Regional Brand General Manager
CurrentResponsable for APAC 13 markets (both local market & TR) Marketing, Communication, Business Development, PNL responsibility
Sep 2021 - Present
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Emily Au Email & Phone Number
Regional Brand General Manager at Maison Francis Kurkdjian
at
Maison Francis Kurkdjian
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Role
Regional Brand General Manager at Maison Francis Kurkdjian
Location
Hong Kong SAR, United States, United States
Who is Emily Au? Overview
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Emily Au is listed as Regional Brand General Manager at Maison Francis Kurkdjian at Maison Francis Kurkdjian, based in Hong Kong SAR, United States, United States. AeroLeads shows a matched LinkedIn profile for Emily Au.
Emily Au previously worked as Regional Brand General Manager at Maison Francis Kurkdjian and Greater China Brand General Manager at Maison Francis Kurkdjian. Emily Au holds Mba, International Luxury Brand Management from Essec Business School.
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Maison Francis Kurkdjian
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Profile bio
About Emily Au
-Seasoned executive in brand management across continents with an emphasis on APAC markets. -All rounded experience in headquarter, regional & local role for strategic planning, sales & marketing, product development, communications, finance, commercial negotiation, retail operation, PNL responsibility, team management.-Solid MNC background: L’Oréal (HQ based), Hermès (HQ based), LVMH (Regional & local).ESSEC MBA Luxe 2009 - Paris, FranceNative- Cantonese; Fluent- English, French, Mandarin, Taiwanese
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Emily Au's current company
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9 roles
Emily Au work experience
A career timeline built from the work history available for this profile.
Greater China Brand General Manager
- Fully responsible for the P&L of Greater China for both local market and travel retail- In charge of Chinese traveller business in Asia - Leading on China subsidiary set up & strategy development
Jan 2021 - Sep 2021
Asia Pacific Brand Manager
LVMH Perfume & Cosmetics BU- Set up Asia Pacific regional office - Manage business plans of distributors and retailers in 11 countries to strengthen the presence of the Maison in the region - Responsible P&L of Hong Kong & Macau direct operation- Develop strategy to enter China
Jun 2018 - Dec 2020
Area Manager- High Jewellery
- Developed the Greater China business to ensure the region focusing the growth of high jewellery business - Prepared store opening and reopening, commercial events and train the sales staff - Analysed the sales, stock replenishment, competition landscape and helped markets solve daily store operation issues
Nov 2017 - Apr 2018
Marketing Manager (Apac, Middle East & Africa)
Hermès Parfums Division- Defined launch plans, media plans and retail plans execution for 2 zones - Facilitated the development of regional specific products and projects- Developed policy and guideline to reinforce the local operation and share the best practices between zones
Aug 2015 - Jul 2016
International Senior Product Manager
L’Oréal luxury product division- Built make up product 3 year development plan (All categories with a strong focus on Asia Pacific)- Developed product concept in response to consumer insights and competition- Orchestrated the product development & 360 action plans with external agencies and internal teams (R&D, Factory, Supply Chain, Studio, Trade.
Oct 2013 - Sep 2014
Project Manager, Garnier, Asia Pacific Zone
L’Oréal Consumer Product Division- Defined regional product and media strategies to ensure one brand equity & spirit across the region- Recommended country’s local marketing and action plans to augment results and grow market share- Solved various operational problems and developed specific products and formats for the region- Categories: Female & Male.
Apr 2010 - Sep 2013
Post-Mba Internship, L'Oreal Paris, Asia Pacific Zone
Aug 2009 - Jan 2010
Manager
Strategic Financial Relations Limited
Largest financial consultancy in Hong Kong who manages public relations and investor relations for listco and IPOs on Hong Kong Stock Exchange - Led media and investor relations for clients - Developed communication plans and publicity materials e.g. press releases, corporate video, advertising, reports etc.- Completed 9 IPOs, managed over 30 retainer.
Sep 2004 - Aug 2008
3 education records
Emily Au education
Mba, International Luxury Brand Management
Essec Business School
Français Des Affaires
Université Paris-Sorbonne
Bachelor Of Business Administration (Bba), Applied Economics
Hong Kong Baptist University
FAQ
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Quick answers generated from the profile data available on this page.
What company does Emily Au work for?
Emily Au works for Maison Francis Kurkdjian.
What is Emily Au's role at Maison Francis Kurkdjian?
Emily Au is listed as Regional Brand General Manager at Maison Francis Kurkdjian at Maison Francis Kurkdjian.
Where is Emily Au based?
Emily Au is based in Hong Kong SAR, United States, United States while working with Maison Francis Kurkdjian.
What companies has Emily Au worked for?
Emily Au has worked for Maison Francis Kurkdjian, Hermès, Yves Saint Laurent Beauty, L'Oréal, and Strategic Financial Relations Limited.
How can I contact Emily Au?
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What schools did Emily Au attend?
Emily Au holds Mba, International Luxury Brand Management from Essec Business School.
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