Aurelie Couruol Email & Phone Number

Sydney, Nsw, Au

Australia

Région De Sydney, Australie

Région De Sydney, Australie

• Drove the development and execution of 4 marketing plans and managed the deployment of the marketing budget to maximise sales objectives which resulted in a 30% growth in sales within 20 months• Planned, implemented and reviewed results of consumer campaigns including digital, PR, social media, print, in-store merchandising and promotion. Klean Kanteen winter promotion resulted in 200% increase in sales• Identified new business opportunities (customers, channels) and cold called… Show more • Drove the development and execution of 4 marketing plans and managed the deployment of the marketing budget to maximise sales objectives which resulted in a 30% growth in sales within 20 months• Planned, implemented and reviewed results of consumer campaigns including digital, PR, social media, print, in-store merchandising and promotion. Klean Kanteen winter promotion resulted in 200% increase in sales• Identified new business opportunities (customers, channels) and cold called prospects resulting in winning and maintaining key accounts such as The Homewares Group including The General Trader, Your Habitat and Minimax stores, 22 in total. This represented 18% sales growth for the KitchenIQ brand within the first 6 months. Subsequently extended to Klean Kanteen within this period• Hired and managed 3 new sales agencies including 5 sales agents for NSW, VIC and SA to support the interstate growth. This resulted in 28% sales growth in NSW and 20% in SA• Evaluated new line opportunities at the world biggest consumer goods fair in Frankfurt (Ambiente 2014) in order to extend the Zen kitchen portfolio. Conducted a local market analysis and recommended the launch of 2 new kitchenware ranges and the development of a knife block leading to a detailed brief to a sourcing agent in Hong Kong• Track record of end top end product development: undertook competitor analysis, communicated with suppliers, selected new products, planned and drove their ‘go-to-market’. A notable example is the launch of a strategic retail exclusive entry range line to diversify the Tojiro portfolio. This project managed the channels of distribution eliminating online competition Show less

Région De Sydney, Australie

• Setting up cost effective and impacting sales promotions • Developing promotional point of sale as well as trade marketing material required for cooking demonstrations, newsletters and any training information• Produce launch packs and other relevant launch material for sales team• Interface between trade and the in-house design studio• Extensive sector Facebook analysis (competitor-retail) to prepare Electrolux page launch

Sydney, Australia

• Launching the new Tefal MasterChef brand. Which achieved $3Mill. AUD in a declining market within the first 12 months• Supporting the above the line activities (digital advertising, PR activity, launch event, events sponsorship)• Responsibility for the following below the line activities (consumer promotions, merchandising POS)

Paris

• Re-positioning of the Chesterfield brand visual identity• Development of the new website • Brand execution

Paris

• Involvement in the development of the new Daddy creative “Daddy for a pinker world” • Implementation of a 360 strategy: communicating the TV commercial strap line across all media channels, on pack, in store, and on the brand website• Strategic development of four new products, from initial concept brainstorming, consumer research and studies, package design and development, through to interaction with the factory organising order fulfilment and production schedules• Management of… Show more • Involvement in the development of the new Daddy creative “Daddy for a pinker world” • Implementation of a 360 strategy: communicating the TV commercial strap line across all media channels, on pack, in store, and on the brand website• Strategic development of four new products, from initial concept brainstorming, consumer research and studies, package design and development, through to interaction with the factory organising order fulfilment and production schedules• Management of the product launch campaigns: overseeing the production of assets and planning the media campaign and PR releases Show less

Paris

• Organisation of consumer promotional games: management of agencies, printers and interaction with factories.• Involvement in the Implementation of a co-branding campaign including the endorsement of health professionals: fitness program combined with drinking slimness mineral water• Production of the monthly / annual brand review.