Aurelia Malcev Email & Phone Number

London, England, GB

London, United Kingdom

• Lead ESG Sustainable Business Strategy and sustainable business transformation; up to 150% overpass on sales targets.
• Cross-functional and highly strategic business plans according to business growth priorities.
• Provide thought leadership for senior management.
• Mentor, train and lead global teams. Success examples:Broughton Group - Global repositioning into Life Sciences.
• Led global repositioning into Life Sciences; delivered group growth strategy, global marketing plans.
• Full strategic support on business growth, rebranding, communication, CRM, innovation, Sales, HR.

London Area, United Kingdom

Bucharest, Romania

• As part of The Network consultants team, I've led the ecotourism global marketing communication strategy and conducted marketing management for Tourism (ANT) division, for Romania ecotourism brand and 6 tourism.
• Uniquely positioned Romania as a global ecotourism destination, targeting UK, EU, USA
• Led 9 creative campaigns (online& offline) about Romania ecotourism brand and programs
• Led Travel Channel EMEA “Wild Carpathia” TV Co-production series, engaged King Charles III
• Led 3 annual Ecotourism programs with Olympic Canoe Champion Ivan Patzaikin and Rowmania NGO
• More than 10% annual increase of incoming tourists (as per National Statistics Institute)

Eindhoven Area, Netherlands

• Proactively repositioned EPSN in 10 EU countries.
• Created “innovative growth” brand strategy, CEE brand action plans, engaged Country Managers.
• Implemented CEE rebranding, brand engagement, SEO optimised website, CEE campaigns, ROI
• Doubled successful placements 3 months from brand strategy implementation, with a 100% ROI

Budapest

• Developed exponential marketing strategy for Efes Group Turkey (13 brands portfolio)
• Achieved No. 1 on the beer market position and 2 digits sales increase results

Bucharest, Romania

• Led seniors-centric marketing strategy, PR, integrated marketing communications;
• Built marketing team of 4 members and trained Hild sales team as “brand ambassadors”
• Created innovative Hild Advisory Board with most influencing financial institutions representatives
• Engaged potential clients (active seniors within core target): Hild Club, Hild Seniors Job Center
• 50% overpass on sales target

Bucharest, Romania

• Led business lead development, client management, innovative brand strategies development
• Created with Droege an internal communication system for OMV Petrom E&P (11,000 people)
• Achieved over €200,000 in consultancy fees

Bucharest, Romania

• Implemented worldwide GE Rebranding process for SEE region (11 countries)
• Reputation management (in accordance with GE Europe headquarter)
• Corporate & countries websites, corporate materials, PR, CSR (GE Leadership Programs in Schools)
• Results: Achieved 100% key stakeholders engagement in SEE

Bucharest, Romania

• Formulated marketing strategy, new market entry, localised integrated communications plans
• Involved leaders such as Nadia Comaneci Olympic Gymnast as SO International Board member;
• Rapid brand awareness: 60% in Bucharest, 30% nationally -two months from launch (IMAS).
• Led fundraising activities generating over $200,000

Bucharest, Romania

• Developed brand strategies for Unilever (Delma, Rexona, Dove), Orange and won New business
• Repositioned Delma from middle to low segment and broke consumer barrier; 70% sales increase
• Addressed Dove consumers barrier with innovative packaging and in store; 60% sales increase

Bucharest, Romania

• Liaised with major international clients: Orange, LG, Toyota, OMV, P&G, led international agency teams
• Launched new LG brand- it became No. 1 sold brand in Europe, 18 months from launch
• Created New Business department, led new business teams; over $600,000 in less than one year

Sustainable Business Strategy

Transforming companies, industries and systems with progressive “shared value” business strategy: increase profitability and use business.

Chartered Marketeer (Global Strategic Marketing, Digital Marketing Strategy, Marketing Metrics), Professional Marketing

Master’S Degree, Optometry

Bachelor’S Degree, Fine Mechanics/ Peripheral Equipment For Computers, 9