Manager, Social Media
Current- Leads editorial strategy across Fender and Fender Custom Shop global social channels, amassing 16.5M followers - Sets channel KPIs and benchmarks - Leads data capture & analytics efforts on channel and campaign performance, reporting out to key internal stakeholders on a regular basis - Ideates and executes against New Product launches, collaborating with cross-functional teams to ensure campaign success and momentum support - Concepts new social series alongside creative counterparts and produces various content series including Fender Sessions, Fender Presents and Don't Quit Your Day Dream - Collaborates closely with artist marketing team to propose and secure artists and influencers for key social series, front facing with talent, labels and licensing - Manages a network of agency support and oversees briefing across evergreen and product-focused campaigns - Manages annual social budget - Manages a team of two direct reports, as well as seasonal interns and freelance support
