Zhaoqun Liu Email and Phone Number

As a Columbia University Master's student studying business analytics with a variety of scholarly and professional backgrounds, I love using data-driven insights to tackle challenging business issues.A three-month internship at Lockhern Digital, where I optimized search engine marketing strategies and performed competitive analyses for several clients, resulted in notable digital conversions, is one of my professional experiences.I developed my international market expertise while working at Ipsos, where I assessed trends in the cosmetics industry using frameworks like the Three C's and MoSCoW method to create practical growth strategies.I've worked with researchers, marketers, and analytics specialists to deliver effective solutions in social media, digital marketing, and advertising throughout my career.As an example, I worked on campaigns that resulted in a 30% increase in client revenue.I also led social media engagement strategies that increased the percentage of digital reservations to 40% of total bookings.I offer organizations data insights to guide strategic decisions by leveraging my strong competencies in R programming, Python, and various business analysis frameworks, including SWOT and Four Ps.