• Perform SEO analysis and define keyword goals, providing content optimization recommendations and CRO strategies to improve content quality and organic search KPIs, including rankings, visits, registrations, and conversions;• Serve as a technical reference in projects, from solution conception and configuration to development and implementation;• Manage SEO tools, including Google Analytics, Search Console, Keyword Planner, Page Speed Insights, among others, to enhance online visibility;• Develop reports, dashboards, and detailed analyses, providing insights to guide strategic decisions, as well as automating administrative spreadsheets with Apps Scripts, implementing customized formulas and functions to optimize calculations and reports;• Implement content changes in the CMS, such as copy updates and new page constructions, coordinating with design, marketing, and product teams for integrated campaigns;• Monitor and maintain content quality using analysis and SEO audit tools, documenting issues with development teams and identifying content opportunities for content and documentation teams.

• Responsible to test and evaluate a new updated offline closed captioning software to replace the old one;• Develop custom solutions and integrations using tools such as JavaScript and HTML;• Development of the company's website, obtaining good SEO results.• Build and maintain tools for deployment, monitoring, operations, and analytics;• Define data flow of the tools and choose the most appropriate technologies for each solution.

• Responsible for monitoring and analyzing data on a daily basis in order to optimize digital channels, with a focus on acquiring new customers;• Administration of SEO tools such as Google Analytics, Search Console, Keyword Planning, Google Adwords and Facebook Ads among others;• Develop, plan and execute A/B tests, apply quantitative research methods and approaches • Create and optimize ad campaigns and paid search landing pages;• Analyze and optimize ad campaigns to increase return on investment (ROI);• Improvement and adjustments of the strategy based on metrics and results;• Creating performance reports and managing dashboards.MAIN RESULTS:- Excellent positions in the Google ranking for strategic keywords for selling productsdecoration and catering services for children's parties.- Top ranking for important sets of keywords.- Expressive return with advertisements leading to a progressive increase in investment over the course ofof 2 years.

• Participate in the development of applications and programs, following the guidelines and standards established by the development team;• Basics of web development (HTML, CSS, JavaScript);• Support for all activities in the technology development area;• Assist in the analysis of software requirements and design of technical solutions;• Document technical procedures and create basic training materials for users.