In 1997, I started something completely new - Streetmarketing, which led to the establishment of my first company, Direct Force. This initiative became a beacon for others to follow. I take immense joy in aiding the growth of new businesses through tailored marketing formats and strategies. My journey of founding, expanding, and selling my company has propelled me to a vantage point from which I actively seek to share my insights with other businesses.Today, I provide guidance to various company boards and offer hands-on support to startups and scale-ups with unwavering passion. Alongside my professional endeavors, I ventured into the world of goldsmithing, moved to a farm in the north where I now host smithing workshops.What truly keeps me grounded is my belief in the adage, "Het kan wèl!" which loosely translates to "It can be done!"My areas of expertise encompass effective marketing strategy, creative problem-solving, and a positive, proactive approach to driving growth and innovation.