I am here to empower individuals to digitalise themselves and WIN in this rapidly evolving digital landscape. It is not just about marketing channels or tactics, but I am here to help develop the marketer's mindset that would enable my learners to adapt in this current fast-moving landscape.

I am here to create value through education by equipping our students with the digital skills for the new economy. Especially during Covid19, we are helping many to get back on their feet, survive and strive in this time.To date, we have trained over 2500 coders and digital marketers. Students, from as young as 15 to over 60 have joined with minimal knowledge in IT or Marketing, are now building their own businesses, being employed as coders/ marketers, leading team in big MNCs and SMEs or pursuing the digital nomad lifestyle.We have made partnerships with key stakeholders to continuously help students in either becoming an entrepreneur, be employed for their digital skills or become a freelancer/ digital nomad.

Through NEXT Academy, we want to be the ones laying the foundation to achieving the NEXT frontier by empowering passionate individuals with the skills, knowledge and network to pursue their dreams and ambitions.

Project involvements are mainly in the private/ semi-private sector:-- Assisted with valuations on: ICULS, Cross-currency interest rate swaps, Hedge effectiveness testing- Facilitated the strategic direction development of a Special Purpose Vehicle (“SPV”) which is mandated to secure investors for business services activities - Facilitated the development of a 5-year business plan for a township development company. My role mainly involved:-• Understanding the competitive landscape • Understanding the development opportunity • Understanding the holistic marque developments to leverage on existing power attractions• Developing an estimated Supply & Demand of space requirement (for residential & commercial)- Project managed an energy-related agency. My main involvement revolved around the strategic communications of the agency- Led a work stream of a project under an aviation company concerning its inbound and outbound call centre. My role involved:• Analysis on call trends and productivity• Quantifying opportunity loss relating to human-led and technology-led inefficiencies• Reviewing all call centre sub-divisions’ business processes and productivity, then propose possible solutions to identified challenges• Championing implementation of certain proposals when necessary and possible by obtaining buy-in of the operational employees and the management

Job responsibilities included:- Trade Marketing Executive- Sales Marketing Executive- Trade & Consumer Insight Researcher

- Identified & articulated actionable SWOT analysis on state level which encompasses: 1) Area’s flavor preference, 2) Brand strength, 3) Competitor communication strongholds, 4) Trade KPIs – Out-Of-Stock & market returns, from Nielsen retail audit- Analyzed & identified Big 3’s strategic direction within different channels: Convenience, Grocery & Refreshments in quantitative terms (Nielsen Retail Audit) whilst supporting with facts from qualitative research in regards to competitors’ marketing campaign, consumer segments’ characteristics & behavior- Analyzed & presented product directions & brand communication strategies of competitors’ cigarette, mainly Winston & L&M - Involved in 8 research projects on different phases & ensured proper alignment in objectives and accountability from all 3 stakeholders: research agency, research team & brand team- Provided immediate feedback on inconsistency of research fieldwork methodology in which issues were immediately rectified

- 2 months’ sales targets for 2 areas were achieved through planning & collaboration with distributor’s supervisor on sales opportunity maximization for insufficient funds outlets.- 5 major mini illicit distributing strongholds were identified and reported to the legal team as a result of participation in the illicit identification program- Successfully led Stronghold Identification Project to identify strongholds in 2 different aspects: 1) Merchandising stronghold, 2) Cigarette brand & flavor stronghold, for future targeting references - Unconventional point-of-sales opportunity program proposed & executed: Commercialized fishing competition, for VFM (Value for Money) brands on 2 reasons: 1) 40% of VFM smokers are competitor’s, 2) cigarette consumption peaked during the wait for a catch- Inventory check system was created for the distributor to keep track of the Point-of-Sales-Materials (POSM) in the store

- 90% of 120 outlets achieved targets (+10% of actual sales) given for all sales drive programs through strong relationship establishment & engagement with trade partners- Engaged & acquire potential BAT’s point-of-sale strategic outlets in a saturated tobacco market- Led & organized 2 below-the-line branding event which led to a total participation of 800 bikers - Assisted in incentive scheme development for Caltex petrol mart following a small scaled boycott- Success rate of an average 4.5 smoker converts per day (A convert smokes a new brand for 2 weeks consecutively), totaling 200 converts, through leading & managing an Independent-Ambassador program for 1.5 months- 3 months of area sales target +5% achieved despite the slowdown during Ramadan month

Provided training & development on members' area of focus: e.g. public speaking & chairing seminars

Established relationships with stakeholders: Student Council, University Management, various campuses international student organization; to attain support and to ensure international students’ rights were reflected in the university policies & funding.For example: 1. Fought for International Student Association budget to be increased for the first time in 5 years2. Prevented hostel fee increment of 40% by engaging the University management

- The ‘International Student Journey Guide’ was conceptualized to develop programs & events to attend to different phases of a student’s journey: eg. Introduction to University, rights & culture, socializing & empowerment events and senior’s education on PR application - Led student volunteers & collaborated with various clubs in developing & executing events worth AUD25,000; in which through synergy, delegation, proper planning and sponsorship, total expenditure from BISA only amounted to AUD8,000.- Multicultural Week business plan developed to engage the wider community at the request of Monash (Berwick) University Management team following its execution success in 2010