- Contributed to the collection design direction by independently researching market trends, conducting competitor analysis, and sourcing garment construction details.- Created moodboards and flat technical drawings, making adjustments to design changes and feedback.- Supported production tasks: data entry, organizing raw material shipments, preparing shipment packages, organizing inventory and samples, and visiting UK-based factories to collect and deliver samples.- Collaborated with cross-functional teams in fast-paced environments including fittings, photoshoots, sample sales, and model castings to ensure efficient operations.

- Led the rebranding for one of the DFZ’s startups by designing a new logo, color palette, and typefaces within Adobe Illustrator.- Presented 15 initial concepts and designed several adaptations through 3 collaborative review stages, implementing feedback and efficiently managing an autonomous schedule.- Created a branding guide on Adobe InDesign, facilitating a cohesive brand identity for future operations.

- Aided in all stages of production to distribution, including proposing new styles, constructing prototypes, resolving fit issues, organizing in-house materials, and processing orders and shipments.- Constructed garments for niche projects, accurately cutting and sewing 100+ garments per production day.- Supported production, design, and marketing teams to ensure smooth and accurate operations.

- Developed and implemented merchandising strategies that improved product visibility and boosted sales by 15% within the month-long campaign.- Created graphic design materials for multi-channel marketing campaigns to increase customer awareness.

- Provided direct guidance and feedback for 7 design team members to ensure design cohesion.- Designed graphics and illustrations on Adobe Photoshop and Illustrator, effectively conveying the narrative of the article through visual storytelling.- Proactively created and managed team timelines to ensure the completion of tight deadlines, including a 2 week turnaround for the 54 page print publication.

- Created digital graphics on Adobe Illustrator and Photoshop to accompany articles for the web publication.- Developed various creative work for visual editorials in both the print and web publications.