Audrey Noel Email & Phone Number

Geneva, Switzerland

Nyon, Vaud, Switzerland

Lead omnichannel marketing communications for Old El Paso across the EUAU region. In charge of delivering brand experience strategies and plans that drive disproportionate growth for our brand.Key responsibilities and achievements:- Brand Experience Champion in EUAU, fostering "one team" mindset with local BX partners as well as implementing new ways of working across the region.- Regional media strategy and guidelines roll-out to all markets, in partnership w/media agencies - Content strategy and 360 campaigns creative development. Inspire and foster ideas that are consumer centric, driven by purpose and rooted into culture.Led and executed Award Winning campaign: Old El Paso “Mess Free Challenge”: global force for good social media movement uniting some of the best tennis players across the globe. 1.2 billion earned media impressions, 50M social impressions, 100K products donated. - Digital acceleration lead in EUAU (Agile approach): championing new and innovative ways to improve the consumer experience through digital. - Developed Digital Commerce 3 years roadmap and capabilities for the brand through complex tests with key retailers & partners (Tesco Real Food, Pinterest, IG).

Chicago, Illinois

Digital Strategy lead across Edelman's Chicago client portfolio inclusive of Healthcare & BtoB global clients.• Day-to-day contact for senior level clients, advising on how to leverage digital to drive their business objectives, developing deep relationships and actively working with cross functional teams to deliver world-class work.• Manage complex, multi-agency activations across digital, advertising and communications. Serve as a trusted advisor, mentor and escalation point.• Drove organic growth within existing client portfolio by proactively identifying opportunities to deliver digital-first solutions laddering back to broad-based business objectives.• Prospected, led and won new business initiatives• In charge of staffing across the department• Responsible for financials including budgeting and forecasting, revenue, profitability and pricing structures.Clients: Hologic (Medical Devices), Aptar Pharma (Drug delivery systems)Achievements:• Successfully launched products and programs that grew and innovated Edelman’s digital offerings- Digital ecosystem optimization project including audit of digital properties and creation of guidelines and digital governance• Led Hologic website redesign (drastically improved engagement measures, mobile performance and positive technical indicators vs. previous year)• Launched Aptar Pharma QuickStart first eCommerce website, capturing leads and collecting “real world” intelligence on users to inform discover new optimization opportunities and refine campaign for widespread release.• Generated +300K in organic growth within 6 months with new client• Led and implemented Award winning (SABRE Awards North America 2018) integrated marketing campaign “YESMeansTEST” – including influencer, performance marketing, social and earned media tactics.

Greater Chicago Area

Development and execution of Mustela's ecommerce strategy Responsibilities:Continuous analysis of strategy, performance, traffic sources and digital levers to further improve sales volume and conversion rates, grow brand awareness and increase consumer loyalty.Lead digital media campaigns including:- Management over media agencies as well as direct negotiation&collaboration with publishers - Pro-active definition of KPIs and measurement plan - On-going test/learn/optimize to maximize campaign success- Implementation of customer acquisition strategy through partnershipsBuild and grow customer loyalty program to drive trial, repeat purchase and brand loyaltyCreate, Manage and execute promotion strategy / email marketing Supervision and maintenance of mustelausa.com (Magento)Provide recomendations to create a comprehensive consumer journey throughout the purchasing funnel SEO management&optimizationPartner with agencies to establish requirements for tagging and implementationMonthly report on website analytics and performance of digital marketing /ecommerce salesAchievments: Increased YOY Sales by +30%Significantly improved overall KPIs vs 2015 (conversion rate, average cart, repeat purchase, etc)Provided leadership to the organization in developing a digital roadmap to effectively address business goals and marketing needs Established a culture of test and learn - owning and managing on-going optimization plan

Paris Area, France

Drove thought leadership across Mustela's subsidiairies and distributors and up to the global organization to guide diverse teams in making optimal choices on where to play and how to win in digital marketing.Responsibilities:Creation and implementation of Mustela's digital marketing strategy, in collaboration with the global marketing team and agency partners.Provide oversight and guidance to local markets in order to gain alignement and adoption of the digital strategy Manage and implement Mustela's digital projects, with the support of 2 digital project managers (direct report)Identify "white space" opportunities to build deeper digital knowledge and best practicesAchievments:Successfully developped and managed the digital launch of the new Maternity line and the new Diaper Rash Cream, digital activation including: website dedicated content, loyalty program, social content&guidelines, mobile app.Initiated and coordinated usability testing of Mustela websites allowing to identify key optimizations.Supervised the launch of 56 Mustela sites for local markets (creation&duplication) Lead the creation of innovative detailing tools (iPad apps) in order to support sales team in their medical professionals visits Built strong relationships with local markets, allowing them to enable their digital capabilities and adapt and implement the global strategy based on their priorites and challenges (strong involvement with Mexico, US, Turkey, UK, Canada, Italy, Spain)Organized and lead digital/media agencies selection on-site for Russia, Poland and the UKBuilt knowledge and alignment on success metrics at the headquarter level and locally.Successful in managing budget (+500K/year) and meeting projects deadlines.

Paris Area, France / Geneva, Switzerland

Responsible for managing a portfolio of prestigious clients (international and local) from strategy to implementation (social media, mobile and app development, social gaming, blogs).

Greater Minneapolis-St. Paul Area, Usa

On-site/full time Saatchi&Saatchi (NY) consultant for General MillsResponsible for providing digital strategy recommendations to the Yoplait and BIG G cereals divisionsDigital expert of the IMC team / Consultant for the Marketing teamStrategic thinking in partnership with the agenciesElaboration of digital campaigns that uses all digital levers in order to optimize the global marketing strategy and help the brands to reach their business objectives Responsible for piloting a new digital strategy process in the Yoplait divisionSupport & integrate IMC (Integrated Marketing Communication) plansProvide guidance and direction on digital creative to brands and agenciesPartner with GMI Media/agencies on digital media plan developmentRecommend smart experimentationShare company learning’s & external best practicesDrive integration of brand news into GCOM and iMarketing platforms

Greater Chicago Area, Usa

In charge of Interactive Media projects at Critical Mass.Lead digital campaigns from kick off through to analytics and optimization.Responsible for the success and satisfaction of the individual client relationship(s).Manage different teams/vendors in Europe, US, Canada and Costa Rica.Also in charge of:- Digital asset production management - Budget creation and management - Schedule and project planning development - Definition and articulation of scope requirements-shadowing- Creating opportunities for deeper collaboration and reinforces the client’s status as an innovative participant in the creation of cutting-edge solutions

Geneva Area, Switzerland

Coordination and development of Rolex international advertising campaigns (Female campaigns, Ambassadors/events ads, TV spots, Advertorials, Inserts). Day-to-day contacts and negotiations with advertising agencies, production teams, etc.In charge of new Rolex website development/build-out. Management of multiple projects for Rolex and Tudor websites, involving different teams/areas (IT, Advertising, Public Relations, Sponsoring, Commercial and Product) and agencies. Coordinate efforts and manage internal demands/needs. Provide and manage content for Rolex and Tudor websites. Responsible for maintenance/enhancements and translations coordination.

Mexicali Area, Mexico

Lead and run a communication project for the 100th anniversary of the capital city of Baja California, Mexicali.Responsible for the production of advertising material (print, TV, billboards) in order to support the major event of this 100th anniversary: concert of L.Pavarotti in the desert of Baja California.

Mba, Management

Graduated March 2011 - Highest honors, GPA: 4

Master, Marketing And Sales

Graduated with Honors

Bachelor'S Degree, Business Administration

International student in MEXICO - partnership with the Université de Savoie, France. Graduated with Honors

One Year University Degree, Economy And Management