Performance Marketing Lead
CurrentManaged all aspects of Google, Meta, TikTok, and LinkedIn campaigns for key clients with budgets up to €1MM per month.Developed comprehensive multi-channel digital marketing strategies across 4+ PPC and social platforms, increasing revenue by at least 56%.Set up full analytics and attribution systems to measure the effectiveness of every paid channel.Managed team workloads and monitored weekly and monthly performance, ensuring at least 10% month-over-month growth.Coached and mentored team members to develop expertise in managing Google, Meta, LinkedIn, and TikTok accounts.Hired and onboarded new team members, building a strong, skilled, and effective team.Developed new services such as Google Analytics Universal data export, PPC audits, and competitor analysis to increase new customer acquisition and cross-sell to existing clients.Conducted sales meetings with high-value prospective clients to demonstrate expertise in PPC advertising, digital strategy, and execution.