I’m Aurélie, an Art Director, Graphic Designer and Illustrator based in Madrid—French at heart with an Iberian soul—with over 10 years of experience. My creative journey is multi-faceted, shaped by a background in Graphic Design, as well as Fine Arts. I may not have three master’s degrees or wake up at 5 a.m. to meditate, but I bring passion and dedication to everything I do. Over the course of my career, I’ve honed strong adaptability and a broad skill set: I can craft a 360° ad campaign, edit an Instagram reel, or even create a vase with banana handles—all while painting my lips red.As a Creative Director with extensive experience in advertising agencies and the cosmetics/fashion industry between Paris and Madrid, I am currently shaping the creative direction at Croissant Mixto. My career is marked by a strong commitment to developing unique brand identities and creating compelling product presentations. I utilize a blend of digital tools and traditional media to effectively communicate and resonate with targeted audiences, ensuring alignment with industry trends and consumer expectations.My role involves leading the conceptualization and execution of art-centric branding and event projects, where I apply my skills in digital illustration and ceramics to create compelling visual narratives. I also oversee photo shoots and project management, ensuring that each element aligns seamlessly with overarching brand goals.Previously, I was pivotal at Mary Kay Cosmetics España, orchestrating integrated marketing campaigns that fused digital and traditional media to bolster brand visibility and cohesion. My strategies revitalized the brand’s image and fostered deeper consumer connections through innovative community engagement and corporate social responsibility efforts.At Sach&CO., part of The Seletia Group, I directed creative strategies that enhanced corporate identity and client engagement for high-profile accounts, including Vodafone and El País, leveraging various media to maintain brand consistency and strengthen client relationships.I am keen to connect with industry peers and explore potential collaborations that challenge the status quo and push creative boundaries. If you are interested in discussing creative strategies or innovative project ideas, please do not hesitate to connect with me here on LinkedIn.“To be irreplaceable, you have to be different.”Coco Chanel