Security Bureau.-Responsible for working with Client Service to formulate X Games Asia marketing and event initiatives which met with clients ’needs as well as the supervision of those initiatives.

Beijing City, China

Lead, drive and deliver supply chain projects C-level engagements across wide spectrum of demand management, organizational governance and performance, service parts management, logistics planning and analytics monitoring in consumer goods and utilities industry# Zhejiang Electric Power Company(ZJEPC) - Led BD win and advisory delivery of ZJEPC warehouse and logistics network. Leveraged network result to design inventory allocation with Poisson and Normal distribution model as to achieve 30% inventory reduction with 4 months.# China Electric Power Equipment & Technology (CET) - Build CET 3-year supply chain transformation roadmap after its merger and acquisition in 2010; Integrate CET-critical headquarter priorities to develop centralized procurement governance model for 18 subsidiaries, 223 warehouse locations and 1500+ suppliers. # Anheuser-Busch S&OP – Combined Anheuser-Busch Inbev customer facing processes. Analyzed and defined capacity and reporting process to create reliable S&OP process. Achieved consistent forecast accuracy within 12% of actual results with improved OTF by 11% and reduced ITR by 20%. # Hunan Tobacco – Led advisory and execution for Hunan Tobacco logistics center towards retail distribution strategy. Rationalized DC-retailor coverage upon business features and analyzed DC capacity needs for the next 5 years. Achieved 22.94 million RMB savings through network transformation. # Huawei SRM - Set Huawei procurement risk framework to strengthen $11 billion pipeline resilience capability. Benchmark 12 loss cases to standardize and formalize Huawei time-to-recover and risk mitigation procedures.Learned traditional Anderson Consulting skills: - Can-do Attitude; Proactive Communication;- Attention to Details; and Think Positive

Beijing City, China

Key Skills: - Project Planning and Implementation;- Organization Structuring and People Development- Operation Improvement, including back-end sourcing/procurement/MFG and front-end sales/marketing/CRM, etc.- Supply Chain Management; - Web-Product Design and Tech Development;