⁍ Led the first launch of Business Class, Sophia Amoruso's flagship digital course for entrepreneurs⁍ Created and executed on a launch plan that yielded over 7-figures of revenue in the first month of sales⁍ Onboarded the company and team onto its tech stack⁍ Created SOPs so that all systems could continue to grow and flourish

⁍ Created workflows so that multiple markets could be emailed more efficiently, cutting campaign build time in half.⁍ Built and launched a Shopify website in under 48 hours to determine if delivery was a viable effort during COVID-19, then reported on successes and areas for opportunity.⁍ Crafted messaging for the customer experience team to use during COVID-19.⁍ Revived the company’s social media efforts and developed a framework for a long-term, sustainable posting strategy.

⁍ Led the research, onboarding and strategy of the company’s new mar-tech stack.⁍ Oversaw performance of CRM, affiliate marketing, and payment platforms.⁍ Assessed points of friction in the mar-tech stack as they related to customer service and affiliate management, then worked with the development team to implement API- and automation-based solutions.⁍ Ensured a near-100% delivery rate for all marketing campaigns and automation, including email, text, and browser push.⁍ Produced the NYC book launch for Everything is Figureoutable in September 2019.

NYC - Upper West Side - Columbus Avenue (at 80th St) location⁍ Created social and email marketing strategy for the launch of a new franchise location.⁍ Collaborated on a member acquisition plan that lead to a sold-out opening weekend.⁍ Developed partnerships with other local businesses for pop-up appearances and giveaways.⁍ Hired, trained and managed all front desk staff.

⁍ Redesigned the email strategy within the first six months then led the platform migration.⁍ Developed onboarding and project management templates and implemented automation processes to reduce the amount of time spent on recurring tasks.⁍ Onboarded all staff onto the company’s technology and marketing stacks.⁍ Improved A/V and logistics set-up for the company’s annual conference (4 days, 100 sessions, 500 attendees) by streamlining the collection of each speaker’s presentation and creating in-room presentation kits.⁍ Managed social media platforms and front-end of websites (operaamerica.org, conference and board subdomains).⁍ Designed and coded mobile-first email marketing templates so that other team members were empowered to launch their own campaigns.operaamerica.org

⁍ Coordinated applicant materials⁍ Created and maintained website⁍ Facilitated communication between staff and applicants⁍ Coordinated participant’s travel plans⁍ Organized applicant repertoire and additional materials

⁍ Created programs and press releases for weekly productions⁍ Updated theater bulletin boards and coordinated company headshots⁍ Maintained the company website during the summer season⁍ Created the season’s scrapbook.Previous: Box Office Treasurer (2010 season)

⁍ Created educational outreach materials⁍ Presented lessons to local schools⁍ Created social media advertising for performances⁍ Wrote copy for upcoming performances⁍ Performed house management and other front-of-house duties⁍ Fulfilled daily office needs

⁍ Organized and distributed weekly rehearsal schedules⁍ Acted as a liaison between production staff, creative staff, and cast⁍ Performed house management duties; designed program and audition advertising materials⁍ Created interactive cast website and informational website for the public.Three productions (Magi/Amahl, Così, and L’Enfant) involved education outreach activities with area schools. Nominated under the Stage Management category for the Region 1 Kennedy Center ACTF, Fall 2010, On the Town.Productions: From Berlin to Potsdam, The Gift of the Magi, Amahl and the Night Visitors, Così fan tutte (abridged), On the Town, L’Enfant et les Sortilèges