- Lead the development and execution of the marketing strategies around lead generation, user community, partners and clients- Define GTM strategies with Product marketing and Prospect facing teams- Drive brand awareness and market positioning- Lead the development and execution of PR strategies (2 agencies)- Spearhead marketing operations efforts- Foster cross team collaboration through regular touchpoints and common language (=objectives)- Regular report to key stakeholders (Codir & Board) about marketing revenue generated and operations

Diday provides applications and software for moving professionals. Official launch is planned for Q3 2022. - Marketing Managing brand consistency, resources and marketing efforts for the DiDay groupEnsuring qualified data collection across multiple channelsData mining and monetizationOptimizing overall conversion working with sales teamWorking alongside with publishers and agencies- ProductDefining product roadmap with dev teamIdentifying user needs to translate to new featuresDesign and UX management of our different apps and software (CRM and Marketplace)

- Define EMEA marketing planning that supports Limelight’s goals to drive revenue and increase brand awareness in the region and regularly share results with key stakeholders- Align closely with the EMEA field sales organization to build and accelerate pipeline, being responsible for the EMEA number- Partner closely with the global marketing organization to drive the campaign and content localization strategy- Ensure our EMEA marketing strategy thoughtfully targets our diverse personas from developers, architects, and engineers through to the C-suite- Produce creative programs, redefine best practices, and set new standards across the EMEA and global marketing organizations- Set up and ongoing improvement of the marketing automation program to help drive leads down the funnel

• Driving acquisition and account expansion through 47 activities planned for 2019: account events, seminars, trade shows• Preparing go to market for 2019.1 • Channel marketing: defining marketing plans with partners to create net new pipeline• In charge on planning, monitoring and reporting of enterprise activities in line with budget• Accountable for achieving Net New & Prime Leads generation for enterprise accounts • Ensuring ROI expectations are met for each marketing program through KPI dashboards• Ensuring Marketing and Sales Alignment through reports and battlecards

• Created, managed, and executed multi-channel marketing campaigns leveraging SEO, social, inbound marketing and email campaigns to drive customer acquisition and sales • Located and proposed new business deals (B2B) to drive overall turnover contribution• Redefining shipping strategy and pricing to enhance quality and customer satisfaction • Updated and monitored the bid strategy in Google Ads that increased CTR after the first month• Redesigned and updated product pages structures to improve SEO • Team management of 4 people – 2 customer support, 1 sales representative and 1 graphic designer

• In charge of defining, implementing and following up marketing activities to drive Windows 10 go to market and Office 365 sales across France with Inmac, Ldlc and Materiel.net – management of 3 partners• Drove unmanaged partner engagement through gamification • Designed a reward program called Myscoop to increase partner enablement

• Content creation & SEO • Social ads management: budgeting & optimization • Full website revamp – brief creation (UX, content) and close follow-up of the agency work• Emailing campaigns: content creation and templates in html, database segmentation – 6 emailing/year

Marketing* Delivered PowerPoint presentations to sales representatives for symposiums and email distribution * Scripted demos for French-speaking prospects located in Canada Offline communication* Created press books for national conferences Prospection* Introduced PrivCo products to the French market with mass emails and cold calls * Built a detailed and accurate database of French prospects

(Sandwich courses)• KPI monitoring for France on a weekly basis• Drafting recommendations for special operations (evergreen)• Reporting to senior level team • OLAP cube dashboard customization • Ensuring alignement with sourcing team through bi-weekly reporting• Drafting of recommendation for UX improvements

(Sandwich courses)• Recast sales-making tools (product leaflets, PPT presentations) and created a demo video • Distributed the first external monthly newsletter to +5,000 contacts and managed database of these contacts

• Responsible for content creation of monthly newsletter which was distributed to +100,000 contacts• Regular content website audited of partner's websites • Various tasks such as: calls to tourism offices and property managers, database updates, website content updates…• Produced daily KPI analysis and reports to manager when needed