Direct all creative work for McAlister’s Deli from cross-media national campaigns and social content to in-store design and local marketing kits; lead a team of copywriters, designers and a content creator; set brand standards; establish content creation process and execution standards; concept, plan and produce national brand campaigns, partnering with producers and directing small and large production teams; serve as the creative strategist and expert for the brand.

Art directed graphic design, photography and videography for McAlister’s Deli; designed national and local promotions and media; contributed to brand standards; managed and organized brand assets; collaborated with and directed copywriters, producers, content creators and designers; managed all local restaurant requests; designed packaging; implemented marketing best practices; managed freelancers.

Clients include milk + honey, James Avery, Torchy's Tacos, My Fit Foods, CLEAResult, Focus Brands Inc, Total Wine and More, and GPS Hospitality.

Developed restaurant brand standards for licensing Cinnabon, Carvel, Auntie Anne’s, Moe’s Southwest Grill, and Schlotzsky’s; conceptualized and designed packaging, digital marketing, social media content, print collateral, and environmental graphics that extended the brands into new channels while supporting the core brands; collaborated with licensing partners for national product launches; art directed photo shoots; contributed to brand strategy.

Designed international product launches for the Levolor, Kirsh, Amerock and Goody brands including sample books, print collateral, packaging, digital marketing, websites and in-store environments; partnered with the senior photography art director to style and art direct photo shoots; assisted senior designer with developing brand standards.

Designed marketing materials including advertisements, catalogs, logos, direct mail, corporate collateral, presentations, trade show graphics, in-store environments and digital marketing for the Bright Starts, Baby Einstein, Taggies and Disney Baby brands; art directed photo shoots; planned and designed corporate events; coordinated vendors; assisted art director with project management.

Produced stationery product samples for review; designed non-print applications, including glosses, coatings and foil stamps; produced presentation materials.