The Basement (Office of Innovation and Commercialization) serves students who want to make a difference in the world, build a startup, or develop professional skills. • Create online marketing materials for website and social media platforms in addition to print marketing materials• Develop original marketing campaigns for Basement program recruitment cycles • Staff Basement front desk, greet guests, and ensure all guests properly check-in during regular business hours and serve as… Show more The Basement (Office of Innovation and Commercialization) serves students who want to make a difference in the world, build a startup, or develop professional skills. • Create online marketing materials for website and social media platforms in addition to print marketing materials• Develop original marketing campaigns for Basement program recruitment cycles • Staff Basement front desk, greet guests, and ensure all guests properly check-in during regular business hours and serve as main point of contact during events• Assist with Basement program tracking such as compiling reports, logging completion of program requirements, updating program rosters, and maintaining database for ID key card access Show less

• Developed internal communication & project communication materials• Contributed to internal brand strategy efforts & communication channels, including Okta intranet site, newsletter, all hands, videos, blog posts, and presentations• Orchestrated employee engagement initiatives including Okta4Good volunteer opportunities

American Advertising Federation (AAF) Established in 1905, the American Advertising Federation (AAF) is the oldest national advertising trade association in the United States. 2023-2024 Client: Tide• Highly selective pre-professional student advertising organization and was accepted as one of the six team members for Creative out of 200+ applicants. • Placed 3rd in the Southern California district at the National Student Advertising Competition, with 1 point away from… Show more American Advertising Federation (AAF) Established in 1905, the American Advertising Federation (AAF) is the oldest national advertising trade association in the United States. 2023-2024 Client: Tide• Highly selective pre-professional student advertising organization and was accepted as one of the six team members for Creative out of 200+ applicants. • Placed 3rd in the Southern California district at the National Student Advertising Competition, with 1 point away from second & 2 points away from first. • Identify and develop a creative approach to campaign strategies• Brainstorm and produce creative deliverables based on strategy and research• Collaborate closely with strategy team to ensure all creative ideas are aligned with research; collaborate with production team to have campaign & deliverables come to life• Conduct secondary research on brand and competitors with a focus on creative Show less

• Lead all major marketing initiatives for fundraisers/recruitment/conferences• Craft all major marketing campaigns and graphics, focusing on big picture ideas (Recruitment, Conference, Formal, etc) and concepts • Lead 1-2 marketing workshops per quarter• Responsible for ordering and the disbursement of WIB merch • Collaborate with Director of Public Relations to make cohesive posts• Lead Marketing committee and delegates tasks to members• Schedule weekly meetings with… Show more • Lead all major marketing initiatives for fundraisers/recruitment/conferences• Craft all major marketing campaigns and graphics, focusing on big picture ideas (Recruitment, Conference, Formal, etc) and concepts • Lead 1-2 marketing workshops per quarter• Responsible for ordering and the disbursement of WIB merch • Collaborate with Director of Public Relations to make cohesive posts• Lead Marketing committee and delegates tasks to members• Schedule weekly meetings with the Marketing committee Show less

Women In Business at UC San Diego aims to empower women of all backgrounds to become leaders in today's ever-changing world. • Active role in maintaining WIB’s social media platforms.• Organized and established online presence through new and consistent campaigns and content creations• Curated graphics, photos, and videos and increase member engagement and recognition• Collaborated with Marketing committee to achieve group goals and tasks

• Maintain online presence for Zeta Mu chapter across all platforms• Actively update and maintain website for members and potential new members• Manage public relations committee and keep chapter up-to-date• Research evolving trends and news • Draft written materials for marketing needs

Hunter Industries is a global, family-owned company that provides innovative solutions of the highest quality for the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries.• Create a customer outreach program and marketing campaign for Hunter Industries and FX Luminaire by collaborating with the marketing department to strategize ideas• Plan, develop, and execute a customer outreach program that targets prospective contractor customers who have the… Show more Hunter Industries is a global, family-owned company that provides innovative solutions of the highest quality for the irrigation, outdoor lighting, dispensing technology, and custom manufacturing industries.• Create a customer outreach program and marketing campaign for Hunter Industries and FX Luminaire by collaborating with the marketing department to strategize ideas• Plan, develop, and execute a customer outreach program that targets prospective contractor customers who have the ability to buy more FX Luminaire & Hunter products• Provide reports and insights gained from Salesforce and campaign monitoring to show effectiveness, impacts, and business relevance, including customers within hardscape industries• Multifaceted marketing campaign that includes: direct mail marketing (postcard mailer), social media campaign (weekly lifestyle posts), salesforce campaign tracking, reporting and analytics, promotional items and business tools • Present an overview of their experience and projects to a large group of leaders at the end of the program Show less

The San Diego Made Factory is a collective space offering makers, artists, remote workers, and small businesses a place to create, gather, and collaborate.• Assisted with social media post scheduling management on platforms including TikTok and Instagram for all high-level accounts• Drafted email responses to inquiries and potential vendors, renters customers, and strategic partners• Captured, stored, and edited photos and videos from company sponsored events