Sales & Marketing oversight of two beautifully unique properties within the Aimbridge lifestyle portfolio: Hotel Champlain, Curio Collection by Hilton - hotelchamplainvermont.com--> Recently transitioned property moving from a standard Hilton hotel to lifestyle leader Curio brand within Hilton, as independent nomer Hotel Champlain. Brand transition renovation completed included state of the art fitness center, public lifestyle and community spaces, casual regionally inspired grab and go style breakfast and lunch café and lounge, and signature seafood restaurant with locally acclaimed and James Beard nominated chef. The Dagny Boston - thedagnyboston.com--> Recently de-flagged Hilton property now embracing an independent lifestyle brand experience as The Dagny. Housed in a spectacularly historic building central to the Boston financial district and waterfront tourism hub, this independent spirited hotel breathes life into to the duality of experiences guests encounter inside the walls of this uniquely art deco inspired hotel, and just steps away from various city experiences in the heart of Boston.

Direct oversight, planning, & managing of overall sales & marketing for this iconic, completely renovated destination along the shores of Lake Champlain in the center of Vermont’s largest city. Situated on the waterfront, Hilton Burlington (now Hotel Champlain) offers expansive views of the scenic Lake Champlain & the picturesque Adirondacks. With its convenient location, on-site amenities & substantial event space, this special hotel has something for everyone. ** Fluency in revenue & yield strategies leading to the maximization of group & transient revenue, food & beverage, meeting room rental, local catering, outlet, & other ancillary revenues. ** Not afraid to develop solutions, take calculated risks, focus on relationship building, & drive measurable results to increase total revenues.* Work in concert with area DORM on market mix & pricing, & manage Digital Marketing & Public Relations teams to ensure a strategically symbolic relationship between all disciplines. * Develop, recommend, implement, & manage the division's annual budget & the advertising public relations marketing & sales plans & programs for the hotel to maximize rate occupancy & food & beverage opportunities thus ensuring the hotel meets/exceeds management & owner revenue/profit goals & expectations.* Recreate & maintain market awareness to ensure ability to predict revenue opportunities & set proactive strategies.* Monitor production of all top accounts & evaluate trends within market.* Maintain strong visibility in local community & industry organizations.* Build professional working relationship & promote open lines of communication relationships to achieve initiatives with respective marketing partners & other external partners & internal internal departments.* Become an active & integral part of the Aimbridge Hospitality team of over 1,550 hotels in 49 states & 22 countries, from top international lodging brands to luxury hotels, destination resorts & lifestyle hotels.

Leading the amazing and collaborative sales team at The Elizabeth Hotel in beautiful Fort Collins, Colorado. Working to contribute to this already very successful property by getting creative, being influential, and staying ahead of the curve.Fort Collins is a place for beer enthusiasts, business travelers and indie rockers, for history buffs and foodies. Whatever your interests, our Downtown Fort Collins hotel is set to the right tune to allow you to ramp up your experience or tone down the outside world. Through our rooftop jazz bar Sunset Lounge, unique locally curated art collection, music programming with instrument lending library, live music performances at The Magic Rat, or on-site dining at The Emporium Kitchen and Wine Market, The Elizabeth Hotel promises travelers the adventure they seek.** Effectively motivate and train the sales and catering team to ensure action plans and goals are attained** Design and implement sales systems and funnel management** Produce accurate weekly and monthly reporting and forecasting** Deploy and mentor the sales and catering team to uncover new accounts and business in a highly competitive market** Build relationships and enhance lead generation from GSO network and within brand channels** Oversee and implement effective branding, marketing, social media and public relations initiatives** Leverage relationships with hotel owners and management company in order to gather support for budgeting and business plans** Work with agencies to drive revenue through digital marketing process including website development and ad campaigns** Work within an EC team to develop property programming and activations** Get involved in the community to develop mutually beneficial relationships and partnerships** Enrich lives by investing in and connecting with our amazing associates, community, customers, and partners

• Department head/leader of hotels executive planning committee for petite luxury hotel• Direct & coordinate sales & marketing functions: goals, budgets, practices & procedures• Develop & coordinate sales selling cycle & methodology for independently owned, corporate managed hotel• Define & exceed sales goals; including carrying 60-100% department goal while maintaining leadership responsibilities & reporting to corporate management• Book & manage major & critical developing client accounts, & coordinate management of all accounts• Analyze & evaluate the effectiveness of sales, strategies, costs & results• Work closely with revenue management team to strategize occupancy, ADR, & RevPar growth• Forecasting; preemptively identify & plan for industry changes & trends & resulting business consequences• Full launch of new restaurant, ALBA, as well as reinvigorated hotel product after a large scale renovation of all public spaces, F&B outlets, meeting spaces, and added luxury guest rooms• Direct & oversee on property marketing functions including e-marketing, digital media (PPC & SEO strategies), traditional media, advertising, website & social media• Research & develop strategies to identify marketing opportunities including direct marketing, strategic partnerships, new project development, communications materials, & collateral• Create, manage, & maintain all social media presence & activity for hotel & F&B outlets• Plan & coordinate public affairs, communications efforts, public relations, & community outreach• Establish & implement short & long-range hotel & departmental goals, objectives, policies, and operating procedures; recommend & administer policies & procedures to enhance operations• Work with department managers & corporate staff to develop five & and ten year business plans• Recruit, train, supervise, & evaluate department staff for best development of talent • Support all hotel wide training, guest relations, branding & cultural initiatives

• Department head & executive management team of the 2nd most visited winery in the US • Business development: solely responsible for building an events client & prospect list• Responsible for hiring & training staff, budgets, overall management, & marketing/development planning for events department• Singular sales agent for events – inquiry response, RFP proposal generation, client development/outreach, collateral design/distribution, contract writing/negotiation, site inspections, price point negotiations, menu management, & overall management of events ranging from 25-2,500 guests• Prospecting & developing clientele & industry connections • Establish & regulate departmental processes & procedures • Manage & maintain client relationships with intent for repeat interactions/bookings• Creation of venue pricing scale & generalized billing/invoice resolution policies – none existed• Define & exceed sales goals – including corporate events, wine club events, and event related wine sales• P&L accountability – for each event & for department overall• Create & implement strategies leading to better interdepartmental communications & workings - including overseeing a team of 3-5 event coordinators on daily production duties, & over 35 winery staff at wine club events• Establish & maintain vital working relationships with vendors for best client experience & pricing• Set & maintain customer service level expectation within department & events• Creation & distribution of events department sales collateral & marketing pieces, & event relatedadvertising• Design collaborative selling techniques for winery events: including upgrade sales strategies for team’s planning process & wine sales goals for monthly incentives of hospitality team• Overall Wine Club event design/conceptualization, management, & profitability

This 2009 International Special Events Society/International Live Events Association - Northern California Chapter (ISES/ILEA-NCC) "Ain't We Got Fun?" Gala Event was the primary fundraising tool for this non-profit industry organization for the year. It was one of their most successful gala's to date.I was responsible for:* Venue & vendor partnership & selection* Overall budget management* Design planning & implementation * Designation of planning & execution committees and teams **This event was recognized for & won the coveted ISES/ILEA Epirit Award for Best Team Effort Over $200K

* Member of a sales team targeting specified markets within the Bay Area* Prospecting and developing clientele* Menu design, creation, & sales* Collect and manage food and beverage guarantees* Create innovative proposals in response to detailed client RFP’s* Manage and maintain client relationships* Primary contact with clientele during detailed planning process of events* Contracting and managing all direct and third party vendors and event services* Managing all catering and service equipment needs for each event and individual site* Balancing budgets and billing invoice resolution* Define and exceed sales goals* Create and implement up-sale strategies* Comprehensive event production including: Compilation and distribution of all details regarding event set-up, service, breakdown and timeline to event team; monitoring needs of floor staff and kitchen staff for set-up and duration of event; principal contact to clients, staff, and vendors on event site

* Sales of function space and wedding services and packages* Booking and management of outside vendors and onsite operations* Coordination of internal catering services* Public relations with various wedding publications* Conference service details of large high tech incentive programs* Selection and training of small to mid-sized staff* Handling guest complaints and implementing resolutions* Customer service of prospective and existing clientele* Detailed planning and production of various sized events* Managing and monitoring group room blocks and their contract negotiations* Reporting analysis of clientele bookings* Collecting guest feedback regarding food and beverage and event services and internalizing it into departmental improvements* Inter-departmental communication within a large corporate entity

* Processing applications to graduate department programs of study* Creation and maintenance of database of prospective students and application materials* Advising existing graduate students* Supervising other work-study students* Desktop publishing projects for departmental brochures and handbooks* Administrative duties