Audrey Tsang Email & Phone Number

Hong Kong Sar

Branding- Editorial Content Direction: Guide the editorial voice to align with L'Officiel's values, ensuring content is highly relevant and tailored to North Asia's cultural landscape and consumer interests.- Digital Content Strategy: Develop and enact strategies that boost brand engagement, drive digital traffic, and increase revenue, with a focus on resonating with the North Asian audience.PR & Marketing- User Experience Collaboration: Partner with IT to refine digital platforms, enhancing user experience with an emphasis on meeting the expectations of the North Asian market.- Branded Content Development: Work with marketing to conceive innovative content that aligns with brand goals and speaks to North Asian consumers, enhancing L'Officiel's market position.- Industry Relationships: Build partnerships with regional influencers and fashion leaders to secure exclusive content and collaborative ventures, expanding L'Officiel's reach in North Asia.Business Development- Digital Transformation Leadership: Lead cutting-edge initiatives to keep L'Officiel at the forefront of media innovation, focusing on content delivery that appeals to the tech-forward North Asian market.- Data-Driven Strategies: Employ analytics to inform strategic decisions, optimizing content and digital initiatives for the North Asian business landscape.Content:- Digital Team Management: Build and lead a team dedicated to digital excellence, instilling a culture of agility and innovation with an acute focus on North Asian market engagement.- Content Management Evolution: Oversee the seamless integration of print and digital workflows, ensuring a consistent and impactful content narrative across mediums.- Staff Mentorship: Cultivate the editorial and digital teams, setting clear performance standards and fostering an environment for professional growth with a strong understanding of the North Asian audience.

Hong Kong Sar

Branding Overseeing HYPEBEAST ZH and POPBEE’s branding and visual direction from content to editorial creative projectsBusiness Development - Managing HYPEBEAST ZH and POPBEE’s editorial budget, controlling the budget of projects and development plans- Exploring new business opportunities - Making a roadmap for HYPEBEAST ZH and POPBEE”s new projects and development plansPlanning the new features of APP PR & Marketing - Building a loyalty program, The Bee Club- Overseeing marketing activities- Maintaining close relationships with business partners Editorial - Overseeing content direction of all channels- Hire and manage a team of editors, designers, videographers and social media editors - Overseeing and growing the traffic of the website, social media channel and APP- Data analytics

Hong Kong Sar

Branding Overseeing POPBEE’s branding and visual direction from content to all creative projectsBusiness Development - Managing POPBEE’s P&L, controlling the budget of projects and development plans- Exploring new business opportunities - Making roadmap for POPBEE”s new projects and development plans- Planning the new features of APP PR & Marketing - Building a loyalty program, The Bee Club- Overseeing marketing activities- Maintaining close relationships with business partners Editorial - Overseeing content direction of all channels- Hire and manage a team of editors, designers, videographers and social media editors - Overseeing and growing the traffic of the website, social media channel and APP- Data analytics

Hong Kong

- Partner with the Editor-in-Chief to inform overall editorial strategy- Direct the daily development of sophisticated, well-crafted editorial content, ensuring the highest standards of quality while meeting clear output targets.- Lead and continually optimise day-to-day editorial operations- Develop new projects to expand the business of POPBEE.COM- Edit stories to the highest standards of quality- Manage deadlines and scheduling- Manage the monthly editorial budget- Oversee day-to-day editorial workflow including:Daily editorial ‘scrums’Copy/sub-editing of storiesBreaking news storiesSelection and publishing of curated contentSelection and publishing of syndicated contentDaily newsletter and other emailsImage sourcingAsset managementCoordination with social media and growth team- Generate ideas for features including fashion/beauty/lifestyle for print and online platform- Oversee the layout, appearance and content of articles- Collaborate with the marketing and sales departments to provide ideas of special projects and paid editorial features- Cooperate with IT team to work on developing digital product

Hong Kong

- Generating/selecting ideas for features including fashion/beauty/lifestyle for print and online platform- Editing and re-writing articles- Overseeing the layout, appearance and content of articles- Commissioning articles from freelancers- Handling video contents of POPBEE TV- Handling social media tools including Facebook, Instagram and YouTube- Networking with PR in industry events- Collaborating with the marketing and sales departments to provide copywriting and coordinating for special projects and paid editorial features- Cooperating with IT team to work on website enhancement

Hong Kong

Hong Kong

- Brainstorm and select innovative ideas for feature articles across our print and online platforms, with a focus on the latest trends in fashion, beauty, and lifestyle.- Edit and refine articles to ensure top-notch content quality and alignment with Ming's HK voice and editorial standards.- Supervise the design and execution of article layouts, ensuring visually appealing and engaging content.- Recruit and commission freelance writers to contribute diverse and compelling articles.- Manage video content for Ming’s TV, developing strategies to enhance viewer engagement.- Lead our social media presence on platforms such as Facebook, Instagram, and YouTube, fostering community interaction and brand growth.- Network with Public Relations professionals at industry events to expand our reach and stay abreast of the latest trends.- Partner with the marketing and sales departments, providing expert copywriting services and coordinating on special projects, including sponsored editorial content.- Collaborate with the IT department to drive website improvements, aiming to enhance user experience and engagement.- Spearhead the inaugural Ming's Beauty Award, showcasing excellence and innovation in the beauty industry.- Oversee the digital transformation of Ming's magazine, ensuring a smooth transition and a modern digital presence.

Hong Kong

- Ideate and curate compelling content for both our print publication and digital platforms, with a focus on fashion, beauty, and lifestyle segments.- Perform meticulous editing and rewriting of articles to ensure clarity, accuracy, and engagement.- Supervise the overall presentation of articles, including layout and visual aesthetics, to align with our brand's standards.- Commission and manage submissions from a network of freelancers, ensuring a diverse and high-quality content stream.- Oversee the production and content strategy for Cosmo TV, including video content creation and curation.- Engage with our audience through our social media channels, including Facebook, Instagram, and YouTube, to grow our online presence and community interaction.- Actively network with public relations professionals at industry events to foster relationships and stay ahead of trends.- Collaborate closely with the marketing and sales teams to develop copy and coordinate on special projects, including paid editorial features.- Work in tandem with the IT department to enhance the website's user experience and functionality, ensuring a seamless digital experience for our readers.

Master Of Cultural Management

Bachelor Of Arts (B.A.), Fashion/Apparel Design