✔Bilingual (Portuguese & English) ✔gutocunha86@gmail.comI am an accomplished and strategic Digital Expert with over 14 years of experience with digital marketing, advertising, communication and project management. Having worked at advertising and digital agencies, managing key accounts from a varied of sectors such as technology, healthcare, retailers, banking and FMCG. Focused on increasing client´s profitability, by developing marketing initiatives, strengthening relationship and delivering a high-quality service. I have a successful track record in working for multinational brands, managing key accounts and planning strategic digital marketing initiatives for clients, being recognised in the Agency for excellent Customer Service and Project management – the Agency became the second-best digital Agency in Brazil, according to a 2019 Industry-wide customer survey. I have also led high impact projects, helping clients to win a top of mind award in the insurance sector, through the development of Seguros Unimed's first national media campaign with a commercial film produced in London. The YouTube Ads Leader Board award as the most viewed YouTube video in Brazil with the launch of a product, among others. Always willing to go beyond the minimum expectations to make sure client’s need is attended to. I am highly capable of identifying their needs and provide solutions for their problems in the face of complex challenges. My passion is to motivate and inspire people to develop efficient and profitable projects, getting the most from their investment. I'm always keen to expand my network so feel free to connect with me and contact me.
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Marketing DirectorFreebrands Oct 2023 - PresentSão Paulo, Brazil -
Marketing Communications ManagerFreebrands Jan 2020 - Oct 2023São Paulo, Brazil -
Marketing ConsultantFreelancer Jul 2018 - Oct 2023Brazil• Offering strategic and personalised marketing services and project management, developing online and offline solutions according to client needs• Advising companies and marketing agencies (Agencia Markup, Banco Safra, Colgate, LG Electronics) with strategic marketing planning, conducting market/audience research, customer behavior and developing tailored projects and campaigns both online and offline• Managing projects, defining the team, resources and budget needed, as well as… Show more • Offering strategic and personalised marketing services and project management, developing online and offline solutions according to client needs• Advising companies and marketing agencies (Agencia Markup, Banco Safra, Colgate, LG Electronics) with strategic marketing planning, conducting market/audience research, customer behavior and developing tailored projects and campaigns both online and offline• Managing projects, defining the team, resources and budget needed, as well as developing content for lectures about Social Media techniques Show less
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Marketing Communications ManagerFreecô Brasil Jan 2020 - Dec 2020São Paulo, Brazil -
Account Director/InsiderToday.Ag Aug 2012 - Nov 2019BrazilDigital communication agency, turning traditional businesses into digital.• Responsible for the agency’s day-to-day operations, such as key account management, and team management, building and maintaining high-profile influential relationships • Managing accounts of major clients, such as Mercedes-Benz, Unimed Insurance, Samsung, Johnson & Johnson, Rossi, Esser, Hypermarcas, FEI, CCR, STB tv Channel, Café Orfeu, RB Investment and FreeCô• Maintaining a team of 7 people highly… Show more Digital communication agency, turning traditional businesses into digital.• Responsible for the agency’s day-to-day operations, such as key account management, and team management, building and maintaining high-profile influential relationships • Managing accounts of major clients, such as Mercedes-Benz, Unimed Insurance, Samsung, Johnson & Johnson, Rossi, Esser, Hypermarcas, FEI, CCR, STB tv Channel, Café Orfeu, RB Investment and FreeCô• Maintaining a team of 7 people highly motivated by assessing line functions, which ultimately enhances staff skills and increases productivity • Managing budget and revenue (average of BRL 5mi) to ensure profitability and cost control• Leading an important startup launch, participating in the whole business development process and helping with marketing initiatives, achieving a revenue growth of 300% in 2 yearsAchievement: • Recognised in the Agency for excellent Customer Service and Project management – the Agency became the second-best digital Agency in Brazil, according to a 2019 Industry-wide customer survey• Won a top of mind award in the insurance sector, through the development of Seguros Unimed's first national media campaign with a commercial film produced in London - UK • Increased client's ecommerce revenue by 20% in 2 years and reached monthly sales targets, as well as average ticket and gross value, by managing digital branding strategies • Delivered a successful case of Christmas for Mercedes-Benz, managing to enter in the Guinness Book of Records • Won the YouTube Ads Leader Board award as the most viewed YouTube video in Brazil with the launch of a product for a client Show less -
Key Account ManagerPepper Comunicação Intergrada Aug 2010 - Aug 2012Brazil• Managed key accounts, such as Unimed and HBO, delivering budget revenues and exceeding sales targets• Managed a range of strategic campaign projects across BLT and Digital, ensuring that campaigns met the brief provided, leading a team of 3 people, monitoring and assessing their performance• Developed the launch of an HBO series by managing Social Media campaigns and building a strong business relationship with influencers • Negotiated and managed sponsorship for a major Brazilian… Show more • Managed key accounts, such as Unimed and HBO, delivering budget revenues and exceeding sales targets• Managed a range of strategic campaign projects across BLT and Digital, ensuring that campaigns met the brief provided, leading a team of 3 people, monitoring and assessing their performance• Developed the launch of an HBO series by managing Social Media campaigns and building a strong business relationship with influencers • Negotiated and managed sponsorship for a major Brazilian football team – Palmeiras – and also with Brazil’s national football team (CBF) for a client Show less -
Account ManagerNamosca Mkt Jovem Jan 2010 - Aug 2010Brazil• Responsible for high value and key accounts (Souza Cruz - Lucky Strike, Cerveja Devassa, Cereser e Nutrimental – Nutry) by managing a range of campaigns and events from project scoping and planning up to implementation, delivering all within agreed timing• Coordinated client events and support teams, providing excellent client service, developing sales campaigns and promotions, making sure services were delivered in time • Developed and implemented strategic initiatives designed to… Show more • Responsible for high value and key accounts (Souza Cruz - Lucky Strike, Cerveja Devassa, Cereser e Nutrimental – Nutry) by managing a range of campaigns and events from project scoping and planning up to implementation, delivering all within agreed timing• Coordinated client events and support teams, providing excellent client service, developing sales campaigns and promotions, making sure services were delivered in time • Developed and implemented strategic initiatives designed to optimise the performance of the accounts, increasing volume growth, market share and profitability • Managed various operations in the agency, being in charge of online and offline marketing campaigns, communication strategies, financial control and also organising events• Looked after client-related expenses as previously budgeted while exceeding client expectations in terms of service commitment level Show less -
Account ExecutiveSalem Oct 2006 - Jan 2010Brazil• Offered outstanding service to major clients, such as UOL, Claro, UNICEF, NET, Hospital São Luiz, Samsung, Banco Real e Banco Santander), exceeding their expectations, managing multiple projects, delegating and monitoring marketing tasks, scoping out and implementing project plans within agreed timing• Led marketing projects across offline (direct marketing) campaigns and retail marketing, overseeing a team of 4 people, preparing creative briefs, sending proofs and drafts to the client… Show more • Offered outstanding service to major clients, such as UOL, Claro, UNICEF, NET, Hospital São Luiz, Samsung, Banco Real e Banco Santander), exceeding their expectations, managing multiple projects, delegating and monitoring marketing tasks, scoping out and implementing project plans within agreed timing• Led marketing projects across offline (direct marketing) campaigns and retail marketing, overseeing a team of 4 people, preparing creative briefs, sending proofs and drafts to the client, ensuring accuracy • Daily creation and execution of project work plans, managing campaigns across strategic planning, deadline and implementation, and also overseeing third party work deliveries• Prepared daily reports on status and deliveries, managing and controlling finance of accounts in order to ensure profitability • Successfully managed the online and offline direct marketing campaign for Santander Bank´s high-income segment, renewing the bank´s entire portfolio of products and communication• Participated in the UOL – online Games platform, managing the creation of a visual identity and leading a communication campaign Show less -
Marketing AssistantAutohonda Apr 2005 - Sep 2006Brazil• Participated in the development of the marketing team, building processes and work routines from scratch• Responsible for creation and production of print and digital newsletters (email mkt), organised relationship events with car dealers
Augusto "Guto" Cunha Skills
Augusto "Guto" Cunha Education Details
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Agile Scrum -
Design Thinking Introduction -
Growth Hacking Methodology -
Business Management And Technological Innovation -
Social Communication & Advertising
Frequently Asked Questions about Augusto "Guto" Cunha
What company does Augusto "Guto" Cunha work for?
Augusto "Guto" Cunha works for Freebrands
What is Augusto "Guto" Cunha's role at the current company?
Augusto "Guto" Cunha's current role is Marketing Director at FreeBrands.
What schools did Augusto "Guto" Cunha attend?
Augusto "Guto" Cunha attended Impacta Tecnologia, Mastertech, Mastertech, Escola Superior De Propaganda E Marketing, Universidade Anhembi Morumbi.
What skills is Augusto "Guto" Cunha known for?
Augusto "Guto" Cunha has skills like Integrated Marketing, Digital Marketing, Relationship Marketing, Advertising, Online Advertising, Interactive Advertising, Brand Development, Marketing Strategy, Account Management, Dos, Digital Media, Digital Strategy.
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