Aundrea Hoffman, Mba Email & Phone Number

United States

How Straumann Group Does Ortho

Support the development of product launch plans for company development schedule; participate in product evaluations, develop relationships, and identify early adopters.Develop clear and concise customer requirements documents for use in the design and development of products and features.Conduct customer/market research to identify customer needs, improve processes, new market opportunities, and future business development.Work with R&D, Production, and Quality Engineers to design and build new products and features or improve existing solutions.Support marketing campaigns, sales tools, and program development, including market analysis and sales analytics.Create innovative product messaging and positioning; develop and execute positioning strategies for new and existing products.Research and analyze product sales and positioning, the market, industry, potential, and competitor trends for the business area.Contribute to and train sales on products, positioning, and messaging.Provide frequent updates to the field: product-related information and competitor activities.Analyze product line performance from both quantitative and qualitative standpoints; make recommendations for product life cycle management.

South Bend, Indiana Area

As Product Manager for Kulzer, LLC, an ISO and FDA certified dental manufacturer and distributor, I manage the entire product line life cycle from strategic planning to tactical activities for six unique product categories. Perform extensive market research for current and future products supported by customer and non-customer visits and surveys. Develop and implement company-wide go-to-market plans, working with all departments to execute.Manage a portfolio of products representing nearly $26 million dollars in revenue. Manage and direct a cost center budget of $250 thousand. Provide materials, training and support for a field sales team of more than 60 representatives.

Over two semesters, I taught three university courses: English 102. I taught classes ranging in size from 20-25 students, leading discussions and projects such as literary essays, analyses and various styles of writing.

I started as Chief Copywriter, writing all copy for ads, radio, tv, press and newsletter content. Along with the creative team, I conceptualized a new health initiative for a local hospital outreach program. I later took on the role of Creative Coordinator, assigning, monitoring and tracking all creative projects and communicating status reports to clients.

M.B.A, Marketing

B.A, English, Communications

Master Of Business Administration - Mba, Marketing