Auliya Pramesthya Email & Phone Number

Jakarta, ID

Jakarta, Indonesia

Jakarta, Indonesia

Social Media, Brand, and Campaign- Strategize social media rebranding and operate day-to-day editorial plan for 9+ local brands under Praktis - Studying and creating references for visuals or product- Succeeded on creating several viral contents and increased Instagram/Tiktok followers- Created Go-to-market strategy for product launchKOL, Influencer.

Indonesia

• Administered for Procurement of Clinique, Estée Lauder, and La Mer
• Created brief for POPs and support brand activities for Clinique, Estée Lauder, and La Mer

Jakarta, Indonesia

• Creating, planning, and executing product marketing (mobile, social media, ecommerce) campaigns, alongwith brand, content, and strategy and grew 10%+ CTR and CVR, and increased in-app purchase & listens
• Analyze weekly market trends and build relationship with press and media
• Designed in-app visuals on e-commerce activations

• Grew in-app activations’ CTR by 10% through producing, reporting, and synthesizing cross-function product marketing campaigns (e.g/ push notification, email marketing, ads, banner)
• Conduct and analyze user research through 30+ interviews and quantitative thematic analysis for product & marketing development

Conceptualized social media strategy and content for CEO persona and boosted up to 75% reach.

Strategized and initiated 15+ marketing activations and branding guidelines for all marketing platforms

Jakarta, Indonesia

• Strengthened social media key visuals and surged reach by 240% through advertisement
• Led and coordinated social media ads, partnerships, and activations to surge followers by 50%
• Conducted and studied 10+ user interviews for product & marketing development

Written articles for website blog SEO and Instagram captions.

Jakarta, Indonesia

Plan and execute social media contents, monitor aesthetics according to GSM, copywrite and revise posts

Planned social media contents, monitor content calendar, designed and wrote posts, and collaborated with content creators, talents, and KOLs

Greater Jakarta Area, Indonesia

Researched, consulted, mediated, and guided international internship applicants with startups in Indonesia

Jakarta

An interactive seminar on enhancing Indonesia's startups’ sustainability

Jakarta, Indonesia

Succeeded on inviting 10+ running communities and 2300 runners.

Jabodetabek, Indonesia

Analyzed weekly advertising expense and rating using Nielsen Arianna and Microsoft Excel, prepared media kit and other presentations, advised brands to approach, and collaborated on the TV advertising placement.

Universitas Prasetiya Mulya

Contributed on inviting 1000+ attendees on a first annual event - a financial national conference who succeeded on inviting numerous and remarkable speakers

Pejaten, Jakarta Selatan

Managed and executed cafe's marketing strategies and visuals

Highscope Model United Nations 2017

Succeeded on making the first international level high school Model UN conference and escorted international delegates

Jabodetabek, Indonesia

During this internship, I strived on comprehending the details of Hotel Management, Project Management, Entrepreneurship on an in-depth level, and to understand business hospitality. Rather than just training, I also assisted and observed my mentor with her work.

Jabodetabek, Indonesia

Experienced every division: drafting, research, ordering, accounting, and supervising an employee candidate's interview. In this internship, the main objective was to understand the general management of an automotive company.

Branding

High School Diploma, Business And It Major (Ips), Gpa 4.0 + Honors

Activities and Societies: Model United Nations (MUN) Club, Dark Lights Digital Arts (DLDA) Club, Social Outreach Club Since high school, I.