► Creative conceptualisation of marketing campaigns for both Japan IPL Express Singapore & Malaysia► Plan and execute in-store and digital campaigns to grow footfall and conversions► Plan and communicate campaigns/digital ads that deliver brand value and increase brand affinity to target audiences via various channels (agencies/social media/partnership)► Identify and liaise with each agencies’ marketing direction and strategies for digital campaigns/advertisement ► Manage marketing budgets, track expenditures and campaign effectiveness► Handle Japan IPL Express SG & MY social media content, advertising and prepare reports & evaluation► Evaluate customer feedbacks on a weekly basis to identify potential solutions or iron up operation protocol► Approach relevant partners, sponsorships or co-branding collaboration to reach out to wider market segments► Develop post-event evaluation report with inclusion of ROI, expenditures, event coverage and photos.► Coordinate with Purchasing, Operations and Design to ensure timely delivery of marketing items► Handles all customer enquiries touchpoint: FB, Instagram DM, WhatsApp Business, Emails

► Design- In-charge of all clients'​ marketing campaigns artwork - if needed, website design and company logo.- Ensuring website designed is SEO and user-friendly.- Creating designs that alias with current PlushHome's marketing campaigns to better convey marketing communication to all potential home owners.► Marketing for Clients- Creating/Understanding each clients'​ brand identity/image.- Brainstorming on ideas for clients'​ promotional offline/online campaigns.- Assisting Content Writer Assistant with content-writing, ensuring all content and artworks are communicated clearly to the end users.- Handles clients'​ social media marketing: Facebook Adverts► Marketing for PlushHome- Brainstorming on marketing ideas from time to time to assist in increasing brand awareness of PlushHome while increasing customer database and increasing credibility of the company.- Ensure marketing campaigns run according to schedule.- Clients under PlushHome are under our care for their individual marketing campaigns.- Ensure clients are communicated and are kept updated on the process of their marketing campaigns.

Sales and Brand Marketing Manager for award-winning Korean skincare brand, Dr. Young. ► Marketing and Branding- Creating & planning for promotion/campaigns/events - Search & manage all sponsors/partners/collaborators, including proposals, content-writing for campaigns etc.- Manage e-commerce website; Sales to Backend to Customer Database- In-charge of all other third-party e-commerce platforms' sales and promotion- Plan for CRM activities for current and potential customers► Digital Marketing- In-charge of all social media platforms- Handle Facebook/ Instagram advertising and posting of contents- Keep visuals of brand/product updated to maintain brand awareness and recognition- Rebranding of Dr. Young e-commerce sites► Design- Designing for respective marketing campaigns or marketing collaterals - Conceptualizing design to better deliver brand communication to consumers- Creating UI mock-up for website and updating it from time to time- Directing photography sessions on products to achieve the desired feel and image for the brandTools: Photoshop/Illustrator► PR- Managing sponsors' brand on our respective event- Negotiating and matching to sponsors' expectations and needs- Alias with print/digital agency with prints and advertising aspects► Visual merchandising- In-charge of VM of offline counters/prints displays and branding► Logistics- Alias with freight forwarder on incoming shipments- Manage and maintain stock inventory at online/offline shelves► Admin- Aliasing with Dr. Young Korea on sales & marketing updates- Prepare monthly sales and expenditure reports- Prepare documents for yearly auditing► Customer service- Assist in online and offline Q&A- Schedule and coordinate meetings with customers► Business Venture- Liaise with third-party overseas vendors & local grants on Beauty Fairs- In-charge of all design aspects of the beauty fair booth- Coordinate meeting scheduled with overseas distributors/manufacturers

► Cold-calling duties► Assisting agent to make appointments with prospects

► Manage daily sales report and stock inventory.► Promoting and educating to customers of latest campaigns/products► Ensure cleanliness of store► Improvising VM of store