Augusto S. Urbano Email and Phone Number

- 2021/2025 EU strategy and innovation pipeline for Ajax Floor Cleaners and Cleaning Wipes.- Led the '22 relaunch of the biggest segment into sustainable packaging and naturally derived formulas.- Launched a sensorial mini-line across Europe with a exclusive fragrance technology for an unique benefit. - Increased competitivity of Cleaning Wipes with the launch of new variants, new visual identity and new plant based materials with lower costs with no compromise on performance.- Managed the existing business helping countries to identify short term growth opportunities (through Revenue Growth Management, ad-hoc Growth Plans, etc...) & drive simplification across the portfolio.- Part of the agile team to tackle the challenges during the pandemics.

- Drove profitable growth to Fresh Food and Perishable category with a portfolio of for more than 6000 stores (4 banners) in France and 450Mio€ revenue. Delivered 2,6% growth of Fresh Food gaining Market Share.- Shifted the Product Mix, reducing ultra-processed products and increasing the Share of Shelf of local players and startups. Ex: The Brand Hari&Co, founded by two students and offering high quality, tasty, organic and vegetarian products. - Reduced the weight of Price Promotion to optimize costumers experience with more instore thematic activations always in synergy with the e-commerce. Led seasonal plans like Christmas and Summer, boosting the sales on average 15% on the periods.- Built win-win partnerships with key suppliers to enhance the synergy and business performance of both sides. Resulted in 10 exclusive launches in our stores.- Executed financial reports, post promo analysis, category assessment, market analysis and internal SWOT.

- Repositioned two brands (kids and babies) from conventional low-cost goods to 100% organic local goods increasing the Consumer’s Purchase Intention from 35% to 75% (internal survey).- Innovation Pipeline in deep collaboration with Product Managers. Developed 12 new products in two years. - Developed from scratch the Craft Beer brand Collective du Houblon with the ambition of nurture the French craft beer community by offering a dynamic assortment. Each one of the flavors is produced by a first time in Retail microbrewer. Selected two Awards: Product of the year LSA and Finalist Social Responsibility FEEF. - Developed the label “La Bonne Idée” which aims to have a range of smart shopping products with economic and ecologic approach. Ex: Disposable 3L Orange Juice Bag with Tap Dispenser. - Participated in the global repositioning of the Casino brand and primary packaging optimizations.

- Led the marketing strategy for the French brand Casino, achieving double digit growth per year and making room for long term sustainable growth.- Built strong online presence with first local Website, Social Media and E-commerce. Doubled the numbers of followers on Facebook. The e-commerce reached 20% of total sales.- Led and validated the first ever Made in Brazil Casino product, a Premium Coffee Range.- Partnered with Startups like one delivering a premeasured, prepicked and precut ingredients in a box. - Changed the Product Mix strategy going from 250 imported products to 90 products (6 categories) therefor improving the brand awareness, instore visibility, consumer understanding and therefor sales. - Developed BTL and ATL campaigns and started many partnerships: Startups, French Consulate in Brazil, French Restaurants, Air France, Brand ambassadors and cooking chef.- Led PR event with our brand ambassador. Total of 10x ROIon spontaneous media (PR agency estimate).- Social Brand: the honey made by natives from the Amazon Forest was selected as communication protagonist. Creation of an Instore photo exposition, product sampling and online content for all the platforms. Increase sales by 50% and we also generated content for the PR team and for the online.

- Weekly Financial Reports, results and ROI together with the top management.- Supported the Non-Food Category Managers teams on the rationalization of 20% of their assortment without damaging consumer’s needs and perception and revenue.- Worked with Quality Team and Product Managers to increase performance of the low-cost range by reviewing the ingredients, the packaging, the shelf positioning strategy and the communication.- Contributing on the preparation of the Annual Strategy Plan for the Hypermarkets.

- Conducted Quantitative and Qualitative surveys in Brazil and Latin America for leading FMCG companies as Pepsico, Johnson & Johnson, Gatorade and Unilever.- Prepared of study reports, oral presentation and workshops. Data processing, results analysis and strategic recommendations. - Management of customer relationships and presentations.