Aunia is an experienced business leader and strategy consultant. She has over twenty years of professional experience in commercial strategy, operational roles, management consulting and leadership. Most recently, Aunia has focused on digital health, AI Medical Software and behaviour change supporting young tech companies. There her focus has been on scaling commercial activity and supporting operations. In the Life Sciences she has developed and implemented eHealth strategies leveraging her deep expertise in behaviour change and broad commercial strategy skill set. Aunia has a reputation for strategic thinking combined with excellent communications, pragmatism and strong EQ. She has developed strong trust based relationships and led teams effectively across strategy and innovation projects.Key Skills Leadership: led a global organisation across four continents, achieving significant growth in revenue and EBITDA. This required leading through strategic change: changing the organisational culture to deliver high performance as well as leading diversification into new products and customers. Marketing and Sales: delivered broad scale marketing transformation programmes as a consultant and in industry, including global product launches, rebuilding a global sales function and introducing new integrated sales and marketing system. Strategy: developed and implemented organisation wide strategic plans in a range of contexts: turn-around, making step changes in life cycle, dealing with market entrants and managing diversification. Innovation: led and managed efforts to review, rationalise and diversify product portfolios, created innovation platforms, developed new innovation processes and put in place innovative approaches to product and service design. Talent development: strong track record in building capabilities and effective teams in industry and as a project lead in consulting, with cross-functional client and consulting teams.