August Mrotz Email & Phone Number

• Assisted with strategic planning, departmental objectives and mentoring the team• Worked across the company to optimize digital category space for high revenue/margin strategic categories• Evaluated the competition and industry to apply best practices and adopt emerging trends• Liaison to technology to develop a site functionality roadmap to support aggressive growth for key categories• Maintained a database of promotion performance to maximize event and campaign planning, including house banners• Utilized digital analytics to drive enhancements based on data: a/b testing, promotion planning, navigation & taxonomy, conversion analysis• Liaison to creative to ensure the most effective digital presentation• Strong understanding of the seo needs of assigned categories• Monitored internal search results• Worked cross-functionally to ensure all critical department, category, and sub-category pages are current, relevant and impactful• Partnered with channel merchandising, marketing and creative to bring major product introduction to life on the web• Developed plan to capture technical and operational needs to drive category business• Supported the event and campaign processes

• Served as a subject matter expert(SME) on our product detail page redesign • Managed a testing plan with Monetate• Managed recommendation containers with Certona• Assisted with the implemtion of Buyers Club Logic • Assisted with the New Credit Card Implemtation• Assisted with our Retail store grand re-opening work• Planned and slotted Home Page Hero and Spiffs• Assisted with the Home Page redesign• Assisted with the removal of both 365 Outdoorwear and Truck Monkey tabs from our site• Was a back-up to our Amazon platform• Managed Certona - customer recommendation containers on our site• Managed external ads on our site using BazaarVoice• Managed Monetate to gain insights on various pages throughout the Site• SME on PDP, PLP enhancements, Tables, Families, Groupings.

• Certona recommendation containers• Home Page Hero and Spiffs• UVP of key items over all categories• Department and Category Page updates• Monetate A/B Testing tool• Bazaarvoice Ads on our site• Was a back-up on our Amazon and Ebay platforms

• Maintained company goal of setting up over 150 items per week• Assisted in converting vendors from Fax to EDI with help of using SPS Commerce• Attended SHOT Show yearly to source product procurement.• Negotiated costs, vendor income, pricing, assortments for Factory Direct program.• Analyze/monitor product pricing on Websites.• Tracked market trends, identified business risks, and developed action plans to avert revenue and margin losses.• Analyzed assortments to surface hot trends, key items, and slow turning products for catalog placement.• Successfully converted market intelligence and industry insights into business-specific tactical plans for Web development.• Forecast inventory projections for vendors, communicate and maintain vendor files.• Managed one Data Entry Associate

• Headed Amazon marketplace for parent site and multiple micro-sites• Item selection, account reporting and compliance with vendor standards• Conducted full detailed audit of all Amazon accounts to create sales recovery plan• Item selection, testing, reporting, account metrics and customer satisfaction monitoring• Managed eBay & other specialty auction sites 2007-2015• Item selection for auctions averaging 400 skus per week• Monitor account metrics to meet auction sites standards• Customer Satisfaction monitoring and problem resolution• Maximized sales through cross-sale• Manual item selection involving price comparison, attributes, inventory and seasonality• Item and offer set up through proprietary content management system

• Managed a team of three direct reports • Improved the Ammo/Shooting Catalog in-stocks to 98% • Maintained a purchase order flow that operates within company limits• Manage and implement over five thousand sku count in active area of company business • Effectively and efficiently keep products in stock for catalog and web promotions. Reacting to specific sales trends, cost and retail changes. • Communicated with vendors on MOQ, shipping logistics and product issues• Forecast potential growth items through analytical reporting• Establish a professional working relationship with vendors/suppliers with clear expectations and frequent follow up• Continuously look for opportunities to improve the demand planning process, dissect forecast errors and rectify as needed to meet established forecasting accuracy goals• Daily interaction with other departments to assist in problem solving and resolution. • Maintain industry trends in pricing and consumer insight.

• Collaborated with the catalog layouts and placements of items in the clothing category• Assisted with the set-up and purchasing of all items in the clothing category• Coordinate all samples • Perform add/delete & price change paperwork for the catalogs• Manage annual vendor marketing funds in order to slot and use all available funds