Audrey Orozco Shields, Pmp Email & Phone Number

Boston, Ma, Us

✤ Developed go-to-market strategies for emerging brands using data driven decisions, conducting market research and managing regulatory compliance in medical and adult use markets.

San Francisco, Ca, Us

✤ Developed marketing programs and executed the rebranding strategy across global channels, resulting in increased brand visibility and market share.✤ Managed special events such as trade shows and third party event sponsorships driving brand direction, execution and merchandising solutions. ✤ Fostered strong relationships with key retailers and distributor partners to drive retail programming and increased revenue YOY.✤ Collaborated cross functionally with key stakeholders Director of Global Wholesale, Head of Brand Partnerships and GM of Canada THC to develop business plans and drive sales growth.✤ Conducted market research and competitive analysis to drive decision making processes.

San Francisco, Ca, Us

✤ Focused on marketing operations and cycle planning for trade marketing projects. Ensuring they were on time and under budget.✤ Managed and tested national marketing campaigns at PAX Labs, overseeing project development and execution.✤ Owned the global rebrand of all merchandising solutions in retail as PAX transitioned from a tech only company to plant touching. ✤ Managed all vendor management in trade marketing. Focused on procurement, vendor relationships, project management, budget, strategy, logistics and deployment.✤ Collaborated with cross-functional teams in sales, wholesale and trade marketing to develop programming in retail to meet revenue goals.✤ Conducted market research and developed business plans to ensure PAX was constantly evolving and kept top of mind at retail.

San Francisco, Ca, Us

✤ Led the growth of PAX's east coast business from 2 states to 9 in under 2.5 years through strategic marketing initiatives in adult use and medical only states.✤ Developed marketing strategies with retail and brand partners across multiple states to increase revenue and market presence.✤ Deployed merchandising assets resulting in 70% of all key accounts.✤ Negotiated event sponsorships and partnerships remaining under budget and within a positive ROI. ✤ Created regional sales programming aimed at driving revenue in high velocity accounts.✤ Project manager for all events and trade shows. ✤ Managed a field marketing team aimed at educating consumer at the point of purchase. ✤ Resulted in the highest revenue driving region and fastest growth in company history.

San Francisco, Ca, Us

Took over all trade marketing and field marketing initiatives for seven states across the east coast. MA, MD, ME, PA, FL, CT, RI

San Francisco, Ca, Us

Responsible for Field Marketing and Merchandising initiatives in MA, PA, MD

Preston, Washington, Us

Directed Field Marketing strategy in the New England region that contributed to Sparkling Ice's status as the fastest-growing non-alcoholic beverage brand in North America. Project manager of trade shows, events, sponsorships, influencer programs, marketing agency’s, experiential marketing and new product launches.✤ Trained, and managed a team of 10+ direct reports that lead the company as the top performing sampling program in the nation, increasing market share by 21% over 2 years. ✤ Created training modules for onboarding brand ambassadors, managed payroll, warehouse management, field marketing logistics, scheduling and event planning. ✤ Developed the National Merchandising Guide Book that enhanced brand ambassador training and elevated top performers as new full time hybrid roles.✤ Collaborated cross-functionally with commercial & brand teams to develop regional marketing business plans and presented them to our wholesalers executive leaderships as guidance.✤ Managed marketing budgets in excess of $250,000 annually, created monthly market reports; recognized as 2017's #1 market in the nation for top market performance.

Boston, Massachusetts, Us

Supported with marketing strategy and special event planning efforts to drive donations that help to preserve Boston's historic Charles River Esplanade.

Menlo Park, Ca, Us

At Thync I was responsible for developing & executing launch plans for a regional experiential marketing program. As 1 of 2 marketing leaders in the organization I managed an east coast team of 4 full time marketing specialist who were responsible for executing against my strategy. In my role I managed strategic relationships, negotiated events / partnerships and developed social media strategy. I worked closely with the product research team, digital marketing team, and compliance teams to ensure seamless executions.Responsibilities:✤ Managed a team of four full time marketing coordinators who were responsible for strategic partnerships, educating consumers and activating at local events.✤ Developed business plans for the consumer launch aimed at overcoming barriers to entry by driving trial at special events. ✤ Responsible for building community relations and strategic relations in the community. ✤ Negotiated event partnerships / sponsorships, successfully decreasing entry costs by over $20,000 in less than 6 months.✤ Served as project lead for New York Fashion Week and large impact third party event sponsorships.✤ Managed social media content and copy through instagram, facebook & periscope; increasing followers by 25% within 6 months.✤ Effectively worked across department heads in product, research and digital marketing to develop new campaigns, serving as lead project manager to ensure goals were met.Specialties: Consumer Electronics, Wearable Technologies, Neuroscience, Neurobiology

Burbank, California, Us

✤ Developed regional business plans aligning marketing and sales objectives to increase market share. Increasing regional sales numbers by over 15% each year.✤ Recruited, trained and managed a regional sampling program of marketing specialists that increased brand awareness and trial within the collegiate, lifestyle/ culture, music and retail markets. ✤ Negotiated event partnership/ sponsorship opportunities; managing all aspects of event planning and production.✤ Worked cross functionally with Regional Sales Managers to develop and support trade-marketing programs in retail; increasing visibility and market share.✤ Managed communication with local distributors delivering monthly reports and conducting ongoing brand presentations to their senior management.✤ Developed and effectively managed regional operations and budgets. ✤ Created strong influencer networks and brand ambassador programs to drive trial and create brand loyalty. ✤ Oversees branding and creative art requests on POS developed for regional programing and special events.

Fuschl, At

As a Marketing Manager at Red Bull, I was responsible for being the face of the brand and bringing global and national strategies to life on the ground. I excelled at creating marketing initiatives from the ground up across sports, culture, and consumer engagement. I was responsible for building strong local networks, forming relationships with key influencers, and collaborating closely with regional sales teams to drive product visibility. ✤ Managed a team of 12 brand ambassadors and 4 student brand managers across the South Texas Region.✤ Executed national campaigns on college campus with the support of Student Brand Managers.✤ Responsible for the street team sampling strategy around guerrilla marketing and events, aimed at driving trial and winning the hearts of consumers in their moment of need. Planned and executed South Padre spring break blitzes annually driving a boost in regional sales by 17%.✤ Developed a regional play book that consisted of events, consumer activations, sampling plans and Red Bull branded activations in my territory. ✤ Leveraged deep market insights and trends to dictate business planning.✤ Worked cross functionally with regional sales managers to support retail initiatives and merchandising.

Miami, Florida, Us

Managed B2B sales and B2C marketing for a territory consisting of 120 Hispanic, chain, nightlife on-premise accounts. Increasing distribution by 25% within the first 6 months I was promoted to a level 2 rep by year 1. I created individually tailored marketing programs to increase sales and enhance visibility in high profile accounts. Additional responsibilities included:✤ Developed and maintained key buyer relationships.✤ Developed tailored programming to increase sales in key accounts.✤ Brand marketing and Promotional team management✤ Events Management✤ Developed targeted sales plans and programs ✤ Training and Development✤ New product marketing✤ Sold in pricing programs✤ Placement of temporary and permanent point of sale material within retail accounts.

✤ Successfully managed and trained bartending staff.✤ Developed marketing promotions and managed event planning with local distributor reps.✤ Managed marketing communications via social media platforms.✤ Managed product orders and inventories, negotiated sales promotions, managed opening and closing duties of the and scheduling of bar staff.✤ Negotiated sponsorships to drive bar sales of featured products.✤ Responsible for ensuring excellent customer service and resolving customer complaints.

Fuschl, At

✤ Educated new consumers on Red Bull products to increase consumption and drive market share.✤ Collaborated with Field Marketing Specialist to identify partnership and sampling opportunities to raise brand visibility.✤ Drove the red bull branded vehicle to an from sampling events. ✤ Assisted in recruitment, training, and social media outreach.✤ Served as the face of the brand at special events, hosting influencers and business partners.

✤ Planned guerrilla marketing and product sampling strategies to drive trial and reach new consumers.✤ Collaborated with Marketing Manager to develop targeted sampling plans based on demographics and sales goals.✤ Leveraged personal and professional networks to secure event sampling opportunities.✤ Contributed to new talent acquisition and brand ambassador training.✤ Served as brand ambassador, driving trial for new products, educating consumers and serving as the face of the brand.

Bachelor’S Degree, Psychology, Minor In Communication

Digital Marketing