Audrey Lecker Email & Phone Number

Austin, TX, US

Austin, Texas Area

• Content marketing leader for global enterprise B2B SaaS company. Created the department, hired and managed team of 5 content strategists and copywriters. Developed, produced content across customer journey (from.
• Developed target personas, content strategy, brand messaging, customer journey, email program, oversaw team managing thought leadership content calendar, production, publishing, optimization based on engagement metrics
• Built content plans spanning across customer journey, produced SEO optimized product pages, interactive white papers, research reports, infographics, videos, case studies, blogs, articles, ad sets, and social media post
• Led team of back end/front end developers and content creators to build customized thought leadership online publication within first 6 months of joining
• Spearheaded development, implementation of messaging frameworks and demand generation content marketing strategies across major SaaS verticals
• Utilized content audits, behavior analytics, and SEO keyword performance data to streamline, optimize existing content library and future demand generation contentTools: Marketo, Salesforce, EpiServer, Brightcove.

Austin, Texas Area

• Implemented thought leadership messaging and content marketing strategy for high-net-worth customer acquisition programs.
• Developed customer acquisition funnel, produced demand generation content assets and behaviorally driven email campaign to capture and qualify high net-worth sales leads.
• Designed and streamlined UX/UI, user journey for careers siteTools: Workfront, Google Analytics, Sketch, Confluence, JIRA, Agile, Design Thinking

Austin, Texas Area

• Led data-informed enterprise content strategy spanning all customer journey stages from thought leadership/brand awareness to product marketing content. Produced demand generation content, behaviorally driven email.
• Developed B2B personas and detailed customer journey frameworks based on behavior analytics
• Built SEO optimized content plan, produced white papers, research reports, infographics, case studies, videos
• Programmed email automation, optimized email content based on performance data and user behavior analyticsTools: Eloqua, Salesforce, Sprinklr, Brightcove, Buzzsumo, YouTube, SQL, Excel, PowerPoint, Slack, Adobe.

Round Rock, TX

Managed global program Rocketseed, which enables automated email marketing through embedding banners into sales emails. Led the charge on optimizing the back end, implementation processes, and content design.- Initiated and led banner content design overhaul that led CTR to increase by 500 basis points.- Briefed, managed agency creation of program.

Round Rock, TX

- Identified $51.2m annual revenue stream, 15k new audience/month through Eloqua.- Analyzed data set of 150k customers to make decisions regarding online engagement.- Strategized best way to provide content relevant to individual customer needs. - Presented strategy to high level executives and key stakeholders to build excitement and buy-in.

Houston, Texas Area

- Managed 14 metros country-wide as lead contact and expert for real estate agents and home buyers/sellers.- Streamlined current strategies for client and customer communication to best meet customer needs.- Developed relationships with over 100 real estate agents to facilitate customized matching with home buyers/sellers.

Houston, TX

- Arranged project documents, maintained status trackers and managed confidential materials for over 45 clients. - Provided top-level client service by communicating with clients daily and developing positive working relationships.

Los Angeles, CA

- Directed and managed film crew for non-profit marketing video production. - Interviewed organization donors and event participants in the United Way HomeWalk to make certain the company’s marketing materials represented key personnel. - Built rapport and communicated with client and talent to ensure smooth production and high morale.

Santa Clarita, CA

- Audited Construction Department expenditures of Fox’s pilot Wild Blue.- Managed payroll, labor reports, and expenses for 60 employees. - Modernized and streamlined administrative functions to improve operational efficiency.

Beverly Hills, CA

- Interfaced with label executives, high-profile artists, and producers to ensure successful music video production.- Monitored multiple budgets, contracts, payments, delivery, and information conduits cross-functionally between internal departments, clients, and vendors.- Adapted to, prioritized, and coordinated rapidly changing project scopes.- Tracked.

Master Of Business Administration (Mba), Masters Of Business Administration

Activities and Societies: Aggie Women MBAs (President); MBA Association; Students Helping our Community

Doing Business In China

International Exchange program in May 2015 to Beijing, Xi'An, and Shanghai.

Ba, Film & Digital Media

Activities and Societies: Honors Program, Baylor Activities Council, Entertainment Marketing, Lambda Pi Eta, Golden Key Honor Society.