Aulia Rayna Asmadina Email & Phone Number

Jakarta, Indonesia

Tribe: Mekari (Brand), Mekari Qontak, Mekari Sign & Mekari Stream

- Act as Subject Matter Expert for Product Market Fit tribe, mainly responsible for deep-dive analysis, dashboard creation, metrics monitoring and data tracker development for Mapan Toko, Mapan Pulsa & Smartpay (BNPL) to provide insights and input for stakeholders.- Assisting Commercial, Marketing, Product and Collection Team in biweekly performance analysis, user segmentation, A/B Testing, promo/campaign monitoring and collection reporting.- Create database automations for Marketing (promo database, monthly building block, etc) & Collection team (debt collection & point reduction).- Develop and maintain data mart to ensure validity and accuracy of data for stakeholders.- Deliver ad-hoc data requested by stakeholders for day-to-day operation.

- Worked under Payment department, Performed business intelligence solutions including writing SQL queries, creating data visualization with Tableau, and automating report generation using Airflow.- Delivered 30+ ad-hoc requests regarding trends, performance tracking, reporting, and AML.- Daily operational monitoring to make sure data Integrity and Airflow jobs run well- Successfully migrated 15 reports from Impala/Hive to BigQuery.

Jakarta, Indonesia

OVO (Visionet Internasional) is a leading Indonesian payments, rewards and financial services platform. OVO is now available in 115 million devices with access to payments, transfers, cash-in/out, rewards, asset management and investments.- Explored and give meaning to data, identify opportunities and challenges using DIBB Framework, elaborate predictions to enable the organizations to take actions based on data.- Assisted in resolving business (OVO U Card & Insurance) issues using systems (Zendesk) and data.- Worked closely with Product Manager, Business Intelligence, Makerting & Customer Experience team in building, implementing and improving decision strategies.- Provided adhoc data request & customer injection for OVO U Card.- In charged of internal dashboard development based on business requirements.

Fairbanc is a fintech company operating in Indonesia that offers terms of payments (TOP) to small- medium enterprises or warungs that requires no collateral, credit history or smartphone ownership, nor any digital or financial literacy and currently partnering with our FMCG distributors to loan their products for the SME, such as Unilever, Aqua, Sosro, Frisian Flag, Nestle, Sosro, and Joyday.- Analyzed the process of Bulk financing & Outlet financing- Identified the gap/improvement points in the customer journey.- Determined strategy improvement to enhance man power productivity by making flowcharts

Palembang, South Sumatra, Indonesia

Helping several researches with the topic: Factors affecting IHSG in Indonesia during the Covid-19 pandemic and Coffee Commodity Investment Analysis in Muara Enim.- managed to searches and edited raw data from external sources to ensure it meets set standards- sucessfully to found relevant information quickly and efficiently- mantained research database and sucessfully to analyzed the data- helped the lecturer to prepare reports and conclusions for publication- managed to conduct project evaluation for the research