Storied Research Inc. is a qualitative market research consultancy focused on consumer insights, branding, and innovation. I have deep expertise in the pharmaceutical + healthcare space. I’ve moderated studies for leading pharmaceutical organizations, including Abbot, AbbVie, AstraZeneca, Boehringer Ingelheim, Bristol Myers Squibb, Cytokinetics, Daiichi Sankyo, Dexcom, Eli Lilly, Genentech, GlaxoSmithKline, Lundbeck, Merck (MSD), Novartis, Regeneron Pharmaceuticals, ResMed, Roche… Show more Storied Research Inc. is a qualitative market research consultancy focused on consumer insights, branding, and innovation. I have deep expertise in the pharmaceutical + healthcare space. I’ve moderated studies for leading pharmaceutical organizations, including Abbot, AbbVie, AstraZeneca, Boehringer Ingelheim, Bristol Myers Squibb, Cytokinetics, Daiichi Sankyo, Dexcom, Eli Lilly, Genentech, GlaxoSmithKline, Lundbeck, Merck (MSD), Novartis, Regeneron Pharmaceuticals, ResMed, Roche, Sanofi, Shire, Takeda, Taiho, and UCB, among others. My research work spans multiple cancer types and chronic, rare, and terminal diseases that impact the heart, lungs, biliary tract, kidneys, liver, urinary system, endocrine systems, bones, joints, neurologic systems, eyes, and the autoimmune system. Focus areas include elicitation and analysis of HCP prescribing behaviors, and mapping patient and caregiver journeys across the continuum of care. I translate insights into actionable deliverables, including presentations, sales tools, HCP communications, and direct-to-patient deliverables. Insights from my work inform multi-million dollar advertising, strategy, and marketing campaigns.Other industry verticals include CPG, Finance, Insurance, Technology, Energy/Utilities, and automotive, among others. Show less

Deep expertise in pharmaceutical, medical device manufacturing and healthcare. Projects include: Healthy Aging, Wellness, Pain Management, Chronic Disease Management, Vulnerable Populations (terminal illness, depression, schizophrenia, Alzheimer's/Dementia, Eating Disorders (anorexia, bingeing). Therapeutic areas: cardiology/vascular diseases, dental, dermatology, endocrinology, family medicine, hematology, immunology, Internal Medicine, Nutrition/Weight Loss, oncology, psychiatry/psychology… Show more Deep expertise in pharmaceutical, medical device manufacturing and healthcare. Projects include: Healthy Aging, Wellness, Pain Management, Chronic Disease Management, Vulnerable Populations (terminal illness, depression, schizophrenia, Alzheimer's/Dementia, Eating Disorders (anorexia, bingeing). Therapeutic areas: cardiology/vascular diseases, dental, dermatology, endocrinology, family medicine, hematology, immunology, Internal Medicine, Nutrition/Weight Loss, oncology, psychiatry/psychology, pulmonary/respiratory, rheumatology, urology, among others.Extensive experience across multiple industries: financial, insurance, utilities/energy, CPG, automotive, clothing manufacturing, technology, among others. Show less

Professional story listener able to elicit the subconscious and conscious stories people tell to themselves and others about why they choose a particular brand. In-depth experience using Narrative Consulting and Neuro Linguistic Programming methodologies to interview physicians, patients, healthcare providers, and thousands of consumers who purchase leading brands in diverse industries including the pharmaceutical, food and beverage, health and wellness, financial, insurance and technology… Show more Professional story listener able to elicit the subconscious and conscious stories people tell to themselves and others about why they choose a particular brand. In-depth experience using Narrative Consulting and Neuro Linguistic Programming methodologies to interview physicians, patients, healthcare providers, and thousands of consumers who purchase leading brands in diverse industries including the pharmaceutical, food and beverage, health and wellness, financial, insurance and technology industries. Show less

Innovation strategy using the Jobs-To-Be-Done (JTBD) theory and Outcome-Driven Innovation® (ODI) methodology developed by Tony Ulwick, Strategyn.

4iNNO’s mission is to drive a revolution in Growth through Open Innovation. Consulting is focused at the CEO level of firms. There are five key areas of focus: growth through innovation operating model implementation, development of billion dollar new growth platforms, development of disruptive technology platforms, transformation of firms to an open innovation business model, and innovation culture change through education.4iNNO is unique in bringing four key skill sets to innovation… Show more 4iNNO’s mission is to drive a revolution in Growth through Open Innovation. Consulting is focused at the CEO level of firms. There are five key areas of focus: growth through innovation operating model implementation, development of billion dollar new growth platforms, development of disruptive technology platforms, transformation of firms to an open innovation business model, and innovation culture change through education.4iNNO is unique in bringing four key skill sets to innovation engagements: Deep consumer insight modeling (“What’s Needed"​), business model development (What's Required), science/technology capability (“What’s Possible”) and Open Innovation. 4iNNO’s staff of world class consumer insight professionals and scientists brings significant value added perspectives to innovation challenges.4iNNO clients are multinational firms that include companies such as General Mills, PepsiCo, Pfizer, MillerCoors, Glaxo, Daimler, J&J, and many others. Show less

Qualitative market research consulting & branding services (2002-2009).Professional copywriting services including traditional print advertising & writing for the web. Industries served included CPG, technology, industry, finance & healthcare, among others. (2000-2008)