I am a technology focused (gadgets, digital media, ecommerce) insights expert with over 16 years of experience. My strongest skill is in my presentation and storytelling skills: combining multiple sources of data (analytics, market research, consumer trends, qualitative and verbatim inputs) and work with senior leaders in organizations to optimize business practices based on the voice of consumers and customers. My career spans both client side and agency roles. Given my focus on tech throughout my career, I am well versed in both B2B and B2C research. My expertise is holistic: from product testing / innovation work, brand tracking and campaign testing, customer satisfaction, deep dive investigations like behavioral change research, conjoint studies and segmentation work, I have pretty much done it all. My work has led to multiple published outputs: Singtel ad sales pitches, Think with Google articles to Ninja Van white papers. The secret to my success has been never ending curiosity and passion for understanding truths, the courage to try new and innovative ways to get data and combine them into actionable insights, and most importantly, have excellent relationships with the people I work with: my team, key stakeholders and agency partners to consistently produce high quality work. Looking forward to have a chat with you.