Manage and execute B2B product marketing plans for Healthgrades’ evolving suite of advertising, media, and AI platform offerings for health systems, hospitals, and practices. Develop go-to-market messaging, positioning, and materials in partnership with leadership across product, sales, strategic development, and marketing organizations.Activate lead-generation campaigns via marketing mix of activity and channels to reach target partner audience.Collaborate with research team to identify consumer and market trends, conduct studies, analyze data, and leverage resulting findings in B2B, consumer, and brand outreach. Produce ongoing webinar series to position Healthgrades as an industry thought leader and provide added value for existing contacts and new prospects.Drive brand awareness at industry events; responsible for tradeshow planning, sponsorship fulfillment, brand activations, and an annual event budget.

Produced lead-generating content, sales enablement materials, pitch decks, case studies, project briefs, and promotional assets in support of health systems and pharmaceutical verticals. Followed and evaluated competitive developments and industry trends while serving as an internal- and external-facing subject matter expert.Worked cross-functionally with sales, product, and engineering teams.

Developed marketing strategies and integrated campaigns for B2B and B2C agency clients across industries ranging from healthcare and real estate to construction and fabrication.Planned and executed multi-channel digital marketing programs, including Search Engine Marketing, Search Engine Optimization, social media, website, podcasting, and email campaigns.Facilitated client branding sessions to shape company positioning and messaging, determine brand look and feel, identify target buyer personas, and map customer journeys. Managed designers, animators, and videographers to convey client vision and ensure quality deliverables.Analyzed and reported on campaign performance, assessing ROI and efficacy; developed data-driven insights to guide future digital strategy.

Spearheaded company-wide and local store marketing campaigns for a growing chain of fast-casual restaurants in Colorado and Arizona.Collaborated with external radio, print, digital advertising, and community partners on activations ranging from limited-time offers and store openings to evergreen marketing campaigns.Leveraged food and alcohol vendor partnerships to drive promotional opportunities in-store and online, with a strong focus on bar programming. Established a cross-departmental project management system to streamline team communications and gauge success. Directed the marketing team's efforts to improve social media engagement, increase PR placements, enhance email list KPIs, drive store traffic, and encourage repeat visits.

Managed online listings, review sites, overarching social media brand profiles, and 11 individual location pages across Colorado and Arizona.Evaluated effectiveness of campaigns year-over-year; recommended original promotions and employed new digital marketing tactics.

Supported franchise sales marketing and served as liaison for franchise partners at 20+ brewpub locations nationwide; created integrated marketing campaigns locally and brand-wide.Administered B2B website, consumer-facing website, and child pages on WordPress, increasing web sessions by 60%. Implemented system-wide email marketing and customer loyalty program, with messages averaging a 37% open rate.Penned content – featured digitally on NPR’s The Salt and Bustle and on-air at FOX31 Denver – promoting Growler USA and the craft beer community.

Designed and launched robust, persona-specific email marketing campaigns in Eloqua to grow membership, support data and continuing education product sales, and drive revenue goals.Increased attendance at the organization’s annual conference by 30% year over year through digital and print marketing efforts.Generated copy for company website, direct mail, drip campaigns, and print collateral; purchased and coordinated use of digital and print ads.Carried out closed-loop reporting to ensure optimal communication with target audience and campaign effectiveness.Project managed marketing department’s tactical plan and timeline for MGMA 2016 Annual Conference.

Managed organic and paid content calendar for Facebook, Instagram, Twitter, Pinterest, and YouTube, effectively building the company’s social media presence from the ground up. Laid out editorial guidelines for brand voice, developed SEO-driven content strategy, and directed a team of remote copywriters.Authored, optimized, and published blog, press, and website content.Created automated marketing campaigns and lead scoring system in HubSpot; leveraged Salesforce CRM integration between databases.

Provided product consultation services and software training classes. Directed floor merchandising changes as head of visuals, ensuring all hard-line displays and marketing messages met strict company standards.Assisted with enterprise and educational sales proposals and presentations.Employee of the Month, July 2013.

Aided in the execution of large-scale public programs and events.Identified opportunities for improvement in customer interactions.Sold highest volume of museum memberships during the summer and fall quarters.Assisted patrons with queries concerning current and upcoming exhibitions.