August Comstock Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

Sunnyvale, California, US

Santa Barbara, CA, US

• Managed development, marketing, and design teams as the first hire, leading the Ecommerce vision and strategy, aligning with leadership on launch strategy and meeting goal of $750,000 annual revenue in four months
• Collected user feedback and funnel metrics to uncover discoverability issues on the website
• Drove two product redesigns and dozens of feature launches through cross-functional development and A/B testing efforts, increasing customer adoption by 65%
• Established initial go-to-market strategy and roadmap targeting urban millennial “optimizer” audience, positioning the brand as clean vegan protein and achieving acquisition cost below our goal of $20

Mountain View, CA, US

• Delivered keystone project, a research and presentation on the most important trends and factors that will affect Google’s ad revenue from mobile app developers over three years, along with investment recommendations.
• Built automated and flexible SQL tool to address gap in forecasting future revenue from mobile app developers after engaging with Finance and Mobile App teams; decreased macro trend analysis time by 90%
• Created tool to address advertisers’ need for performance attribution by matching external mobile app usage metrics with corresponding internal campaigns, allowing sales team to attribute changes in customers’ own KPIs.
• Managed cross-functional stakeholder meetings, synthesizing business value for Sales, Finance, and Strategy

New York, New York, US

• Led the strategy and development of Ecommerce website experience features for DTC subscription product
• Prioritized solutions and defined feature milestones and subscription retention goals for website improvements
• Planned and executed implementation of user onboarding quiz and cancellation flow in conjunction with design, engineering, and marketing teams, ultimately increasing retention rates by 18% and annual revenue by $4.
• Established A/B testing program to iterate and improve website conversion and user experience, increasing customer acquisition rate by 28% and monthly active users by 18%
• Left to help launch Mikuna Foods.

Beverly Hills, California, US

• Managed the website shopping experience and digital marketing for 12 brands, including strategy and direction
• Launched A/B testing program to iterate on advertising and website content, cutting acquisition costs by $500,000
• Grew channel revenue 19% month-over-month during COVID; improved contribution margin by 34.6% by building a transparent and collaborative operating model; achieved department's first month of profitability
• Coordinated with design and brand leadership to reduce acquisition costs and more efficiently acquire new customers, developing new campaign based on updated content and targeting
• Performed user funnel analysis and interviews to synthesize user insights and communicate findings to management, including insights that content and targeting issues were causing inefficient customer acquisition
• Promoted from Senior Marketing Analytics Manager, Ecommerce in January 2020

Beverly Hills, California, US

Marina Del Rey, CA, US

• Managed Amazon and direct-to-consumer website sales, analyzing and identifying improvement opportunities
• Promoted from Ecommerce Analyst in April 2018
• Left for career growth opportunity at Brandable

Marina Del Rey, CA, US

Austin, TX, US

• Advised and managed existing clients and improved forecasting and supply processes
• Left because of my move to Los Angeles.

Cupertino, California, US

• Enhanced Apple Maps experience by overhauling spatial data, improving accuracy for users in over 100 global markets and reducing user complaints by 25% in targeted regions
• Assisted in developing internal tool for automated process and data QA/QC

Master Of Business Administration - Mba, Product Management, Entrepreneurship

Bachelor’S Degree, Geography, Environmental Science

Education record