Specializes in designing holistic, human-centered brand and product experiences. Have extensive experience leading teams in strategic creative for B2C and B2B companies in brand and identity development, marketing and advertising campaigns, packaging, product design, digital experiences and branded environments.Industry experience includes healthcare, health and wellness, telecommunications, airlines, financial institutions, higher education, fashion and apparel, hospitality, food and beverage, non-profits and foundations, science and research institutions, and technology companies.Applying and adapting from design thinking principles and tools, I believe in solving business challenges and user needs with a vision for a responsible future.