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Strong product skills / Data obsessed / Business Mindset. I love experimenting with impact-driven ideasI'm a tool freakI'm a team playerI am the Chief Product Officer at Tudigo, focused on democratizing access to premium investment opportunities alongside top-tier co-investors. I'm also a co-founder at Emailee. We are transforming email signatures into powerful marketing tools that enhance brand awareness and cohesion.Starting my career as a freelance developer, I quickly advanced in UX design and have since guided various organizations, from startups to public entities, enhancing their digital strategies and product offerings. I also mentor emerging startups at Blue Factory (ESCP). Previously, I was CMO/CGO at CIDS, France's top CBD product manufacturer, and co-founded Good Stuff, which delivers science-backed, plant-based relief for period pain.I worked at Chilowé as head of Growth and Product for one year, helping the company pivot from pure media to travel agencies and media. As the initial CPO at Popote bébé, I helped the company achieve its first million in sales with a near 9% conversion rate within two years. My areas of expertise include: Developing and executing product vision and strategyManaging the full product lifecycleConducting user-centric analysis and optimizationDesigning impactful user experiencesOptimizing conversion rates (CRO)Leading growth hacking initiativesDriven by the challenge of learning and applying something new daily, I aim to make meaningful differences in my professional and personal pursuits. 👋 I am keen to discuss product management, growth strategies, and AI and automation's transformative potential.
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FounderTinctParis, Fr
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Chief Product OfficerTudigo Apr 2024 - PresentBordeaux, Fr -
Product ManagerTudigo Mar 2023 - Mar 2024Bordeaux, Fr -
Co-FounderEmailee Aug 2023 - PresentCreate beautiful Email Signatures in seconds. Emailee is not only a signature builder; it is your new marketing asset, increasing brand awareness and clicks and allowing you and your team to build a strong brand image. -
Coaching : Growth Hacking | Entrepreneurship | Product OptimizationBlue Factory Escp Jan 2021 - PresentBerlin, London, Madrid, Paris, Turin, Warsaw, FrCoaching 20+ startups | Focus on CRO & Product Strategy -
Cmo & CgoCids France Jun 2022 - Mar 2023👉 Conversion rate: 8%.👉 Retention rate : 35.5%Cids France is the first French manufacturer of CBD products. Founded in 2019 and number 1 in pharmacies in France. Turnover in B2C has been decreasing since 2021. They called on me to reverse the trend and return to positive growth in B2C.◌ I started this mission by conducting a detailed analysis of the data, qualitative and quantitative research on the different personas identified, and clarification of their multiple brands.◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting◌ Strategy: development of a digital strategy taking into account the constraints linked to this field of activity, as well as the strengths of this company, which has been able to integrate the entire value chain.◌ Total overhaul of the sites to create a single, highly optimized B2C Eshop.◌ Growth hacking - Acquisition & Activation: Content strategy | Continuous improvement of the funnel and main pages: conversion rate optimization.◌ Growth hacking - Retention & Referral: email automation, nurturing program, referral, and retention program.◌ Recruitment and team management◌ Total overhaul of B2B site◌ Implementation of B2B lead capture processes -
Head Of Growth & ProductChilowé Jan 2021 - May 2022Paris, Île-De-France, Fr👉 Customer acquisition cost 8% of the Average cart value 👉 +14,000 newsletter subscriptions in 10 months (paid <0.5€ each)👉 +38% turnover in year n+1Founded six years ago, Chilowé was initially only a newsletter and a media website. In 2021, they wanted to launch a new activity, the Chilowé Club. Based on the model of a travel agency, they wanted to propose unique adventures in the wilderness. One of the challenges here was the high average cart value and the long decision cycle regarding travel.◌ Using qualitative and quantitative research and learnings from the first campaigns to define personas and refine the offer, and the digital product strategy.◌ Data analysis: definition, measure, and analysis of OKRs. Automated reporting.◌ Set up tracking for Meta business manager, and for monitoring and statistics tools.◌ Product management: e-commerce website. Ux-design. Landing page creation.◌ Growth hacking - Acquisition: Tailored and monitored paid campaigns for e-com conversion and to grow the media audience.◌ Growth hacking - Activation: Continuous improvement of the funnel and main pages: conversion rate optimization. -
CpoPopote Feb 2018 - Dec 2021Paris, Île-De-France, Fr👉 Conversion rate : 8.6%👉 Bounce rate: - 40% | Exit rate: - 13% | Page value on mobile : x4 | Sales : x 2.62Popote bébé is a French DNVB specializing in baby food made in France and organic. Popote is coming to the market in 2019, with an innovative offer that needed to be understood, tested, and adopted. Moreover, online distribution at the beginning was outside the habits of the sector. ◌ To make the best use of the brand's limited acquisition budget, Popote entrusted me with the first task of optimizing activation. I started by conducting qualitative and quantitative research on the different personas identified. My approach was then to experiment a lot, in short cycles, measuring the impact on the KPIs before and after each experiment. ◌ Complete overhaul of the shopping experience and a subscription program.◌ Implementation of additional content to diversify the SEO and PAID inputs and widen the target. -
Founder - Product Manager / Growth HackerJoinup Mar 2010 - Jan 2021I support my corporate and startup customers in implementing innovative digital products: optimizing customer experience and performances.I have triple expertise in user-centered design, business, and growth hacking to find the perfect match between a product/service and its market.◌ User-centered design◌ Product management◌ Growth hackingWorks : ◌ Baby bio ◌ Tudigo ◌ Public Sénat ◌ Radio Nova◌ Institut Français◌ Paris Musées Collections◌ Muséum National d'Histoire Naturelle ◌ RFI ◌ Orange ◌ Nathan ◌ Hermés ◌ Paris en Images◌ Editions◌ Dunod ◌ Le Robert ◌ Institut Curie ◌ Cité de l'architecture et du patrimoine ◌ Ecole nationale des chartes ◌ Campus France | Baileys◌ Kaufman&broad ◌ Resee.com | Vuibert ◌ SNCF ◌ Musée du Louvre ◌ Groupe Moniteur ◌ Brossard ◌ Livres Hebdo ◌ MKRS Family◌ LADAPT ◌ APRIA RSA ◌ Oden ◌ Olly -
Co Founder & CtoApiki Jan 2017 - Dec 2020Paris, Île-De-France, FrSocial issues seen through the prism of childhood. Through play, Apiki promotes equality between girls and boys, inclusion, diversity, and respect for others and the world around us. A collection of toys to help children to embrace and celebrate diversity and love! We design, distribute and select engaged products: societal issues seen through the prism of childhood. -
Co Founder & CtoKeed Apr 2014 - Jan 2019Paris, Île-De-France, FrKeed is a social network for families to connect and share Kids' memories.iOS App and WebsiteSince 2016, Keed has produced milestone cards to help parents to create, share and keep memories. -
Information Architect And Ux DesignerFreelance Jan 2006 - Feb 2010Chaumont-Gistoux, Walloon Brabant, BeInformation architecture, user research, and interface design.In-house or remote. SMBs, key accounts, and public institutions. -
Full Stack Developer - Open SourceFreelance Jan 2003 - 2006Chaumont-Gistoux, Walloon Brabant, BePHP - MySQL - Front-endOpen source CMS - Open source framework
Aurelia Zambon Skills
Aurelia Zambon Education Details
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Growth TribeGrowth Hacking -
Imac (Paris Ii)Computer Science / It -
Lycée Fabert - MetzPhysics And Chemistry
Frequently Asked Questions about Aurelia Zambon
What company does Aurelia Zambon work for?
Aurelia Zambon works for Tinct
What is Aurelia Zambon's role at the current company?
Aurelia Zambon's current role is founder.
What is Aurelia Zambon's email address?
Aurelia Zambon's email address is au****@****eed.com
What schools did Aurelia Zambon attend?
Aurelia Zambon attended Growth Tribe, Imac (Paris Ii), Lycée Fabert - Metz.
What skills is Aurelia Zambon known for?
Aurelia Zambon has skills like E Commerce, Design D'interface Utilisateur, Direction Artistique, Digital Strategy, User Experience, Design Interactif, Web Applications, Wireframes, Web Design, User Centered Design, Interaction Design, Web Development.
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