Experienced designer, art director and visual strategist with a passion for building and accelerating brand creative for clients big and small. I specialize in digital marketing campaigns; creating engaging brand moments for clients across site, social, email and digital advertising channels. I also enjoy brand identity, photography art direction and styling, and print/packaging design. I bring a strong strategic mindset to design, always searching for the “why” in addition to “how”.

In-house creative team leader responsible for elegant and engaging design across all digital platforms including website, social, email and digital display. Primary focus areas were website UX/UI and brand campaign conception & execution.

Led onsite digital design team at General Mills, Inc. creating digital campaigns and UX/UI experiences for some of the world's largest food content websites. Our team was tasked with building brand experiences and digital marketing campaigns that engaged consumers through site, social and email channels and contributed to increased sales for our client teams. Built and designed user experiences on Bettycrocker.com, Pillsbury.com and Tablespoon.com that contribute to over 143 Million (roughly half of the U.S. population!) unique site visitors per year.

Lead designer for McCann digital onsite team working on BettyCrocker.com, Pillsbury.com, QueRicaVida.com and Tablespoon.com.

As the Pillsbury Brand Designer, I was the dedicated creative responsible for all branded assets on the Pillsbury social media channels including Facebook, Twitter, Pinterest and Youtube. I wrote and designed all banner advertising campaigns for each individual marketing campaign throughout the fiscal year.

Responsible for creation and production of Buffalo Wild Wings marketing collateral. Provided graphic design support for all stores nationally and internationally as well as corporate company initiatives.

As part of a small design team within Impressions Incorporated, I concepted, art directed and designed projects ranging from standard marketing materials to complex packaging designs which were then produced on lithographic presses. I also designed and implemented a handful of Wordpress sites and created brand identities for a number of small companies and startups. I am also well versed in designing and preparing files for print, and managing print projects through the production process.

For two years I was the volunteer graphic designer for Finnegans Beer, a local non-profit beer company that donates 100% of their profits to charity. I collaborated with team members and other volunteer professionals in the creation of print and digital marketing materials that helped spread the mission of Finnegans and led to thousands of meals donated to local food banks.

Served as an on-site building representative during events available for client services as well as supervise a crew of 10-15 people for set-up of building furniture and event needs.

Assistant to the Graphic Designer at the Learning Abroad Center. Currently working to re-design all print and collateral materials due to an updated logo and visual identity system.

Designed print materials for events and marketing communication needs upon request. Collaborated with colleagues to plan and execute various events to promote United Way.

Managed the digital photography database and problem-solved for other employees. Created a system for archiving old photography files and company assets. Collaborated with Communications team to complete projects as necessary.