Augie Picado Email and Phone Number
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Passionate, bilingual, international executive with more than 35 years of successful leadership experience building motivated teams and driving business strategies and execution of initiatives throughout the world. Accomplished public speaker and spokesperson delivering two TED talks with more than 1.8M views.
Traffix
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Vice President MarketingTraffix Sep 2023 - PresentMilton, Ontario, CaTRAFFIX (www.traffix.com) is a leading third-party logistics provider serving the North American transportation industry since 1979. The Vice President of Marketing is responsible for all aspects of marketing with the objective of driving top line and bottom line growth by providing the highest quality customer experience throughout the customer life cycle. -
Principal OwnerPicado Consulting Llc Jan 2023 - Sep 2023Primary focus is leveraging an analytical, fact-based approach to help companies answer the question, how can I better leverage Mexico to make my supply supply chain more resilient and effective at delivering value.
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Vice President Marketing - Global Freight Forwarding - RetiredUps Supply Chain Solutions Sep 2020 - Dec 2022Alpharetta, Ga, UsResponsible for driving global marketing strategies and tactics to drive top line and bottom-line growth for air, ocean, ground freight, and customs brokerage services. Led teams responsible for strategy, product management, communications, revenue management, pricing, and digital transformation. -
Vice President - North America InternationalUps Jan 2019 - Sep 2020Atlanta, Ga, UsManaged all aspects of US-based international parcel business. Responsible for development and execution of strategies and tactics to drive revenue and profit growth of US export and import business with a focus on US-Mexico trade lane. Implemented initiatives to guide small businesses to capitalize on fast-growing international e-commerce sales. -
President - Ups MexicoUps Jan 2014 - Dec 2018Atlanta, Ga, UsResponsible for parcel, freight forwarding, contract logistics and customs brokerage services P/L. Managed all aspects of the business developing strategies and tactics across operations and all functional areas to drive revenue growth, control costs, and meet service quality and safety KPIs. Worked closely with large multi-national companies that moved portions of their production from China to Mexico to better serve their US-based customers. Served as the primary company spokesperson engaging regularly with the media, state and federal government officials. -
Vice President - Americas Region MarketingUps Apr 2011 - Jan 2014Atlanta, Ga, Usresponsible for the development and execution of region-wide (Latin America & Canada) business strategies for parcel, freight forwarding and contract logistics business units. Responsibilities included developing supply chain insights, product management, business planning, pricing, revenue management, and communications. -
Senior Director - Marketing Development & Talent ManagementUps Mar 2010 - Apr 2011Atlanta, Ga, UsLaunched and managed a corporate program to recruit, hire, onboard, coach, and mentor newly graduated MBA students, managers, and directors. The program was part of a transformation initiative that included deploying a marketing internship program and various leadership training programs to successfully onboard and retain newly hired marketers. -
Director, Marketing StrategyUps May 2003 - Mar 2010Atlanta, Ga, UsServed as an internal consultant managing numerous global business strategy projects in both freight forwarding and parcel business units designed to drive revenue and profit growth. Led teams designing research, developing analytical plans and actionable strategies related to business unit performance, salesforce effectiveness, product development, technology development, and deployment. -
Corporate It - Customer Information Management Manager/DirectorUps Apr 1997 - Mar 2003Atlanta, Ga, UsStarted in the role of Europe Region Customer Automation Manager responsible for building a plan for consolidating 13 customer-facing systems into one platform, WorldShip. Key business driver was Y2K and the implementation of the Euro. Later moved into the role of WorldShip Project Manager, a system that is still in use 24 years later, processing millions of weekly shipments. Later was promoted to Director, managing a team of business analysts responsible for developing web-based tools to enable the delivery of value-added services intended to assist customers in managing their global supply chains. -
Marketing ManagerUps Apr 1994 - Apr 1997Atlanta, Ga, UsResponsible for developing initiatives in the customer loyalty program by engaging more deeply with customers via technology-enabled shipping and visibility tools. Conducted research and data analysis to diagnose market and segment performance and implemented action plans to capitalize on various opportunities. -
Operations & Industrial Engineering - Various PositionsUps Jun 1985 - Mar 1994Atlanta, Ga, UsStarted as a package handler, then delivery driver, then operations supervisor. Held various roles in operations and industrial engineering. Primary responsibilities included planning, forecasting, developing work measurement, master operating plans and driving production, service quality, and safety KPIs.
Augie Picado Skills
Augie Picado Education Details
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The George Washington University School Of BusinessProject Management -
Fairleigh Dickinson UniversityMba -
Montclair State UniversityBachelor'S Degree
Frequently Asked Questions about Augie Picado
What company does Augie Picado work for?
Augie Picado works for Traffix
What is Augie Picado's role at the current company?
Augie Picado's current role is Experienced, Commercially Oriented International Business Leader | Global Transportation & Supply Chain | Marketing | Strategy | Coach & Mentor | TED Speaker.
What is Augie Picado's email address?
Augie Picado's email address is ap****@****ups.com
What is Augie Picado's direct phone number?
Augie Picado's direct phone number is +167889*****
What schools did Augie Picado attend?
Augie Picado attended The George Washington University School Of Business, Fairleigh Dickinson University, Montclair State University.
What skills is Augie Picado known for?
Augie Picado has skills like Cross Functional Team Leadership, Transportation, Logistics, Segmentation, Transportation Management, Competitive Analysis, Crushing It.
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