Augie Picado

Augie Picado Email and Phone Number

Experienced, Commercially Oriented International Business Leader | Global Transportation & Supply Chain | Marketing | Strategy | Coach & Mentor | TED Speaker @ TRAFFIX
Augie Picado's Location
Miami, Florida, United States, United States
Augie Picado's Contact Details

Augie Picado work email

Augie Picado personal email

n/a
About Augie Picado

Passionate, bilingual, international executive with more than 35 years of successful leadership experience building motivated teams and driving business strategies and execution of initiatives throughout the world. Accomplished public speaker and spokesperson delivering two TED talks with more than 1.8M views.

Augie Picado's Current Company Details
TRAFFIX

Traffix

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Experienced, Commercially Oriented International Business Leader | Global Transportation & Supply Chain | Marketing | Strategy | Coach & Mentor | TED Speaker
Augie Picado Work Experience Details
  • Traffix
    Vice President Marketing
    Traffix Sep 2023 - Present
    Milton, Ontario, Ca
    TRAFFIX (www.traffix.com) is a leading third-party logistics provider serving the North American transportation industry since 1979. The Vice President of Marketing is responsible for all aspects of marketing with the objective of driving top line and bottom line growth by providing the highest quality customer experience throughout the customer life cycle.
  • Picado Consulting Llc
    Principal Owner
    Picado Consulting Llc Jan 2023 - Sep 2023
    Primary focus is leveraging an analytical, fact-based approach to help companies answer the question, how can I better leverage Mexico to make my supply supply chain more resilient and effective at delivering value.
  • Ups Supply Chain Solutions
    Vice President Marketing - Global Freight Forwarding - Retired
    Ups Supply Chain Solutions Sep 2020 - Dec 2022
    Alpharetta, Ga, Us
    Responsible for driving global marketing strategies and tactics to drive top line and bottom-line growth for air, ocean, ground freight, and customs brokerage services. Led teams responsible for strategy, product management, communications, revenue management, pricing, and digital transformation.
  • Ups
    Vice President - North America International
    Ups Jan 2019 - Sep 2020
    Atlanta, Ga, Us
    Managed all aspects of US-based international parcel business. Responsible for development and execution of strategies and tactics to drive revenue and profit growth of US export and import business with a focus on US-Mexico trade lane. Implemented initiatives to guide small businesses to capitalize on fast-growing international e-commerce sales.
  • Ups
    President - Ups Mexico
    Ups Jan 2014 - Dec 2018
    Atlanta, Ga, Us
    Responsible for parcel, freight forwarding, contract logistics and customs brokerage services P/L. Managed all aspects of the business developing strategies and tactics across operations and all functional areas to drive revenue growth, control costs, and meet service quality and safety KPIs. Worked closely with large multi-national companies that moved portions of their production from China to Mexico to better serve their US-based customers. Served as the primary company spokesperson engaging regularly with the media, state and federal government officials.
  • Ups
    Vice President - Americas Region Marketing
    Ups Apr 2011 - Jan 2014
    Atlanta, Ga, Us
    responsible for the development and execution of region-wide (Latin America & Canada) business strategies for parcel, freight forwarding and contract logistics business units. Responsibilities included developing supply chain insights, product management, business planning, pricing, revenue management, and communications.
  • Ups
    Senior Director - Marketing Development & Talent Management
    Ups Mar 2010 - Apr 2011
    Atlanta, Ga, Us
    Launched and managed a corporate program to recruit, hire, onboard, coach, and mentor newly graduated MBA students, managers, and directors. The program was part of a transformation initiative that included deploying a marketing internship program and various leadership training programs to successfully onboard and retain newly hired marketers.
  • Ups
    Director, Marketing Strategy
    Ups May 2003 - Mar 2010
    Atlanta, Ga, Us
    Served as an internal consultant managing numerous global business strategy projects in both freight forwarding and parcel business units designed to drive revenue and profit growth. Led teams designing research, developing analytical plans and actionable strategies related to business unit performance, salesforce effectiveness, product development, technology development, and deployment.
  • Ups
    Corporate It - Customer Information Management Manager/Director
    Ups Apr 1997 - Mar 2003
    Atlanta, Ga, Us
    Started in the role of Europe Region Customer Automation Manager responsible for building a plan for consolidating 13 customer-facing systems into one platform, WorldShip. Key business driver was Y2K and the implementation of the Euro. Later moved into the role of WorldShip Project Manager, a system that is still in use 24 years later, processing millions of weekly shipments. Later was promoted to Director, managing a team of business analysts responsible for developing web-based tools to enable the delivery of value-added services intended to assist customers in managing their global supply chains.
  • Ups
    Marketing Manager
    Ups Apr 1994 - Apr 1997
    Atlanta, Ga, Us
    Responsible for developing initiatives in the customer loyalty program by engaging more deeply with customers via technology-enabled shipping and visibility tools. Conducted research and data analysis to diagnose market and segment performance and implemented action plans to capitalize on various opportunities.
  • Ups
    Operations & Industrial Engineering - Various Positions
    Ups Jun 1985 - Mar 1994
    Atlanta, Ga, Us
    Started as a package handler, then delivery driver, then operations supervisor. Held various roles in operations and industrial engineering. Primary responsibilities included planning, forecasting, developing work measurement, master operating plans and driving production, service quality, and safety KPIs.

Augie Picado Skills

Cross Functional Team Leadership Transportation Logistics Segmentation Transportation Management Competitive Analysis Crushing It

Augie Picado Education Details

  • The George Washington University School Of Business
    The George Washington University School Of Business
    Project Management
  • Fairleigh Dickinson University
    Fairleigh Dickinson University
    Mba
  • Montclair State University
    Montclair State University
    Bachelor'S Degree

Frequently Asked Questions about Augie Picado

What company does Augie Picado work for?

Augie Picado works for Traffix

What is Augie Picado's role at the current company?

Augie Picado's current role is Experienced, Commercially Oriented International Business Leader | Global Transportation & Supply Chain | Marketing | Strategy | Coach & Mentor | TED Speaker.

What is Augie Picado's email address?

Augie Picado's email address is ap****@****ups.com

What is Augie Picado's direct phone number?

Augie Picado's direct phone number is +167889*****

What schools did Augie Picado attend?

Augie Picado attended The George Washington University School Of Business, Fairleigh Dickinson University, Montclair State University.

What skills is Augie Picado known for?

Augie Picado has skills like Cross Functional Team Leadership, Transportation, Logistics, Segmentation, Transportation Management, Competitive Analysis, Crushing It.

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