Audrie Kapinus Email and Phone Number

Conception, creation, and execution of new brands, brand refreshes, and expansions of existing fragrance/cosmetics/skincare product lines for both retail and in-house brands Packaging design within strict budgets, utilizing knowledge of various printing processes, materials, and finishing techniques to deliver desired resultsPreparation of production art, review of physical samplesArt direction of photography, including conceptualization of photoshoots, prop sourcing, styling of product, including skincare and cosmetics textures on-set, and casting/management of models and hair/makeup artistsIdeation and execution of marketing campaigns and digital assets, including eblasts, web banners, GIFs, and social media graphics/photographyOversight and art direction of junior staff and freelancers on packaging, brand, and social media designE-commerce website design, including management of the development (Shopify platform)Digital asset creation, organization, and management for a variety of online retailers including Target, Ulta, and AmazonNaming and copywritingRetail clients include TJ Maxx/Marshalls, American Eagle/Aerie, Target, Walmart, Ulta, Urban Outfitters, Rue 21, Buckle, Old Navy, Marks & Spencer

Development, design, and execution of packaging concepts for new wine or spirit brands; expansion and overhaul of existing brands. Creation of apparel, merchandise, and display designs. Art direction of photography specific to each brand. Creation of technical drawings; hiring and art direction of 3D designers for product development and engineering process. Creation of responsive website designs; hiring and management of web developers; maintenance of brand websites. Management of proofing, print production, and print vendor relationships. Conception, art direction, and editing of social media video ads. Creation and maintenance of printed and digital marketing materials. Management of Junior Designer.

Developed concepts and presented seasonal print/pattern design proposals and colorways. Reviewed soft goods samples including cosmetic bags and totes. Prepared final artwork for bags and packaging. Developed promo and salable items, i.e. lipstick cases, compacts, etc. Created graphic layouts for primary and secondary packaging within brand guidelines and aesthetic. Participated in development sessions with the Marketing Department. Resolved issues of function, performance, and/or manufacturability with the Package Engineering Department.

Created custom design for a luxury market: invitation sets, event accessories, logos, branding materials, and web design; maintained an average of 25 active projects with rolling deadlines over multiple rounds of revisions. Created mood boards and presentations, attended and conducted meetings with clients for feedback. Handled proofing and print production, sourced required materials, acted as a vendor liaison, managed inventory. Created in-house illustrations - pen and ink, hand-sketching, watercolor painting, and vector art. Coordinated morale-boosting office activities and outings within an allocated budget to promote overall staff happiness.

Sole in-house graphic designer; responsible for all print and web materials needed to promote the brand, as well as assistance to visual merchandising.

Creative and scientific illustration, layouts of printed materials, collaboration on video editing projects, office mailing tasks.

Assisted professor and renowned designer, Fang Chen, in art-directing and grading projects of sophomore level design students. Responsible for teaching basic skills in Adobe Illustrator.

Created print & digital mock-ups for advertisers, web banners, print layouts for the magazine, coordinated event aesthetics, and photographed SPIN House Live! events.