Aurelia Malcev

Aurelia Malcev Email and Phone Number

Director | Principal Business Advisor | Sustainable Business Strategy | Keynote Speaker @ GrowthMARK Consulting
London, England, GB
Aurelia Malcev's Location
London Area, United Kingdom, United Kingdom
Aurelia Malcev's Contact Details

Aurelia Malcev personal email

About Aurelia Malcev

At GrowthMark we help your mid-size company become extraordinary performant and make a positive impact, with a best-fit ESG Sustainable Business Strategy and Assistance in Implementation.Deliverables:A) Tailor-made ESG GROWTH STRATEGY:- ESG Sustainable Business Strategy (corporate level):We craft a tailored corporate strategy to meet your specific company needs and the identified growth trajectory (based on the data-driven analysis). Our expertise in delivering your best-fit ESG Sustainable Strategy is certified by Harvard Business School.- ESG GrowthSynergy Deployment Pack (departments deployment level)Includes deployment strategy models for each key department and teams ( as per your company needs), such as for: Business Management, ESG Sustainability, Innovation, Work Culture, Finance, Legal, Marketing and Sales.Each strategy module is customised to address your unique challenges and ensure cohesive, sustainable company alignment and growth .B. Assistance in ESG STRATEGY IMPLEMENTATION Your company success is our focus; therefore, we do not just deliver an ESG GROWTH STRATEGY, but we can also support your Top Management and the involved key teams during the implementation phase. This way we engage, align and upscale your people skills during the whole process; we can also help with our practical experience against potential threats and blockers on your company growth journey.We can support you with best-fit assistance, as per your specific needs, delivering:- Executive Coaching - for Top Management support - Training sessions- for your Key teams- Assisting services- for a successful Strategy implementation journey- ESG Reporting - reflecting your ESG Sustainable Business Strategy and correlated growth results.We love to work with visionary leaders who understand that genuine company growth means a strong alignment between PEOPLE, PROFIT, PURPOSE and your business goals.Our team is made up of extraordinary people who have global experience from working with some of the largest businesses in the world. Our people expertise is certified by solid business schools, such as: Harvard, Cambridge, Saïd Business School / Oxford University, London Chartered Institute of Marketing, to name but a few. We pride ourselves in generating the best sustainable growth strategies based on research and data, in some cases increasing sales up to 150% and using their business force for good.Thank you!Aurelia MalcevDirector & Principal Business ConsultantSustainable Business StrategyCertified by Harvard Business School

Aurelia Malcev's Current Company Details
GrowthMARK Consulting

Growthmark Consulting

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Director | Principal Business Advisor | Sustainable Business Strategy | Keynote Speaker
London, England, GB
Website:
growthmark.co.uk
Employees:
1
Aurelia Malcev Work Experience Details
  • Growthmark Consulting
    Director | Principal Business Advisor | Sustainable Business Strategy | Keynote Speaker
    Growthmark Consulting
    London, England, Gb
  • Growthmark Consulting
    Esg Director | Principal Business Consultant | Esg Sustainable Business Strategy | Keynote Speaker
    Growthmark Consulting Feb 2017 - Present
    London, United Kingdom
    • Lead ESG Sustainable Business Strategy and sustainable business transformation; up to 150% overpass on sales targets.• Cross-functional and highly strategic business plans according to business growth priorities.• Provide thought leadership for senior management.• Mentor, train and lead global teams. Success examples:Broughton Group - Global repositioning into Life Sciences. • Led global repositioning into Life Sciences; delivered group growth strategy, global marketing plans.• Full strategic support on business growth, rebranding, communication, CRM, innovation, Sales, HR.• Coached marketing team, coordinated global agencies (digital, PR, creative, brand design, content).• Provided strategic support for Top management, launched two new services. Alcatel-Lucent Enterprise (ALE) – UK Market entry, supporting NHS digital transformation • Led UK “Go to Market” project for ALE’s OmniAccess Stellar Assets Tracking digital system.• Delivered launch strategy and execution; liaised Paris marketing team and USA, UK Sales teams.• Strategic Marketing support (content strategy, channels, CRM, website), COVID crisis communication. Saïd Business School, University of Oxford - Enrolment campaign for Global Leadership Open Programmes· Delivered marketing and leads generation strategy.· Managed integrated global marketing communication for B2B and B2C Global Leadership Programs.· Led global teams, implementation agencies (SEO, social media, CRM, online, emailing, influencers). Oxford Ruskin College - Apprenticeships Programs Launch• Innovated business growth strategy, launching apprenticeship programmes · Delivered Marketing Audit & Strategy, engaged Top Management, consultants, Marketing, IT teams.Hult International Business School, London - Guest Lecturer and Mentor• Lectured for400+ students on purpose - led brands’ and companies’ transformation.• Mentor for Hult Founders Lab
  • Top Tier Impact
    Member
    Top Tier Impact Feb 2024 - Present
    London Area, United Kingdom
  • Ministry Of Regional Development, Public Administration And European Funds-Romania
    Global Strategic Marketing Consultant (Ecotourism)
    Ministry Of Regional Development, Public Administration And European Funds-Romania Oct 2011 - Jan 2017
    Bucharest, Romania
    As part of The Network consultants team, I've led the ecotourism global marketing communication strategy and conducted marketing management for Tourism (ANT) division, for Romania ecotourism brand and 6 tourism programs (70 million Euro program)• Uniquely positioned Romania as a global ecotourism destination, targeting UK, EU, USA • Led 9 creative campaigns (online& offline) about Romania ecotourism brand and programs• Led Travel Channel EMEA “Wild Carpathia” TV Co-production series, engaged King Charles III• Led 3 annual Ecotourism programs with Olympic Canoe Champion Ivan Patzaikin and Rowmania NGO• More than 10% annual increase of incoming tourists (as per National Statistics Institute)
  • Epsn Workforce Europe
    Cee Marketing Director (Interim)
    Epsn Workforce Europe Sep 2015 - Dec 2015
    Eindhoven Area, Netherlands
    • Proactively repositioned EPSN in 10 EU countries.• Created “innovative growth” brand strategy , CEE brand action plans, engaged Country Managers.• Implemented CEE rebranding, brand engagement, SEO optimised website, CEE campaigns, ROI • Doubled successful placements 3 months from brand strategy implementation, with a 100% ROI
  • Garrison Group
    Strategic Marketing Consultant For Cee And Turkey (Fmcg, Financial Services)
    Garrison Group Oct 2009 - Sep 2011
    Budapest
    • Developed exponential marketing strategy for Efes Group Turkey (13 brands portfolio)• Achieved No. 1 on the beer market position and 2 digits sales increase results
  • Hild
    Chief Marketing Officer
    Hild Sep 2007 - Sep 2009
    Bucharest, Romania
    • Led seniors-centric marketing strategy, PR, integrated marketing communications; • Built marketing team of 4 members and trained Hild sales team as “brand ambassadors”• Created innovative Hild Advisory Board with most influencing financial institutions representatives• Engaged potential clients (active seniors within core target): Hild Club, Hild Seniors Job Center• 50% overpass on sales target
  • Brandtrust
    Founder, Principal Brand Consultant
    Brandtrust Aug 2004 - Aug 2007
    Bucharest, Romania
    • Led business lead development, client management, innovative brand strategies development• Created with Droege an internal communication system for OMV Petrom E&P (11,000 people)• Achieved over €200,000 in consultancy fees
  • General Electric
    Deputy Director For Corporate Communications (See Strategic Branding Project)-Corporate Industrial
    General Electric Jan 2004 - Dec 2004
    Bucharest, Romania
    • Implemented worldwide GE Rebranding process for SEE region (11 countries)• Reputation management (in accordance with GE Europe headquarter) • Corporate & countries websites, corporate materials, PR, CSR (GE Leadership Programs in Schools)• Results: Achieved 100% key stakeholders engagement in SEE
  • Special Olympics
    Chief Marketing & Fundraising Officer
    Special Olympics 2002 - 2003
    Bucharest, Romania
    • Formulated marketing strategy, new market entry, localised integrated communications plans• Involved leaders such as Nadia Comaneci Olympic Gymnast as SO International Board member; • Rapid brand awareness: 60% in Bucharest , 30% nationally -two months from launch (IMAS) . • Led fundraising activities generating over $200,000
  • Ogilvy & Mather
    Director Of Strategic Planning
    Ogilvy & Mather Jan 2000 - Dec 2001
    Bucharest, Romania
    • Developed brand strategies for Unilever (Delma, Rexona, Dove), Orange and won New business • Repositioned Delma from middle to low segment and broke consumer barrier ; 70% sales increase• Addressed Dove consumers barrier with innovative packaging and in store ; 60% sales increase
  • Saatchi & Saatchi
    Account Director
    Saatchi & Saatchi 1994 - 1999
    Bucharest, Romania
    • Liaised with major international clients: Orange, LG, Toyota, OMV , P&G, led international agency teams• Launched new LG brand- it became No. 1 sold brand in Europe, 18 months from launch• Created New Business department, led new business teams ; over $600,000 in less than one year

Aurelia Malcev Skills

Strategy Brand Management Integrated Marketing Segmentation Corporate Communications Analysis Marketing Strategy Marketing Management Marketing Communications Online Advertising Business Strategy Business Development Leadership Business Planning Entrepreneurship Strategic Planning Competitive Analysis Advertising Market Research Management Marketing Management Consulting Public Relations Budgets Corporate Branding Strategic Communications Start Ups Digital Marketing Market Analysis Team Management Social Media Marketing Negotiation

Aurelia Malcev Education Details

Frequently Asked Questions about Aurelia Malcev

What company does Aurelia Malcev work for?

Aurelia Malcev works for Growthmark Consulting

What is Aurelia Malcev's role at the current company?

Aurelia Malcev's current role is Director | Principal Business Advisor | Sustainable Business Strategy | Keynote Speaker.

What is Aurelia Malcev's email address?

Aurelia Malcev's email address is au****@****ook.com

What schools did Aurelia Malcev attend?

Aurelia Malcev attended Harvard Business School Online, Cim | The Chartered Institute Of Marketing, University Politehnica Of Bucharest, University Politehnica Of Bucharest.

What are some of Aurelia Malcev's interests?

Aurelia Malcev has interest in Education, Environment, Economic Empowerment.

What skills is Aurelia Malcev known for?

Aurelia Malcev has skills like Strategy, Brand Management, Integrated Marketing, Segmentation, Corporate Communications, Analysis, Marketing Strategy, Marketing Management, Marketing Communications, Online Advertising, Business Strategy, Business Development.

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