Audrey Vargas Lustig Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo Brasil

● Pilot operations supervision of 4 stores in São Paulo and 4 stores in Rio de Janeiro, to ensure compliance in the business feasibility analysis.● Planning and execution of projects for the acquisition of commercial points, involving strategic negotiations, monitoring of the implementation and efficient management of the works, focusing on budget, purchases, and schedules.● Development of initiatives to improve the consumer experience and journey in stores, including actions aimed at… Show more ● Pilot operations supervision of 4 stores in São Paulo and 4 stores in Rio de Janeiro, to ensure compliance in the business feasibility analysis.● Planning and execution of projects for the acquisition of commercial points, involving strategic negotiations, monitoring of the implementation and efficient management of the works, focusing on budget, purchases, and schedules.● Development of initiatives to improve the consumer experience and journey in stores, including actions aimed at improving customer interaction and satisfaction.● Responsible for achieving solid financial results, being responsible for the business unit’s financial management, ensuring profitability and sustainable growth.● Strategic coordination of the store team, encompassing the definition of schedules, job assignments and a continuous team development program.● Effective management of the marketing calendar, with strategic resources’ allocation, in addition to the brand supervision and communication actions of the stores to strengthen the presence in the market.● Implementation and continuous improvement of cross-functional operations, optimizing processes in areas such as human resources, marketing, information technology, customer experience (CX) and user experience (UX);● Adoption of agile methodologies such as PO and PMO, scrum and design thinking to improve operational agility and the ability to adapt to market demands.● Supervision of the business unit budget, managing investments (CAPEX) and operating expenses (OPEX) efficiently and aligned with strategic objectives.● Management of facilities, service contracts, space leasing and digital services, ensuring a robust operational infrastructure aligned with business needs.● Strategic coordination of the purchasing process, selection of suppliers and negotiations, aiming at ensuring quality, cost-benefit, and efficiency in operations. Show less

We Are Digital Nomads

● People management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for the creation and implementation of the new brand strategy, including the rebranding process to align the company's image with the current objectives and values.● Operational supervision of the new units’ openings in Rio de Janeiro and São Paulo, ensuring an efficient execution… Show more ● People management, as well as training and development of a high-performance team, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for the creation and implementation of the new brand strategy, including the rebranding process to align the company's image with the current objectives and values.● Operational supervision of the new units’ openings in Rio de Janeiro and São Paulo, ensuring an efficient execution in line with established standards.● Active participation in the evaluation of the expansion of the business, including the feasibility analysis of new commercial points to ensure strategic and sustainable growth.● Development of strategic planning for retail stores, encompassing the creation of the marketing calendar and the definition of the communication strategy to strengthen the brand's presence in the market.● Providing strategic support to the brand's e-commerce, aiming to boost online sales and provide a consistent experience to '● Creation of the new map and visual merchandising planning to optimize the arrangement of products and provide an efficient shopping experience.● Preparation of management reports and monitoring of KPIs, presenting results to the executive board to support strategic decision-making.Main results: (1) Implementation of the entire rebranding process, as well as a new architectural model for the expansion of the stores. (2) Opening of 2 new stores in Rio de Janeiro and São Paulo. (3) Responsible for new store audit formats and performance KPIs. Show less

São Paulo

● Providing specialized consulting in strategic projects aimed at the luxury market in various segments, providing insights and strategic solutions.● Development and implementation of marketing projects aimed at the luxury market, with a focus on creating memorable experiences for consumers.● Conducting research on trends, relevant case studies, consumer behavior and purchasing practices, contributing to an informed and innovative approach to projects.Main clients: Swarovski Brasil,… Show more ● Providing specialized consulting in strategic projects aimed at the luxury market in various segments, providing insights and strategic solutions.● Development and implementation of marketing projects aimed at the luxury market, with a focus on creating memorable experiences for consumers.● Conducting research on trends, relevant case studies, consumer behavior and purchasing practices, contributing to an informed and innovative approach to projects.Main clients: Swarovski Brasil, Shopping Pátio Batel, Diageo Reserve, Hotel St. Andrews Gramado, Aranat Moda, Sebrae Paraná. Show less

São Paulo

● People management, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for the strategic management of products and design, leading initiatives for the collections’ creation and development.● Strategic management of purchasing, focusing on open to buy (OTB), leading sales and operations planning (S&OP) meetings.● Development of strategic goals and budget for the business unit, ensuring alignment with… Show more ● People management, monitoring and directing activities, to contribute to an objective work aligned with the business strategy. ● Responsible for the strategic management of products and design, leading initiatives for the collections’ creation and development.● Strategic management of purchasing, focusing on open to buy (OTB), leading sales and operations planning (S&OP) meetings.● Development of strategic goals and budget for the business unit, ensuring alignment with organizational objectives.● Preparation of management reports and monitoring of KPIs, presenting results to the executive board to support strategic decision-making.Main results: (1) Responsible for revenues of 600 million BRL with presence in 800 points of sale and operation of 9 own stores. (2) Complete management of the business unit's P&L (profit and loss), resulting in an average growth of 20% per year. (3) Active participation in the average increase of 12 percentage points in the categories, engaged in the portfolio expansion and in the products’ diversification. (4) 45% reduction in days of stock, optimizing operational efficiency. (5) 35% improvement in collection productivity, with reduction of local and international delivery times. Show less

São Paulo E Região, Brasil

● Team management, performing activities of medium to high complexity, involving planning, programming of stages, evaluation and selection of techniques, methods, and work criteria.● Responsible for the effective franchisees management, including the administration of the business unit's P&L, ensuring strategic alignment.● Implementation of local marketing actions and integration with global strategies, ensuring an efficient approach.● Conducting negotiations to expand the brand's… Show more ● Team management, performing activities of medium to high complexity, involving planning, programming of stages, evaluation and selection of techniques, methods, and work criteria.● Responsible for the effective franchisees management, including the administration of the business unit's P&L, ensuring strategic alignment.● Implementation of local marketing actions and integration with global strategies, ensuring an efficient approach.● Conducting negotiations to expand the brand's presence, establishing new contracts and strategic partnerships.● Responsible for establishing operational standards and continuously updating training, to ensure consistency and quality in the delivery of services.● Active participation in the standardization of L'Occitane SPAs in Brazil, with double reporting to the French board, ensuring the global cohesion of the brand.● Leadership in retrofit and expansion projects of own SPAs, as well as management of outsourced SPAs and luxury hotels in Brazil.● Implementation of strategies to adapt the portfolio, establishing efficient governance and hospitality standards aligned with brand standards.● Elaboration of specific marketing and sell in sell out strategies for SPAs, aiming to promote wellness services effectively.● Responsible for the delivery of all management reports and monthly presentations within the deadlines stipulated by the company.Main results: (1) Won the award for best channel margin in the Franchise category. (2) Sales delivery 20% above the budget stipulated in 2012. (3) Significant reduction of operating costs in SPAS, achieving more than 30% savings in the operating payroll through the re-evaluation of suppliers and fixed costs. (4) Notable increase in the conversion of product sales in SPAS, reaching more than 60% growth compared to 2010. (5) Increase in the average service ticket and SPAS packages by 20%, resulting in improvements in the offer and value propositions. Show less

São Paulo E Região, Brasil

● Responsible for the design and implementation of the strategy for a new business unit of the Penalty brand, focused on individual sports and lifestyle fashion.● Development of initiatives to revitalize the brand's image, seeking modernity and attractiveness to recruit consumers from other competing brands.● Formulation of specific strategies to attract younger consumers, adapting the marketing approach and products to meet the preferences and trends of the targeted audience.●… Show more ● Responsible for the design and implementation of the strategy for a new business unit of the Penalty brand, focused on individual sports and lifestyle fashion.● Development of initiatives to revitalize the brand's image, seeking modernity and attractiveness to recruit consumers from other competing brands.● Formulation of specific strategies to attract younger consumers, adapting the marketing approach and products to meet the preferences and trends of the targeted audience.● Active participation in the expansion of the brand's portfolio to encompass products related to individual sports and lifestyle fashion, meeting the demands of a wider and more diverse audience.● Definition of targeted strategies to attract consumers who traditionally opt for other brands, aiming to gain a wider customer base. Show less

São Paulo E Região, Brasil

● Responsible for defining and executing the strategy for the brand's luxury and premium line (Puma Black Label) in the Brazilian market.● Product assortment supervision, market segmentation, commercial strategies and marketing activities related to the luxury and premium product line.● Accessories’ line management, ensuring alignment with the brand's global strategy, and the management of the children's line, adapting strategies to meet the segment’ specific demands.Main results:… Show more ● Responsible for defining and executing the strategy for the brand's luxury and premium line (Puma Black Label) in the Brazilian market.● Product assortment supervision, market segmentation, commercial strategies and marketing activities related to the luxury and premium product line.● Accessories’ line management, ensuring alignment with the brand's global strategy, and the management of the children's line, adapting strategies to meet the segment’ specific demands.Main results: (1) Achieved growth in product margin of 20%. (2) Significant increase in the average ticket per Key Account. (3) Establishment of a strategic presence in the main points of sale qualified for the segment. (4) Notable sales growth of the KIDS line, exceeding 35% compared to 2007. (5) Qualification of the accessories portfolio, reducing inventory volume and increasing margin by 15%, improving distribution in Key Account channels and Puma stores. Show less

Cajamar - São Paulo

● Coordination of projects in Natura's makeup category, working in the innovation unit and ensuring excellence in all processes.● Supervision of the multidisciplinary team, ensuring effective collaboration between different specialties to achieve project objectives.● Active participation in the conception of the briefing until the projects’ complete execution, including the development of schedules and the guarantee of executive, financial and production viability.● Specialization… Show more ● Coordination of projects in Natura's makeup category, working in the innovation unit and ensuring excellence in all processes.● Supervision of the multidisciplinary team, ensuring effective collaboration between different specialties to achieve project objectives.● Active participation in the conception of the briefing until the projects’ complete execution, including the development of schedules and the guarantee of executive, financial and production viability.● Specialization in Natura's faces and watercolor product lines, ensuring that projects are aligned with the identity and objectives of these specific lines.Main results: (1) Outstanding leadership of the Zip Lipstick project as the most successful launch of lipsticks in 2007, reaching sales that exceeded 1 million BRL in the first three cycles. This performance outperformed the average for the lipstick category by a remarkable 8 percentage points. (2) Achieved a significant gain in market share in the BOCA category, consolidating the brand as a reference in Brazilian makeup. (3) The product remained in the company's portfolio for almost 18 years after its launch, evidencing its durability and continued success in the market as a prominent icon. Show less

São Paulo E Região, Brasil

● Management of the development and design process of the brand's clothing and accessories products, ensuring innovation and alignment with market trends.● Responsible for the purchases’ selection, conducting the choice of suppliers for both finished products and raw materials, covering national and international sources.● Conducting international negotiations for the supply of products and raw materials, with a special focus on the accessories and clothing line, seeking the best… Show more ● Management of the development and design process of the brand's clothing and accessories products, ensuring innovation and alignment with market trends.● Responsible for the purchases’ selection, conducting the choice of suppliers for both finished products and raw materials, covering national and international sources.● Conducting international negotiations for the supply of products and raw materials, with a special focus on the accessories and clothing line, seeking the best conditions and strategic partnerships.Main results: (1) Received in 2005 the Alpargatas Highlights Award, recognizing the best category margins in São Paulo Alpargatas. (2) Consistent annual earnings with sales increase of over 30% year over year. (3) Significant improvement in productivity at suppliers and increase in inventory turnover above 20%. (4) Increased penetration shares in the main channels of the segment, reaching 100% presence in the main qualified customers and becoming a Key Account reference in the sports segment. (5) Development of a backpack collection, with annual sales volume growth of more than 50%. Show less

São Paulo E Região, Brasil

● Product Assistance for the clothing category. ● Responsible for the selection of colors, fabrics, conducting the choice of suppliers for both finished products and raw materials, covering national and international sources.● Spreadsheets development of costs, margins, and sales prices. ● Validation of the collection based in Italy. ● Assistance in the development of special fabrics with Rhodia for the shirts of the Italian football team among other renowned teams.●… Show more ● Product Assistance for the clothing category. ● Responsible for the selection of colors, fabrics, conducting the choice of suppliers for both finished products and raw materials, covering national and international sources.● Spreadsheets development of costs, margins, and sales prices. ● Validation of the collection based in Italy. ● Assistance in the development of special fabrics with Rhodia for the shirts of the Italian football team among other renowned teams.● Development and creation of sports uniforms for renowned clubs and academies.● Organization of showroom, catalog formats, sample orders and tools for sales team. Show less

Master Of Business Administration - Mba, Physical And Online Retail

Graduate Degree, Marketing/Marketing Management, General

Post Graduation: 95% completed. São Paulo- Brazil

Bachelor’S Degree, Industrial Design

São Paulo - Brazil