- Develop and execute a content strategy that aligns with the organization’s goals and target audience.- Generate a wide range of content, such as blog posts, articles, social media posts, images, videos, infographics, and more.- Create and oversee the creation of visual content, including photoshoot mood boarding to conceptualize new product development.- Oversee and manage the organization’s social media accounts, manage media crises if any.- Manage and create the brand's marketing assets.- Developed strong relationships with key influencers and collaborated with 6 brands/partners to expand brand social presence and visibility.- Created comprehensive reports on social media performance, presenting data-driven insights to improve the performance of the brand.- Research the target audience, preferences, and behaviour to tailor content and engagement strategies.- Develop and curate engaging email marketing campaigns using apps to improve open rates, click-through rates, and conversion rates, thus, increasing revenue per order.- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.