Supporting our Franchisee partners in their Digital and Technology strategy and projects from Ecommerce, Martech and Data to Restaurant technologies for APAC and Middle-East.● Advise IT architecture and Tech landscape.● Tech vendor review and approval● Created APAC community of CTO to share and exchange best practices● Supported franchisee in their tech leaders recruitment process● Improved data accessibility and reporting● Oversee security audit and remediation

Drove growth for Pizza Hut APAC's Direct-to-Consumer business by supporting franchisees with e-commerce strategy, vendor selection, and project execution. Together, we improved performance marketing and elevated digital capabilities in the region.● Developed mobile app strategy and playbook to grow sales on mobile app● Developed digital skills and roles playbook● Implemented KPIs and develop playbook to monitor Customer Online Satisfaction.● Developed market assessment to evaluate Franchisee digital maturity

Directed APAC digital strategy, overseeing e-commerce initiatives, launching websites in various markets, developing partnerships and building a high-performing team from scratch.● Defined Direct-To-Consumer digital strategy including digital marketing, CRM and platforms.● Led a team of 5 covering all digital aspects (CRM, e-commerce)● Led the negotiation with marketplace/Online platform to distribute our products● Implemented local KYC process online● Led payment strategy and integration for Korea, Philippines and Indonesia

Drove expansion into new markets by collaborating with local franchisees.- Led the market opening in Indonesia with local franchisee : site selection in Jakarta premium malls, e-commerce platform launch.

Led e-commerce success in APAC, achieving high sales growth and forging key partnerships. I built teams, expanded into new markets, and optimized digital operations.● Markets: Singapore, Malaysia, Korea, Philippines, China, Hong Kong, Taiwan● Business lines: B2B (Hotels, restaurants, cafes, offices) and B2C.● Ecommerce and Digital Marketing Strategy: Localized the global digital strategy validated with country GM with a strong focus on mobile sales and omni-channel strategy. (Online penetration increased by 20ppt)● Sales: Exceeded targets every year, increased sales by 500% over 5 years and optimised P&L to maintain channel profitability.● Strategic initiatives/partnership : negotiated strategic partnership and managed the P&L with local e-trade player (Shop-in-shop with Lazada, Yahoo Shopping, Tmall, JD – China sales increased by 400% after shop in shop launches)● Performance marketing: Streamlined Digital Marketing activities by changing partner relationship (adtech, agencies), tools. Acted as the regional subject matter expert (ROAS increased by 15%) and partnered with Google to develop a Joint Business Plan in the region.● Customer satisfaction: Strengthened the efficiency of digital operations with a strong focus on customer experience through new SOP and KPIs (complaint rate decrease by 2.5ppt, Net Promoter Score increased by 10 ppt)● People Development: Recruited and coached the e-commerce teams across the different markets (from 1 to 37 people in 4 years)● Reporting: established processes and rhythm business calendar to communicate region performance.

Led the UX digital team and achieved unified user experience across multiple digital touchpoints. Defined product vision and roadmap. Optimized on-site campaigns and e-merchandising strategy for product launches● Created a new unified User Experience across the different digital touch points (Mobile, web, Self-service, B2C and B2B)● Defined and aligned (as digital SME) the product vision and roadmap for the new channels, services, products, and campaigns.● Developed digital on-site campaigns for product launches maximising conversion rate● Increased the Net Promoter Score of the Digital Channels by 3 PPT

Transformed B2C/B2B Ecommerce for 35 markets by launching a new global platform. Led strategy, teams, and outsourcing initiatives.● Defined the 5 years E-Business Roadmap for Nespresso (Web and Mobile App)● Built team in both business & IT department to transform E-Business channel organization.● Developed and implemented the Processes & Guidelines to structure the digital operations during transformation phase.● Selected the global Digital Agency, and negotiated the contracts to outsource content management activities (creation, upload etc..)● Led the Implementation of the new Ecommerce platform with a strong focus on change management in the markets (from Home Made solution to Hybris-SAP)● Participated in the finance committee to define and implement the payment strategy with key global partners (from 10 gateway to 3 and from 3 payments options to 10)

Managed IT projects for large swiss and non profit organisations● Oversaw the project "Donor-to-Distributor" for International Committee of the Red Cross (ICRC) digitalizing and decreasing the operations costs (states donations)● Led SharePoint Implementation Project for various companies.

Led the product roadmap of Holistis, an online personalization software using non-personal user data and A/B testing to improve conversion rates● Acquired 1 new major client in the automotive industry● Led website analysis and definition of the optimizations to increase the online conversion rate (increased by 12% for lead generation for the pilot project)● Planned and delivered product roadmap in collaboration with the development team (off-shore - Canada)

Led a team in creating innovative white-labeled photo editing software (mediaclip). Gathered client requirements, implemented Scrum methodology, and ensured a seamless product delivery.

Led the change of affiliation business model from CPC (Cost-Per-Click) to CPA (Cost-Per-Acquisition)

Managed website evolution, hosting requirements as well as business analysis for new projects.- Jeep club members website- CRM for event company