Augustine Inanila Email & Phone Number

Lagos, Nigeria

-Managing every facet of research, including formulating pain points in collaboration with key stakeholders, developing research methodology, putting in place high-quality data gathering, and evaluating outcomes.-Serving as the point of contact or owner for a wide range of marketing data sources; providing new product development with actionable insights from trends, market opportunities/threats, and taste tests.-Managing relationships for the design, execution, and analysis of… Show more -Managing every facet of research, including formulating pain points in collaboration with key stakeholders, developing research methodology, putting in place high-quality data gathering, and evaluating outcomes.-Serving as the point of contact or owner for a wide range of marketing data sources; providing new product development with actionable insights from trends, market opportunities/threats, and taste tests.-Managing relationships for the design, execution, and analysis of market research with internal and external partners.-Reviewing the study proposal or brief to make sure the best implementation is being done.Helping the team, through meticulous data collection, perceptive observations, and careful analysis, to build and reflect the "voice of the consumer."-Coordinating and working with internal and external stakeholders in the commercial, marketing, technical, procurement, supply chain, and other departments as well as organizations like Nielsen and other agencies.- Project Member Retail Channel Development: Neighborhood stores and retail mapping. Show less

Nigeria

• Managed sampling activations targeted at inducing trial of powdered energy drink product (Passion Energy Drink). A total number of over 100k consumers were reached Pan-Nigeria.• Responsible for executing and monitoring all “Direct to Consumer” programs to generate “trial” across brands• Developed Daily, Weekly and Monthly performance report/review of all the sales team versus target for all commercial territories by SKU to aid Management decisions.• Liaise and negotiate with… Show more • Managed sampling activations targeted at inducing trial of powdered energy drink product (Passion Energy Drink). A total number of over 100k consumers were reached Pan-Nigeria.• Responsible for executing and monitoring all “Direct to Consumer” programs to generate “trial” across brands• Developed Daily, Weekly and Monthly performance report/review of all the sales team versus target for all commercial territories by SKU to aid Management decisions.• Liaise and negotiate with vendors (designers and printers) as well as developing below the line marketing materials such as flyers and other promotional materials. Show less

Lagos

-Responsible for Portfolio management across Personal care, OTC pharmaceuticals and retail development. -Involved actively in development of NPD ideas and conducting consumer insights studies.-Assessing performance of programs and pricing analysis.-Responsible for Executing activation programs,initiatives in key markets and development of in-market plans.-Supporting the marketing manager with ATL,BTL planning,monitoring and executions.-Planning and… Show more -Responsible for Portfolio management across Personal care, OTC pharmaceuticals and retail development. -Involved actively in development of NPD ideas and conducting consumer insights studies.-Assessing performance of programs and pricing analysis.-Responsible for Executing activation programs,initiatives in key markets and development of in-market plans.-Supporting the marketing manager with ATL,BTL planning,monitoring and executions.-Planning and Monitoring trade promotions to ensure ROI-Responsible for logistical and cost management across branches as a supply chain function.-Responsible for optimizing time and resources through process improvements to meet target production in the manufacturing department. Show less

Lagos,Nigeria

Abuja, Nigeria