Responsible for:- Customer relations: dealing with HR directors, CEOs, Marketing and Sales Directors of the 150 top French and international companies- Managing and retaining the client portfolio- Ensuring the contractualization of the projects- Set up and coordination of action plans- Negotiating with more than 200 clients- Identifying new business opportunities through networking, market watch and benchmarkSpecialized in the following sectors:Luxury, Beauty, Cosmetic, Distribution, Energy, Finance, Banking companies,

Worked in the set up and coordination of the different marketing and communication operations for the television and real estate divisions.Responsible for sales tools development, e-marketing initiatives, websites content updates, competitors tracking, and markets’ analysis.

Responsible for developing, implementing global promotional plans, for creating worldwide offers and packages, and animating them through B2B and B2C segmentsConceptualized, developed, implemented a promotional policy based on structural, seasonal and tactical offers, conducted results' analysis and kept track on competition actions and market trends. Worked closely with the Pricing director to establish pricing policies and define distribution channels to be used for marketing promotions. Defined strategic supports to communicate and promote marketing offers (magazines [Travel Weekly, Travel&Leisure, Departures], emailing, websites [banners, dedicated web-pages]).Managed B2B and B2C promotional programs (travel agents, loyalty program, frequent flyers partners [Air France-KLM/American Airlines/British Airways/Delta Airlines], and bank partners (American Express- Visa- MasterCard...]).Defined and managed the Promotions budget.

Worked in the promotion of European brands in the US market for this International Marketing and Public Relations company specializing in luxury, lifestyle, travel & hospitalityParticipation to the clients Marketing and PR Plans.Writing and promotion of stories, news releases to media to achieve placement success.Creation and update of communication materials for each client.Creation of client reports, Data base updates, Outreach of new Businesses.

Managed Corporate Card products (Accor Favorite Guest Corporate card/ The Corporate Card 'co-branded American Express-Air France-Accor') and the 'Sofitel -American Express' PartnershipLaunch and management of pan european direct marketing campaigns. Creation of communication tools, product animation, analysis of product performances. Coordination with communication agencies, european sales and marketing departments.Participation to the partnership action plan. Set up and coordination of the different marketing operations (including actions in the American Express Loyalty Program "Membership Rewards").Launch of the American-Express Sofitel partnership on new markets.

Assisted the Product manager in order to increase sales of the top product 'Lovenox':Achievement of supports and guidelines to promote the product, product activity analysis.