Augustine Asuenimhen Email & Phone Number

South West Nigeria

*Leading and driving Depletion and Distributor capability agenda to meet Sales organizational objectives.*Develop Sales Training Plans and coordinate its implementation to ensure effective formal and on-the-job training.*Embedding Diageo Way of selling (DWS) in the sales force via on the job coaching and classroom trainings.*Identify potentials of high performers and build on their strengths.*Championing world-class Sales Induction for new Joiners.*Enforce the code of business conduct (COBC) compliance, with policies and regulations.*Working with Frontline Salesmen to deliver ever ambitious and rewarding business objectives*Supporting HR to recruit right talents into various roles in Guinness Nigeria Plc.Championing License to sell training (Core Selling Skills, Sales Drivers, Structured Call and Managing Relationship).*Acted as Divisional Training Lead, and support deployment and right usage of field coverage support tools (SFA & Dashboards) for Guinness sales Team from 2015 - 2016.

Northern Nigeria

Had overall responsibility to develop and implement strategies for the growth of Samsung Nigeria business in all states in Northern Nigeria.My Key responsibilities includes:*Sales Management: deliver the Regional Sales Volume, Value and Cash Contract on monthly and quarterly basis.*Trade and Customer Management: (a). Market Development- Plan and execute an aggressive retail penetration drive to improve both Numerical and Weighted distribution and ultimately increase market share.b). Warehouse Management- Ensure adequate compliance with Good Warehouse Practice (c). Customer Development - Structure the Business Partners business for better focus and growth and in order to deliver a positive ROI.*Cash Collection Management: Institute and drive an aggressive cash sales system in order to reduce bank interest charges and consequently reduce cost of doing business by both Business Partners and Samsung for an improved ROI.*People Development: Implement Regional Coaching Plan to develop People Capability for efficiency and growth.*Train and Develop Samsung Field Marketing Team and other Channel Members to enhance their capacity for optimal performance.*Build and nurture good working relationships with all business partners

Northern Nigeria

*Managed Market Activation budget and achieved project scheduled goals which would lead to reduction in waste. *Plan and execute programs and initiatives to achieve Region Sales quota, market Share growth, expansion in Market Coverage and product availability in all Channels in the Northern Nigeria Market*Ensure all sales colleagues are properly briefed and understood all promotion briefs and Collaborate with the Sales/Marketing teams in planning and implementation of local market initiatives *Coach, mentor and motivate field sales/marketing teams to achieve company goals*Own, drive and supervise all brand activations in the division* Develop effective mechanism to continuously monitor market and competition to ensure the market share gains.* Work with the team to identify gaps, occasions/events and seasonality opportunities.* Provide effective guidance and support to all team members in planning and executing excellent new-product launches

Borno & Yobe States

Responsible for Key Business Partners Sales operation Effective coordination of redistribution/penetration as a means of driving volume Ensure territory coverage in terms of sales circle and 95% stock availability and management Ensure policies, procedures and practices are in place Re-forecast quarterly with monthly reviews across all channelsOversee key distributors and sales management and ensure overall agreed sales targets are met Market surveys and intelligence; Data collation, analysis and reporting• Staff Development & Management: Assist in staff recruit, manage, train and motivate direct report Manage Business partners to achieve target goals (ROI Analysis). • Market intelligence & Competition analysis• Development of local market initiatives to exploit identified opportunities• Ensured strict adherence and compliance to Cadbury Route to Market SLA

Enugu State

• Oversee the company retail sales and related marketing functions in Enugu state• Sales targets (volume, Value & Market share) achievement• Retail Sales team management for optimal result• Stocks management• Market intelligence & Competition analysis• Execution of marketing promos and trade incentives• Customer Relationship management• Market development

Lagos

• Oversee the company retail sales and related marketing functions in Enugu state• Sales targets (volume, Value & Market share) achievement• Retail Sales team management for optimal result• Stocks management• Market intelligence & Competition analysis• Execution of marketing promos and trade incentives• Customer Relationship management• Market development

Professional Postgraduate Diploma, Marketing

Master Of Business Administration (Mba), Marketing/Marketing Management, General, Distinction

Bachelor'S Degree, Business Management

Professional In Marketing, Marketing